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State of the Industry-Helium Update August 2012
INTERNATIONAL BALLOON ASSOCIATION

New Benefit!

 

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A2Z Balloons

 First Data Credit Card Processing

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Bring Balloons is a universal marketing slogan for the Balloon Industry 
Bring Balloons Campaign

September is International Balloon Month!

 

A marketing campaign to raise consumer awareness and increase sales in the month of September! 

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Look for Happy Face balloon promotions from your distributor in their FALL/WINTER Sales Catalogs!

Retailers should be thinking about special promotions for their clients Right Now!

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Worldwide Helium Report October 2011 

 

JOIN IBA

PROMOTIONAL

RATE

$99

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Attend any educational event in 2012

(past or future)

IBA will reward you with a $50 savings on your membership!

 

Membership Application

Helium?

 

The balloon industry has found itself at the bottom of the food chain with regard to helium supply along with other industries that are deemed non-essential users of helium. As helium supply has reached a record low the balloon industry has felt the effects and it's difficult to be sympathetic to the industries deemed to be essential when our livlihood is at stake. What about balloons? What about this billion dollar industry? What is the answer to this problem? 

 

For the moment, our only recourse is to wait it out until supply evens out with demand. The fact is, extracting helium from natural gas is a complex and expensive process and not all natural gas is helium rich limiting the number of extraction plants to 10 in the US and 7 abroad. Most of the US extraction plants are located on a 425 mile pipeline connecting two helium rich reserves, the Cliffside Field and Hugoton Field, between Texas, Oklahoma and Kansas (The Federal Helium Reserve).  When the processing equipment on the pipeline, managed by the Bureau of Land Management (BLM) is shut down for maintenance, or production at the plant in Wyoming is reduced, supply runs low and it takes time to ramp up again. Even as production resumes, the equipment at the Federal Helium Reserve is aging and cannot produce at capacity further slowing recovery. 

 

The best estimate we've been given is November for US supply to return to more normal levels with production from plants in Algeria, Qatar, Russia and Australia keeping pace with foreign demand by next year. Domestic supply will see more relief when foreign demand is met with foreign supply instead of US exports. However, US helium distribution is a complicated matter as private industry controls the lion's share of helium coming off the Federal Helium Reserve leaving only aprehension about future supply for the balloon industry.  

   

In the meantime, laws governing the current supply of helium in the Federal Helium Reserve are needing to be changed in order to assure continued flow of helium from the reserve after 2014. If we don't change the law, no one will have access to the helium, private industry or no. But the question of who will control the helium is being hotly debated and IBA will keep you informed of all updates and calls to action as they may occur. The Balloon Council has also researched the helium issue and is weighing all options with regard to fair supply for the balloon industry as well. Read 7/25/12 Update 

 

To read full testimonies on S.2374, the Helium Stewardship Act of 2012, before the Senate Committee on Energy and Natural Resources, and the testimonies on

"Helium: Supply Shortages Impacting our Economy, National

Defense and Manufacturing" at an oversight hearing before the

House Sub-Committee on Energy and Mineral Resources, please click here.

 

For FAQ on the helium shortage click here.

 

The helium shortage is indeed a challenge for the balloon industry this summer but with every challenge there is opportunity. Resourcefulness and grit are the hallmarks of this entrepreneurial industry and each company must find a way to survive until helium supply is ample again.  

 

Please do your part and support IBA with your membership in order to keep you informed and working on your behalf.

  

Best Regards,

Marty Fish

Executive Director

 

 

 

 

Air-Filled Balloons on the Rise
Bring Balloons Table Top Arrangement
Air-Filled Design
Air-filled balloons have always been a mainstay for event decorators. The addition of products from companies such as Clik-Clik, an innovative
 magnet system for hanging balloons and signage from the ceiling, has advanced the use of air-filled creations over the years.

But what can a party store or grocery do to maintain balloon sales where they have traditionally depended on helium to fill those balloons? Please see the innovative new products on the market today to accomodate air-filled balloon decor as well as balloon bouquets.

Air-filled balloon creations are on the rise and can fill the needs and wants of the balloon loving public with new and creative ways to celebrate occasions of every type. This summer, balloon retailers and decorators will be taking advantage of the many educational opportunities across the country that will provide curriculum on air-filled designs. Foils of every shape and size will be shown in quick and easy designs to keep the love affair with balloons going and keep the balloon sales rolling in! 

Will you go?

Additionally, several artists are taking their ideas on the road this summer. Please check the Balloon HQ Calendar for educational opportunities at a distributor near you!

 

 And remember, IBA Membership is reduced $50 for those who attend education! See details below!

Distributor Discount Program
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IBA Associate Members can reap rewards all year long when you call these distributors. Click here to learn more about each distributor's special deal. Just fax your Membership Certificate* when ordering the first time to verify your current membership status in IBA.

*Associate Members with current member status have been emailed a Certificate of Membership.

Haven't received your Certificate? Contact Marty to renew membership or get another copy. Not a member? Join now!

Responsible Balloon Retailer 
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SMART Balloon Practices

Smart Balloon Practices LogoHelp keep our industry safe from negative legislation by weighting foil balloons individually. Visit The Balloon Council website for more information on enrolling in the Responsible Balloon Retailer ( RBR) program and educate your customers about the importance of hanging on to their balloon purchase.

 


For more information please contact:
Marty Fish - IBA Executive Director
International Balloon Association

866-413-7358 Toll Free

866-858-2143 Toll Free Fax

Marty@ibaonline.net

www.IBAonline.net

 

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IBA Membership for Retailers, Decorators and Entertainers is reduced to a promotional rate of $99 (a $50 savings) when you attend any educational event in 2012 which includes, Halloween & Party Expo, World Balloon Convention, Float, West Coast Event, Ballooniversity, IBA Annual Conference, Distributor-Sponsored Seminars, Balloonstitute, etc. Any educational event past or future will apply!