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Winter 2011

Executive Message

Farrah & Susan


Like many families, Cardinal saw a lot of changes in 2011. We proudly celebrated our 30th year in business. Employees, directors, vendors, and Anaheim city officials gathered at The Villa in Orange to honor the past three decades and look ahead to the future.


We also made some spectacular leaps in technology this year. We launched our enhanced website to facilitate communication with our clients and prospective clients (www.cardinal-online.com), started a blog, and now have a heavy presence on both Facebook and Twitter. We also electronically deliver our board packets to those directors who request it.


And for those who have trouble navigating the assessment collection process, we have added an assessment collection course to our Board Education seminars.


We're also extremely proud of our commitment to our communities. Every year, Cardinal participates with Share Ourselves (SOS) and adopts a family for the Christmas holidays, fills baskets full of food with the Basket Brigade for Thanksgiving, and walks miles for the Leukemia and Lymphoma Society. In addition, employee donations are company matched.


Although our changes came in all sizes and shapes this year, the original building blocks of Cardinal have not changed in the 30 years that we've been enhancing the quality of association living in Southern California. We continue to be committed to superlative service, unparalleled leadership, and cutting-edge innovation.
On behalf of the Cardinal Family, we wish you and your family a joyous holiday season. We look forward to working with you in 2012 and beyond.
   Susan Naples, CEO         Farrah Esquer, President


Cardinal Property Management Marks 30 Years of Service to Southern California


Anaheim City Councilwoman Gail Eastman Speaks at Celebration 

Left to Right: Farrah Esquer, President;Gail Eastman, Anaheim City Councilwoman; Susan Naples, CEO


Anaheim City Councilwoman Gail Eastman attended a special evening reception at The Villa in Orange, recently to congratulate Susan Naples, CEO of Cardinal Property Management, AAMC/ACMF, and the Cardinal staff on 30 years of service to Orange County Homeowners' Associations.


"I bring you greetings from the Mayor and the rest of the City Council. It's so nice to be here tonight to congratulate you and to wish you well with your future," Eastman told the approximately 200 attendees.


Pennie Contos, vice president of Business Development for the Anaheim Chamber of Commerce, also congratulated Naples. "I'm proud of your accomplishment of 30 years, and I'm so happy to be here to help you celebrate."


Cardinal opened its doors in 1981 with just a few employees and one leader, Naples. Today Cardinal has 25 employees, and Naples in 2010 promoted Farrah Esquer to president. Esquer has worked for Cardinal for 13 years.


The firm holds the Accredited Community Management Firm designation from the California Association of Community Managers (CACM) and the Accredited Association Management Company designation from the Community Associations Institute (CAI).  Cardinal is the only Community Management firm in the state to hold both these designations. 


Rather than throwing a traditional anniversary celebration for Cardinal employees, Naples hosted the party for its clients--directors of its homeowners associations--and Cardinal business partners.


MTV also celebrated its 30th anniversary this year so Cardinal chose Rock and Roll as the theme of the night. The Villa in Orange was decorated with oversize guitars, speakers, cassettes, and 6-foot records. All attendees wore "back stage passes" as name badges.


Esquer told attendees, "I want to thank our business partners who have helped make this evening possible. You are our trusted partners that we have worked with for years, and in some cases for decades. We rely on you and your expertise to help us manage our communities. You are the experts in the industry that we turn to help us take care of our clients.


"I'd also like to thank our clients. We enjoy longstanding relationships with many of our Directors, and we look forward to our continued mutual success far into the future. It is because of you that we are here tonight." 


The real reason we're are all here tonight, said Esquer, is because 30 years ago Susan Naples decided to start her own company. She founded Cardinal based on three commitments:  1--provide the highest quality of services to our clients, 2--further the professionalism and integrity of the industry and 3--participate in education and legislative efforts.  Every day for the past 30 years, each of these three commitments have been met and exceeded. 


Cardinal also pays for the education of all account managers to ensure that they are the most educated management staff in the industry. Cardinal is a founding member of the California Association of Community Managers, and every manager is a member of CACM.  All managers are also active members of the Community Associations Institute, and many are actively involved at the Committee and Board level.


"I'm proud of the Cardinal Family and have so much respect for all of you," Naples told her employees. "I continue to be impressed every day by your laser focus on our services to our clients. And of course, without all of you clients we wouldn't be here," said Naples.




Light the Night at Angel Stadium


"There is no exercise better for the heart than reaching down and lifting people up." John Andrew Holmes, Jr.


Cardinal started a new tradition last year when our team raised funds and walked for The Leukemia & Lymphoma Society (LLS) to pay tribute and bring hope to people battling blood cancers. We proudly joined hundreds of thousands of participants who raised money and walked for lifesaving research and patient services.


This year we again formed a strong team dedicated to topping last year's contributions and walked through Anaheim Stadium in the Light the Night event in support of LLS.


For more than six decades, the LLS has been solely focused on people with blood cancers, and every dollar is provided by concerned donors.



Grills, Games, and Goodies


Cardinal Property Management plays as hard as we work. At our annual summer picnic, staff and families gathered to spend recreational time together. This summer, we met for a BBQ and potluck at Yorba Regional Park in Anaheim. Piņatas, bicycles, and hula hoops were the tools of the day.

Cardinal Managers Continue to Garner Designations and Accreditations


Tina Zurrica, CCAM, CMCA, AMS, PCAM

As we head into 2012, Cardinal Property Management continues to be California's only management company that holds both the national designation of Accredited Association Management Company (AAMC) and the state designation of Accredited Community Management Firm (ACMF).


Why is Cardinal the only management firm in the state to hold these esteemed designations? "Because they are both extremely difficult to attain," said Cardinal CEO Susan Naples. "It takes unrelenting commitment to quality, reporting procedures, and continuing education for all our managers.


This year, Tina Zurrica earned the title Professional Community Association Manager (the highest designation in our industry); Karen Holthe earned Certified Community Association Manager and Certified Manager of Community Associations; Maryanne Hurley earned Association Management Specialist; and Janet Mehan earned Association Management Specialist.


With their newly earned designations, these women take their positions among the elite of our profession.  



       Karen Holthe,             Maryanne Hurley,                   Janet Mehan,

        CCAM, CMCA                 CCAM, CMCA, AMS            CCAM, CMCA, AMS
In This Issue
Executive Message
30 Years of Service to Southern California
Light the Night at Angel Stadium
Grills, Games, and Goodies
Cardinal Managers Continue to Garner Designations and Accreditations
Thank You to Our Sponsors
High Horse Trails Author Signs Books
Trading Information

Thank You to Our Sponsors!


Our 30th Anniversary Party was a huge success and we owe it all to our wonderful sponsors:


Bar Sponsor
Harvest Landscape

Super Star
Fiore, Racobs & Powers
Tinnelly Law Group
Vinco Construction

Accurate Termite
Angelo Termite
Antis Roofing
Association Lien Services
Collins Builders
CPR Construction
Las Flores Landscape
Prendiville Insurance
Securitas Security Services
24-Hour Restoration
Brooker Associates
Dunn-Edwards Corp.
First Bank
Popular Association Banking
Tierra Verde Landscape
Varsity Painting

Advanced Painting
Association Reserves
AV Builder
Concrete Hazard Solutions
Roy Palacios Insurance
Smith Architects
Leslie Crucil of High Horse Trails at a Book Signing in Orange

High Horse Trails Author Signs Books at Barnes and Noble 


Leslie Crucil of High Horse Trails in Orange recently published a book about the first 20 years of raising her autistic daughter, Samantha.

The Saga of Sammy chronicles Crucil's family life from the time they discovered Samantha was "different" to today. Sammy is in her early 20's. When she was diagnosed,

Sammy's disease was not talked about in many circles and the public at large really did not know a lot about autism. "Society has changed a great deal since those days but we still have a long way to go," said Leslie.


She and her husband and their two daughters have lived in High Horse Trails for several years.  "We really like living here. It's partially secluded but you can go down the hill to the Ranch Market very easily."






Trading Information


Cardinal CEO Susan Naples, Office Manager Brenda Naples, and President Farrah Esquer proudly share information about CPM's offerings and capabilities in June at a Relationship Building Networking (RBN) tradeshow in Orange. It was an opportunity to meet product and service providers from a wide variety of industries, and explore possible future business relationships. Several hundred companies were represented. 







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