Career E-News: February 2011

Monthly Newsletter for Executives, Managers, and Professionals in Career Transition / Written and Published by Joellyn Wittenstein Schwerdlin, The Career Success Coach

In this issue:
Worldwide Hiring Expectations Look Good
Job Boards Got You Down? Try The Direct Mail Approach!
Is It Time to Partner with a Career Coach?
About "The Career Success Coach"
Quote of the Month: On "Taking a Risk"
ClientTestimonialClient Testimonial:
Juola Stefani, Sales Professional  Applause - Clapping

Do you ever feel like what you do everyday is just not your gig anymore? Do you ever feel like your body makes it there but your mind and heart never leaves the house? And, each day you wish for something to change to make everything better? And, you know something needs to change but you're not sure what or how? Do you ever feel nervous, scared, and just lost? Well, you're not alone. 


I felt like I was stuck between a rock and a hard place. How could I leave my co-workers who I considered friends? How could l call it quits knowing I'm not a quitter? How could I leave a job during an unemployment crisis? So many endless questions, so many dead ends, so many sleepless nights, so much anxiety and sadness. I knew something had to give. My heart just wasn't where it belonged!


I knew I needed help and motivation. I just wasn't sure where and how to find it. I decided to take my brother's advice to call this lady [Joellyn] who he said was able to make a dramatic change in one of our good friend's life and career. I got her name and number but hesitated for a few days. Deep down I was still hoping for a miracle to happen where everything would be great again without having to change. But sure enough, I felt stuck between a rock and a hard place again.


And that's when I picked up the phone and called Joellyn. After a quick introduction, I knew I didn't want to get off the phone. I felt like she was really listening and somehow had the right answers. And, the funny thing was, what she was saying wasn't necessarily what I wanted to hear. But it was the truth! I thought it was strange since it was coming from someone I never met before. Needless to say, I wanted nothing more than to have more time to express get it all off my chest and let this miracle listener give me all the right answers. So without any hesitation I booked my CAP session for the very next day.


After 2 + hours on the phone reliving everything, I finally heard myself admit that I was ready for a change. Then I also found out that it wasn't Joellyn who was giving me the right answers. She was just allowing me to speak from my heart and pausing to repeat my exact words when she heard the right answer. Her ability to listen and relate feels like rebirth.


If you've had enough but are afraid and scared of what's next, just ask yourself if you're ready to find out. And if you are, don't do it alone. I am the most stubborn, self-driven person I know and I was NOT able to do it alone. Admitting is the first step, letting the hurt go is the second; and allowing yourself to change is the beginning of endless opportunities. This is how I feel now after allowing Joellyn to listen to me and then allowing myself to listen to her feedback. Life is short; we all deserve to be happy!


Thank you Joellyn

Quick Links...

Greetings!                              Joellyn Headshot 2009 

Happy February! Hope the winter hasn't been too bad in your part of the world. In Worcester, we've had an unusual amount of snow: 77+ inches! Thankfully, it's been warming up with no major snowstorms in the forecast. Plus, the groundhog didn't see his shadow on Feb 2, so hopefully, this means Spring is coming soon!


Economic recovery is clearly in sight. The Good News Economist published some encouraging blog posts: 1) "Job Cuts Lowest In January Since Report Began"  referring to outplacement firm Challenger, Gray, and Christmas's "Job Cut Report" (which started in 1993) citing that January 2011 job cuts are down 46 percent from those announced in January 2010; 2) "Unemployment claims are at a 2-1/2 year low" referencing the U.S. Labor Department's report for the week ending on February 5 which "..showed a steep 36,000 decline in initial claims to 383,000 for the lowest total in 2-1/2 years."


Besides the above, in the February 16 Herman Trend Alert: "Worldwide Hiring Expectations Look Good," the authors summarize survey data from "Manpower's Quarterly Employment Outlook" and  the National Association for Business Economists, confirming that U.S. employers will be hiring more staff 2011.    


With these positive hiring predictions, it's time to ramp up your job search and career plan. However, don't limit your search to job boards as they are the most highly-trafficked, competitive place to look. In this month's article: Job Boards Got You Down? Try The Direct Mail Approach! you'll learn a strategy for increasing your chances of meeting hiring managers and potentially shortening your search.  


Are you ready to start your job search or make a career change, but don't want to do it alone?  A Career Action Planning (CAP) Session may be just what you need to move forward. Please scroll left to read about a client's recent CAP Session experience with me.  

Dedicated to your career success, always...

:) Joellyn 
P.S. A great big "Welcome" to my new subscribers! 
WorldwideWorldwide Hiring Expectations Look Good (Herman Trend Alert: February 16, 2011)   

Herman Trend Alert

 Within the last two weeks two respected organizations have released reports that confirm our forecast: employers will be hiring more people in the coming year.  

  • Manpower's quarterly Employment Outlook Survey for the first three months of 2011 shows that United States employers report the most optimistic hiring intentions in a while. US employers surveyed by Manpower, anticipate an increase of 14 percent in staff levels in Quarter 1 2011. 
  • Globally, Brazilian employers' had a continued robust net employment outlook of 36 percent increase. Only hiring expectations in India, China, and Taiwan with increases of 42, 40, and 37 percent respectively exceed Brazil's. In Colombia, the net employment outlook was an increase of 10 percent. 
  • This global survey reflects recovery in the world's largest economies. Employers surveyed enjoyed five straight quarters of employment growth---a positive overall hiring Outlook since the start of 2010 (data seasonally adjusted).  
  • The survey found widespread stability among employers worldwide. Employers in seven of the 13 industry sectors surveyed expect to remain relatively stable compared to Quarter 4 2010. Services and Financial/Insurance Sectors led others in hiring expectations, though there were regional differences. However, the lack of robust demand for products and services is creating an ongoing level of uncertainty, especially in Europe. 
  • According to a recent survey by the National Association for Business Economists (NABE), US businesses' hiring intentions are at their highest level since 1998. Respondents also said the outlook for the economy had "improved significantly". 
  • Some 42 percent of respondents in the NABE study indicated their firms will increase employment in the next half year, up from 29 percent in the same time a year ago. Current employment conditions were also at a 12-year high, with over a third of respondents reporting larger workforces compared to only 13 percent a year ago.  
  • Almost two-thirds of those surveyed forecast 2 to 3 percent growth in the US economy this year, and one in five respondents predicted 3 to 4 percent growth.  
  • The most significant problem facing employers everywhere will be their inability to recruit qualified people with the skills, abilities, and experience they will need. These shortages are only the beginning.

Find full Manpower reports at  


© Copyright 1998- 2011 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or The Herman Trend Alert is a trademark of The Herman Group, Inc."  

DirectMailJob Boards Got You Down? Try The  
Direct Mail Approach!     

Direct Mail (1)  

Many job seekers make the mistake of investing too much time and energy looking for open positions on job boards; then they struggle to make their skill set match those job requirements. The reality is that only a small percentage of job seekers find positions through job boards.


A better strategy is to research companies you're interested in and market yourself directly to the decision-makers in these companies, whether there is an open position or not. The idea is to get your foot in the door and create relationships with these decision-makers.


One way to reach these decision-makers is with a targeted direct mail campaign. By incorporating direct mail marketing into your job search plan, you can: (1) increase your chances of meeting people in a position to hire and (2) potentially shorten your search time.


Start out by analyzing the following criteria:  

  • What types of positions are you suited for?  
  • Which industries will get the most value from your skill set? Those might be the industries you wish to target.
  • Which cities and states are you willing to work in?
  • What size company do you want to work for? Large corporations, small, privately-held companies, or mid-sized firms?

Once you've determined your search parameters, you can research specific companies accordingly. For example, if you're a financial service professional in New York City, you can research firms that have a significant presence in Manhattan.


To find company lists, check out these three free resources:


1.  America's Career InfoNet Employer Locator:


2. Available in most libraries, which you can access from home using your library card and PIN number:


3.  Inc. 5000: A list of the fastest-growing privately-held companies in the U.S. Considering that large corporations are usually the first to have massive layoffs in troubled economic times, these smaller, privately-held companies will allow you to be a bigger fish in a smaller pond.


Other resources, including search engines, local newspapers, business magazines and even the Yellow Pages, can also provide valuable information about companies that meet your search criteria.


Your goal is to make a list of 75-100 target companies, then compose and mail a one-page letter of interest/inquiry to the decision-maker.


When writing your letter, be sure to:   

1.  Explain your reason for writing to this particular person; emphasize your research and knowledge of the company.

2.  Give a brief summary of your career background. (Decide whether sending a résumé will be helpful or not.)

3.  Mention your intense interest in the company and ask if they are open to having a discussion of how you can contribute now or in the future.

4.  Indicate when you will call to set an appointment.

For a good presentation, be sure to print your letter on high-quality paper, and mail in a flat 9 X 12 catalog envelope. By sending a hard copy instead of an email, you'll stand out and be more memorable to decision-makers whose inboxes are flooded with email messages.   


You will probably ask, is direct mail worth the time and money? The "rule of thumb" in any direct mail marketing campaign is that you can expect a 1-3% response rate. Just remember, it only takes one good lead to turn into a potential job offer!


© 2011 Joellyn Wittenstein Schwerdlin, The Career Success Coach. All Rights Reserved.
CAPIs It Time to Partner with a Career Coach?
  • HourglassDo you work hard on your job search but seem to get nowhere fast?
  • Are you burned out with your job, but don't know what other career(s) might satisfy you?  
  • Do you have trouble understanding how your transferable skills can be used in other professions?
  • Do you apply for jobs online, only to get "thanks but no thanks" responses?
  • Does it seem like your network can't help you with your job search the way you'd like?
  • Do you have difficulty "sealing the deal" at interviews?  

Is it time to take a risk -- a giant step forward -- to end the pain once and for all? You may surprised: the problem might not be what you think and simpler to overcome than you thought possible.


Regardless of the issues you face or what you may be frustrated or confused about, I can provide the clarity, creative thinking, objectivity, and perspective you need to get your career and job search moving in the right direction.  


Let's get started with a Career Action Planning (CAP) Session, to help you figure out what's working, what needs attention and what the next steps are to landing your ideal career position in record time. (Please scroll here to read about a client's recent CAP Session experience with me.) Go to my website to learn more: 

About "The Career Success Coach" 


Joellyn Wittenstein Schwerdlin is a career coach in private practice, who works with executives, managers, and professionals who are ready to make a change in their employment situation, but don't know what that change looks like or what their next steps should be. She uses a proven, 8-module career coaching program to help her clients identify and land ideal career positions much faster than they ever could on their own. Her program starts with a Career Action Planning (CAP) Session to first determine where clients are getting stuck, stalled or confused in the process of making their desired job and career transition. 


Joellyn will be happy to discuss your situation on a free call. Contact her at 508-459-2854, 

or visit

Quote of the Month: On "Taking a Risk"
New Q  

"Life is inherently risky. There is only one big risk you should avoid at all costs, and that is the risk of doing nothing." -- Dr. Denis Waitley (One of America's most respected authors, keynote lecturers and productivity consultants on high performance human achievement.)   

© 2011 The Career Success Coach

 All rights reserved.