Career E-News: November 2010 

Monthly Newsletter for Executives, Managers, and Professionals in Career Transition / Written and Published by Joellyn Wittenstein Schwerdlin, The Career Success Coach

In this issue:
Career E-News is Expanding to a Blog Platform
Take Small Steps to Reach Big Career Goals
One-on-One Coaching with Joellyn: Career Action Planning Session
About "The Career Success Coach"
Quote of the Month: On "Character"
Client Success Stories 
Applause - Clapping

"Joellyn worked with my husband in May 2008. Her assessment of his situation was 'spot on' and helped him in considering the best options for his career transition. Within 5 months, he found a new job which is a perfect fit, in a great company. Thank you, Joellyn!" 

-Stacey Belculfini, Artful Appraisals

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Greetings!                              Joellyn Headshot 2009 
November has been a busy travel month for me: a weekend in Chicago to visit my children, granddaughter, and extended family; then a week in Las Vegas to visit my parents who I hadn't seen since 2008. No, we didn't hang out on the strip and gamble; we just spent some quiet, quality time together. 

With Thanksgiving coming, I am so grateful for my wonderful husband, family, friends, and clients. I'm also thankful that the US economy shows real signs of improvement, evident by growth of the manufacturing sector and slowing down of jobless claims.    
As 2010 draws to a close, I'm planning to expand Career E-News to a blog platform which will launch sometime in 2011. Because I want to keep providing valuable content on career and job-search issues, I welcome your input on topics which meet your needs. Scroll down to learn how you can help.
Job search and career planning can be daunting and overwhelming.  So why try to tackle everything at once? My article: "Take Small Steps to Reach Big Career Goals" provides some tools to help you get started, based on the book: One Small Step Can Change Your Life: The Kaizen Way. 


Want to get a head start on your career goals for 2011?  Career Action Planning (CAP) Session  is guaranteed to help you figure out what might be blocking your efforts and how you can reach your goals, once and for all. Learn more here:

I wish you and your families a wonderful Thanksgiving holiday!
;-) Joellyn 
P.S. A great big "Welcome" to my new subscribers! 
BlogCareer E-News is Expanding to a Blog Platform    
 Because you are a valued subscriber, I'm asking for your help. Over the next few months, I will be expanding Career E-News to a blog platform. I want to continue to write valuable content that addresses your job search and career needs. 
If you have a topic idea, I would love to hear about it! Feel free to email me any time:

Thanks very much in advance for your assistance. 
SmallStepTake Small Steps to Reach Your Big Career Goals 

One Small Step  

Want to reach your career goals more deliberately, with fewer roadblocks? Look to the principles of Kaizen: small steps toward continuous improvement. An excellent book on this topic is: One Small Step Can Change Your Life: The Kaizen Way.

The author, psychologist Dr. Robert Maurer, has proven that Kaizen can help people achieve career and life goals in a gentle, non-fearful way: "Rooted in the two thousand-year-old wisdom of the Tao Te Ching-'The journey of a thousand miles begins with a single step'- Kaizen is the art of making great and lasting change through small, steady increments."


While working as a corporate consultant in the mid-1980s, Dr. Maurer became intrigued with Kaizen principles. When he saw how successfully Kaizen worked in business settings, he felt confident that he could adapt Kaizen principles to help his private clients who had trouble reaching their personal and professional goals.


Dr. Maurer saw Kaizen as a way for his clients to reach goals by getting past their natural fear of change, creativity and success. He concluded that his clients' struggles were due to simple brain physiology, specifically the amygdala of the brain cortex, which controls the "fight or flight" instinct. Typically, when people begin a new goal or project, the amygdala automatically sets off an alarm which triggers fear, shuts down the "thinking part" of the brain cortex, and prevents forward progress.


According to Dr. Maurer, the key to using Kaizen effectively is to "tiptoe past the amygdala" and "keep it asleep" by breaking down a large goal into small, comfortable steps. By taking small steps, the brain's cortex continues to work and starts to create "software" for desired changes which constructs new nerve pathways, builds new habits, weakens resistance, and speeds goal attainment.


To further understand this model, look to the diagram below, from page 25 of the book:


Large goal fear access to cortex restricted failure

Small goal
fear bypassed cortex engaged success


For example, if you cringe at the idea of networking for job search and career purposes, start with one small step: write down the name of just one person to contact: someone who would take your call, no matter what. Next steps could be lifting the phone, dialing the number, and saying "hi" when your contact says "hello." Most likely, since you already have a good rapport with this contact, your chat will go well, which will help you be less fearful of making your next call.    


Kaizen has worked for dozens of Dr. Maurer's clients. One compelling case study he cites is a stressed, single working mom who needed to exercise for health reasons; but she was resistant and fearful of it, besides being time-crunched with family and professional obligations. By first agreeing to march in place for 60 seconds in front of the TV every night, she joyfully expanded to full aerobic workouts within a few months.


Dr. Maurer describes six ways to implement Kaizen in chapters 2-7. One is "taking small actions" which are tiny and almost trivial. Using the networking example, think of how it can be divided into even smaller steps, i.e., picking up a pen. Another is "asking small questions." With the same example, a small question could be: "Why is networking so scary for me?"


To learn more, visit Dr. Maurer's website: or purchase his book from

2010 Joellyn Wittenstein Schwerdlin, The Career Success Coach. All Rights Reserved.
CAPSessionOne-on-One Career Coaching with Joellyn: Change in Direction
Career Action Planning (CAP) Session 
 Is your job search stuck and is your career stalled? Is it time to take a risk -- a giant step -- to move forward and end the pain once and for all? You may be surprised; the problem might not be what you think. A Career Action Plan (CAP) Session  gets to the root of any career or job search issue and gives a plan to solve it. Visit my website to learn more.. 
About The Career Success Coach 
Joellyn Wittenstein Schwerdlin is a Certified Career Management Coach,
who works with executives, managers, and professionals who are ready to make a change in their employment situation -- but they don't know what that change looks like -- or what their next step should be. She helps clients establish a satisfying career path - not "just another job". Her proven, step-by-step career coaching program starts with a Career Action Planning (CAP) Session
, to help clients determine exactly where they are getting stuck, stalled, or confused in the process of making their desired job and career transition. She serves a national client base (not just people in Central Massachuetts) and can work with anyone in the US with a phone and computer access for web conferencing.
Following the CAP Sessionclients can opt to sign up for private coaching with Joellyn, using her 8-module Career Coaching Program. This program, combined with personal mentoring from Joellyn, has helped countless clients find their most ideal career path which offers them optimal levels of compensation, satisfaction and opportunities for advancement,  whether it's a different position within their current employer, a new position inside another company -- or starting /revamping their own business or consulting practice.  
Joellyn will be happy to discuss your situation on a fr*ee call, prior to scheduling a CAP Session.  Contact her at 508-459-2854, or visit to learn more.
Quote of the Month: On "Character"
New Q 

"Be more concerned with your character than your reputation. Your character is what you really are while your reputation is merely what others think you are." -- John Wooden (former UCLA basketball coach)


 2010 The Career Success Coach

 All rights reserved.