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Contact:
Marty Fish - IBA Executive Director
866-413-7358
International Balloon Association |
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Capitalize on the Summer Blockbuster "Up" by using the
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| "Up" the movie, opened in theaters this weekend to rave reviews. Pixar's latest animated film is being touted as a triumph and a success. Virtually every newspaper in the country is giving a "4 star" rating to this technically dazzling and emotionally uplifting tale. Families young and old alike are reportedly flocking to theaters to see "Up" and at the heart of it all, representing defining moments in the central character's life are balloons; wonderful, wonderful BALLOONS!
Steven Jones of Aeration Decorations in Cincinnati, OH, provided balloon decor for the local premier of "Up" and reported his experiences on a recent Balloon HQ post. Steven described movie-goers as they entered the theater prior to seeing "Up" noting that not much attention was paid to the large scale balloon display he had created on the roof. After seeing "Up" Steven wrote, " But this time, their reaction was VERY different. These balloons weren't just a marker any more. People stood there in the parking lot just gazing up at them, the same people who were rushing in to get inside before were now just standing there watching a bunch of balloons float around. Many of them were snapping pictures with their phones, and even a few folks started tearing up at the sight of them.
Suddenly these grown ups were staring in amazement like little kids!
And at what? Just a big bunch of balloons.
It was at that very moment that I realized what had truly happened.
These people bonded so much with the film and the plight of Carl that now balloons meant something totally different to them as well. Even if it was for only a moment, each one of those people now saw balloons in a completely different light. Sure, maybe some of them were just admiring the spectacle of the mass, but the end result was the same. Balloons MEANT something to them now. "
NOW is the time for the balloon industry to capitalize on the gift of high public sentiment for balloons that the movie "Up" is providing.
IBA's "Bring Balloons" campaign launched 5 weeks ago was created to promote balloons for all occasions. The "Bring Balloons" slogan and logo is available to anyone in the industry with suggested usage on business cards, posters, print ads, banners, and as a tagline in every email signature!
· In the dog house? Bring Balloons!
· Want to express your love? Bring Balloons!
· Did you say party? Bring Balloons!
· No time to make an appetizer? Bring Balloons!
· Celebrating straight A's? Bring Balloons!
· Need a smile? Bring Balloons!
The IBA is here to remind people in these tough economic times balloons are a GREAT choice. Balloons are a HIGH-VALUE social expression and people are STILL celebrating life through birthdays, anniversaries, new babies and falling in love. Balloons are the perfect way to celebrate these occasions.
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 ST LOUIS, MO - September 22-24, 2009 - SAVE THE DATE for the IBA Annual Conference to be held at the Lumiere Place Hotel and Casino in the heart of historic downtown St. Louis! Meet with industry peers in this 2-day networking and workshop event to learn about Social Media and how it can help you to market your business. Rob Amberg, speaker, will provide a tutorial on the various Social Networking tools and individually guide each participant in choosing the tools that will work best for them. You'll leave the Conference inspired by innovative ideas, with hands-on knowledge and plans for the Future of your business. Take this opportunity to get off site and work on your business with industry leaders.
Conference highlights will include:
- Manufacturer's Showcase
- Presentation/Workshop on Social Media
- Associate Member Skill-Building Session with Peggy Wiliams and Jan Iiams
- Betallic Factory Tour
- Networking Opportunities Unrivaled in the Industry
Itinerary:
Tuesday, September 22
- Travel/Arrival
- Welcome Dinner at J Bucks sponsored by Betallic, LLC
Wednesday, September 23
- Presentation/Workshop - Social Media
- Manufacturer's Showcase
- Associate Session/New Product Showcase with Peggy Williams and Jan Iiams
- Industry Dinner
Thursday, September 24
- Social Media Hands-On Workshop (bring your laptop and practice what you've learned!)
- IBA General Business Meeting
- Betallic Factory Tour
Friday, September 25: Optional Stay and Play Golf Tourny
Non-Member Registration Fees Available. Full Registration information will be available soon. |
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Featured Speaker
 Robert Amberg is vice president and general manager of Cushman/Amberg Communications' St. Louis office. Rob has lead teams in the areas of hospitality, business services, banking, recreation and tourism, real estate, law, education, and technology. He is an active blogger and has designed numerous social media campaigns for clients involving blogs, viral videos, and utilization of social networks. He has authored articles and been quoted in publications such as Entrepreneur, Inc Magazine, St. Louis Business Journal, PR News, PR Week, and St. Louis CEO.
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IBA Membership is rewarding! Associate Members take advantage of the IBA Refer-A-Friend Program and receive $25 in IBA Bucks to spend with with your IBA Distributor member. The rules are simple: encourage your colleagues and industry peers to become new IBA members and receive $25 in IBA Bucks every time. New IBA members can participate and start receiving rewards for Refering-A-Friend as well!
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For more information about the "Bring Balloons" campaign or the IBA Annual Conference please contact Marty Fish, IBA Executive Director at: 866-413-7358 or Marty@ibaonline.net. To learn more about the International Balloon Association please visit: www.ibaonline.net
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