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Spring 2011
Seabridge Entrance

Esquer Appointed President

Farrah's Headshot
Cardinal Property Management, AAMC/ACMF kicked off the year with the appointment of Farrah Esquer to president. This is an unprecedented appointment as the president and CEO positions have been held exclusively by the founder and owners.
Ms Esquer has held multiple positions of increasing responsibility at Cardinal since 1998. Her business prowess and dedicated service have most recently led her to guide the company as executive vice president and director of property management. Susan Naples, Cardinal CEO, said, "As we near our 30th anniversary celebration in 2011, I am proud to entrust the role of presidency to Farrah. She has the experience, accreditations, and qualities that embody our founding philosophy."
Ms Esquer holds the professional designations of Certified Community Association Manager (CCAM) from the California Association of Community Managers, and the Certified Manager of Community Associations (CMCA), Association Management Specialist (AMS) and Professional Community Association Manager (PCAM) designations from the Community Associations Institute. 
Her sense of responsibility to the industry inspired her to serve on the Community Associations Institute's (CAI) Orange County Chapter Education Committee. She is the Chair of CAI's Manager Support Committee, and currently serves on the Board of Directors of CAI's Orange County Chapter. CAI bestowed upon Ms. Esquer the prestigious John C. Kubas Manager of the Year award for 2009.

Message From the President

Welcome to the first edition of Cardinal Chronicles. Now that we're well into the second quarter of the year, I want to thank all our clients and vendors for our continuing partnership and wish you all a healthy and prosperous 2011.
If you've been to our website recently, you've noticed that we have a new look and new navigation process to make it even easier for you to access the information you need-when you need it. If you haven't visited our site yet, click on it at www.cardinal-online.com when you have a minute and let us know what you think.
Although we look different, our mission remains the same. We continue to vigilantly focus our attention on your needs and your community living experience whether you're a board member, a homeowner or a prospective client who is considering joining the Cardinal family. 
Our reputation for upholding and propagating the highest ethical standards in the industry remains a shining example of how we conduct our daily business not just because it's good for business but because it's the right thing to do.
If there's a specific topic you'd like to see us address in Cardinal Chronicles, feel free to send me an email.  I look forward to hearing from you. 

Cardinal Celebrates 30 Years of Exceptional Service

HHT Monument
Founded in 1981, Cardinal is celebrating 30 years of enhancing the living experience in Southern California community associations. We thank all our clients for their partnership and trust. We honor the associations with which we've enjoy long-standing relationships.

Community Associations and Years in the Cardinal Family  
The Country Homeowners Association, 30 years  
Kite Hill Community Association, 28 years 
Orange Park Community Association, 26 years  
High Horse Trails Community Association, 25 years  
Sunny Hills Homeowners Association, 25 years  
Saratoga Condominium Association, 24 years 
Vista Royale Homeowners Association, 23 years  
Riverbend Industrial Center, 22 years  
Criterion Towne Homes I Homeowners Association, 21 years


And the Nomination Goes To...

Theresa Award
Photo Courtesy of CAI Orange County
Cardinal Managers Theresa Estrada, Kelly Bunnell, Maryanne Hurley, and Tina Zurrica and President Farrah Esquer attended the annual CAI Orange County Chapter awards dinner at Disney's Grand Californian Hotel. Ms Bunnell was a Rookie of the Year nominee and Ms Esquer was nominated for Outstanding Service Award. Fairgreen Homes Association was nominated for Newsletter of the Year.  Ms Estrada was awarded a trip to Napa in the iWin! (& u do 2!) Membership Recruitment Campaign. 

Community Outreach
Maryanne Hurley and Theresa Estrada joined CAI Orange County's Community Outreach Committee at the Orange County Food Bank to pack more than 2200 boxes of food for the elderly of Orange County.  

Food Bank
Photo Courtesy of CAI Orange County

Manager Education

  • Congratulations to Maryanne Hurley for earning the Accredited Association Management Specialist (AMS) designation.
  • Karen Holthe attended  CAI's "Essentials of Community Association Management" course, which makes her one step closer to earning her CMCA designation.
  • Kristi Boren, Maryanne Hurley, and Janet Mehan attended CAI's PMDP "Facilities Management" course. This is one of six courses needed to obtain the PCAM designation.
  • Tina Zurrica attended CAI's PMDP course  "Association Communications."  This is the final class Ms Zurrica needs to qualify as a candidate for the case study to earn the PCAM designation. She plans to take the case study this summer.  
In This Issue
Esquer Appointed President
Message From the President
Cardinal Celebrates 30 Years of Exceptional Service
And the Nomination Goes To
Manager Education
High Horse Trails Is Home To World Champions
Cardinal and CAI Focus on Professional Ethics and Behavior

High Horse Trails Is Home To World Champions


The world champions who live at High Horse Trails in Orange Park Acres are the two-legged and four-legged varieties. Seelchen Feibush and her four Friesians hold multiple national and world titles. Not only do they live in High Horse Trails, they train there as well.
After living in High Horse Trails for nearly five years, Seelchen and her husband, David, are still enjoying their community living experience. "We love living in High Horse Trails," said David. "The main reason we bought here is the horse facilities." 
The avid horse enthusiasts keep four Friesians at High Horse Trails Community Stables. Seelchen has been the only amateur in the USA competing a Friesian in the Dressage level and she has garnered multiple national and world titles. 
Cardinal has enjoyed its association management relationship with the High Horse Trail community for 25 years. 
High Horse Trails Is Home To World Champions


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Farrah Luncheon
Photo Courtesy of CAI Orange County

Cardinal and CAI Focus on Professional Ethics and Behavior  


Farrah Esquer, newly named Cardinal president, was recently featured at a Community Associations Institute (CAI) Orange County Regional Chapter luncheon meeting discussing ethics and professional behavior relevant to the community management industry. 

A three-member panel consisting of Ms Esquer, Sandra Gottlieb of Swedelson & Gottlieb, and Debra Warren of Cinnabar Consulting discussed trends in ethics complaints as well as legal issues that arise from ethics violations. The audience comprised approximately 275 California community association managers, Board Members and contractors. 



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