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From the Market...
It's officially Summer!
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| A publication of Market Central, Inc. | June 21, 2012
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Vendor Spotlight: Tom Martin
Business: Poindexter Farm, Louisa County
Known for: Juicy blueberries and a tight-run enterprise
Years as a vendor: 4 Why sell at the market: "I couldn't run my business without my spot at the City Market. It's pure fun." ------------------------------------------------------------------
The mid-week markets are in full swing, and ready for you to make a stop on your way home:
The Market at Pen Park
Penn Park on Rio Road
Tuesdays, 3-7 pm
Farmers in the Park*
Meade Park
Wednesdays, 3-7 pm
*Market Central will be at Farmers in the Park for all your tokens and E.B.T. needs!
For more information and for directions, click here.
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Show your LOVE for the markets!
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 | | Pickling101 |
 | | Can it Forward |
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SAVE THE DATE!
The Meet Yer Eats Farm Tour is just around the corner.
Mark your calendars for Labor Day!
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Guess what?
We have a new WEBSITE!
Last week, MARKET CENTRAL launched our new website. Same web address (www.marketcentralonline.org) but a new format, and one that we hope you'll find easier to navigate (and that we'll have an easier time updating!) Check it out, and let us know what you think!
Remember -- you can give a City Market GIFT CERTIFICATE with a swipe of your debit card. Stop by the MARKET CENTRAL table for details.
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Vendor Spotlight:
Tom Martin, Poindexter Farm
 | | Tom Martin, Poindexter Farm |
Tom Martin is a jack-of-all-trades. He runs his 24-acre farm in Louisa County like a well-oiled machine, from top to bottom, day after day, by himself. "I love it," he says without hesitation. Tom loves it for mainly two reasons: physical fitness (farming does have some advantages if you are looking to shed a few pounds, although Tom would tell you to be ready for non-stop hard work. "You sit, you rot.") and the opportunity to give customers organic and fresh produce.
 | | The Poindexter Chicken Palace |
Everything Tom produces is organic; he never sprays his berries and his meat birds are only fed with non-medicated, organic feed-and people have started to notice. "Customers really like it," he says. In fact, some of his customers have been making his farm part of their Saturday market routine because of the transparency with which he operates his enterprise, something they were open to witness during Market Central's annual Farm Tour. Tom is a big fan. "I like the transparency of the tour," he says.
Click here for the rest of the story
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 Virginia Food System Council has rolled out a challenge to all Virginia households to spend at least $10 per week on locally-grown foods and beverages. The impact of this state-wide decision by households to support local agriculture would be dramatic. According to research by the Virginia Cooperative Extension, even this small amount spent on locally-grown food and food products over a year would generate an additional $1.65 billion back into our local economy.
That's billions with a "B", people. That's huge.
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 Discover You Can!
Our 2012 schedule of canning classes and market demos is now on our website. Register online for one of our hands-on canning classes -- don't delay, because they fill quickly. Stop by the MARKET CENTRAL table at the City Market for demos, resources, coupons and giveaways (thanks, Ball!)
Want to pass the information along?
If you have any questions, email us at
info@marketcentralonline.org And in case you missed it last weekend, we made six.... yes... SIX batches of berry freezer jam at the market. But we didn't do it alone -- oh, no -- we had a lot of help:
 | | The JAM kids at City Market |
(We still have lots of FREE instant pectin packs to give away -
stop by the MARKET CENTRAL table and pick up yours and make some instant jam while the berries are swwweeeeeeet!) |
The Virginia Department of Agriculture and Consumer Services publishes this seasonal produce guide on their website. The first tomatoes and sweet corn are starting to appear at the market -- could watermelon be far behind??
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 Become a Friend of the Market!
With a donation of $20 or more to MARKET CENTRAL, you join the growing roster of Market Friends whose generosity helps support a stronger market community. And if that warm, fuzzy feeling isn't enough, being a Friend of the Market is your ticket to special discounts on events, classes and merchandise offered by Market Central. Friends are also eligible for vendor specials offered throughout the season. Come see our "Friends Specials" board at our booth on Saturday mornings. If you already are a Friend of the Market, THANK YOU! Please come pick up your Friends card at the Market Central table. They're pretty snazzy looking: wear 'em loud and proud, Friends! Read more about our Friends of the Market program, and sign up now here |
 Got Questions?
Contact us via email using the links below, or stop by the Market Central table on Saturday mornings.
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