Bike Station Aptos Newsletter December 2009

In the Red Zone

Neat and important product info we think you should know.
Stay warm in this stylish Cannondale beanie!

cannondale beannie









Bringing back sexy with Campy
campy
Top Ten Tips for staying motivated through the winter months!
10.  Vary your routine or change your scenery.
A new variation on your favorite activity  -- walking at the beach instead of around the neighborhood  -- may be enough to reinvigorate a stale routine.  If you've always exercised indoors, move you workout outside for a welcome change of scenery.
 
9.  Try something entirely new --
especially something you never thought you'd do.  If you've always stuck to solitary pursuits, sign up for a group exercise class.  Or tackle something you've always shied away from, such as hiking.

8.  Find a workout buddy.
Exercise companions add a social element to any routine.  Ask a friend to be your workout partner  -- you won't skip a workout if someone is waiting for you.

7.  Set a new goal.
Working out to stay in shape is fine, but setting a goal, such as finishing a charity walk, will give your daily workouts more meaning.

6.  Treat yourself to a workout gadget or accessory.
Heart-rate monitors, aquatic toys, and other exercise gadgets can make your workouts more fun and challenging.
 
5.  Keep an exercise journal to track your progress.          
Unsure if you're making progress toward your goals?  Then keep a workout journal, which allows you to keep track of your goals, monitor your progress, and adjust your routine as necessary.

4.  Don't berate yourself if you miss a workout.
Life is full of obstacles, and unexpected appointments, illnesses, and setbacks are bound to happen sooner or later.  Don't let a few missed workouts turn into a month of unfulfilled resolutions.

3.  Reward yourself.
Reaching a fitness goal or milestone is a great excuse to treat yourself to something new.  A massage, and evening out, or other "indulgence" may be the key to staying motivated.

2.  Focus on how good exercise makes you look and feel.
You know that incredibly satisfied and healthy feeling you get immediately after a workout?  Remember it!  And use it to motivate yourself the next time you're thinking about skipping your next workout.

1.  If all else fails, take a break from exercise.
Sometimes a lack of motivation is your body's way of telling you to take a break.  If anything hurts, or if your energy is running low, take a break for a few days before resuming your workouts.  A little mental and physical "R & R" may be just what your body needs to renew your motivation.

Compliments of
Chris J. Dunn, MS, RCEP
Registered Clinical Exercise Physiologist
Links We Frequent
NorCal Cycling News
Road Bike Review

Don't see a link you'd like us to frequent?  Email us your link, and we'll add it to our list!
Featured Items in Da Store
defeet socks

Perfect "Socking" Stuffers from DeFeet!





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Bike Station Partners with Bike Dojo for Saturday Ride Option!


Bummed because you missed last Saturday's ride with the Bike Dojo?  Well, don't miss the next one in January!  Ride date TBA, so stay tuned!  The ride leaves at 8 am and offers options for both beginner and intermediate riders.  Please arrive before 8 am, as the ride leaves at 8:15 on the button.  Bike Station will provide coffee and cookies before the ride -- and of course partake in some coffee house chillaxin' directly following the fun on two wheels!

About Bike Station Aptos

Bike Station Aptos is a locally owned and operated bicycle shop located on Aptos Street next to Aptos Street BBQ.  We offer state-of-the-art 3D dynamic RETUL bike fitting and the finest cycling products the industry has to offer. We understand the importance of personalized service and attention to detail, and we have everything you'll need when it comes to cycling -- both on elite and recreational levels.  For more information, visit our website at www.bikestationaptos.com.
 

Greetings!luna lites

Well it's happened.  We've had our first real rain of the winter season!  Muddy paws!! Yeah, they say that rain is a necessity, but does it really have to get in the way of my training schedule?!  Don't let it!  Bundle up, find some friends, and stay active and on the bike. 

With the holidays and the new year on the horizon, we're all looking for ways to compensate for the extra calorie consumption that accompanies the cheesy Christmas sweater parties. The Bike Station Family can help you stay warm, motivated, and ready for just about anything December can throw at you!  Well, in NorCal anyways....

We've got some really neat products, news, and announcements in this month's newsletter so check it out, and swing by the shop to pick up the perfect gift for you or the cycling fanatic(s) in your family.  We just may have some holiday cookies around to share too!
 
Sincerely,
Hank, Shop Dog
& the Bike Station Aptos Team
 
Group Ride from the Shop December 19
Thanks to everyone who came out and turned cranks with us the day after Thanksgiving!  We had a fun time -- did you?  Next group ride from the shop scheduled for December 19th, 9 am from the shop.  Cookies just might show up again.  =-)  Ride route will most likely be the same.  Contact us for more details.

                                      

When: Dec. 19
Where:  Bike Station Aptos
What: Low-key ride through the Aptos/Watsonville Hills (2-3 hours),  with coffee break/hang out afterwards
How:  On Two Road Wheels

 
Items under the Bike Station Aptos tree

lake
Lake Mountain Bike Shoes $89.00
Mens and Womens versions available

Price sensitive without cutting corners, the MX85 is THE SHOE
to start your off-road adventures! 
Upper: Action leather & mesh
Outsole: Real rubber Lake Mountain X race sole
Closure: Triple straps
Drilling/Compatibility: SPD two-hole
Colors: Silver/Blue
Sizes: 36-43; 37.5-42.5


giro inde

                 giro helmets
Ionos Helmet

Ionos is the most ventilated and technologically advanced road cycling helmet Giro has ever created. Our proprietary in-mold composite sub-frame (I.C.S.™) provides the strength to support 21 of the largest vents ever carved into a helmet. These massive vents, coupled with an intricate network of internal channels, create a cooling system we call Wind Tunnel™ ventilation, making Ionos the coolest, best-ventilated helmet available. Perfect for keeping Grand Tour champions (and hot heads!) like Lance Armstrong and Alberto Contador cool on those scorching days and over the most tortuous Alpine climbs.

luna
Luna Moons

A tasty alternative to gels, LUNA Sport Moons keep you going during your workout. Made with organic ingredients and vitamins and minerals women need for energy, they're as naturally good as they are effective.

* 100 calories per packet
* Provides energy during workout
* Small, bite-sized pieces

supersix
Cannondale SuperSix

Unparalleled Power Transfer
The stiffness needed for sprint-winning power transfer is vital on frames designed for the Pro Tour. On the SuperSix, integrated frame design is achieved via an ultra-stiff oversized one-piece bottom bracket and chain stay unit.

All Day Comfort
Stay in the saddle all day on the SuperSix, courtesy of the Thinline carbon hourglass seat stays. The shaped stays provide vertical compliance without sacrificing optimal lateral rigidity.

Lightest and Stiffest
The 30 mm aluminum spindle and ceramic bearings offer far less resistance than traditional systems. Fact is, the BB30 and Hollowgram Si SL crankset is the lightest production system in the world!


For more information on the SuperSix, check out the Cannondale Web site!

joeydesanteHow good do you need to be?
By Marvin Zauderer
Article originally appeared in www.pezcyclingnews.com

You're thinking about racing. Upgrading to that next category. Stepping into a bigger role on your team. Joining that testosterone-fueled group ride that you've never done....Read the full article to find out what Marvin thinks you should do to bridge the gap to the next level.


Save 15%
Print and bring in this coupon and receive 15% off your next purchase!
 
May not be combined with any other offer or sale.  Good on our regular-priced, in-stock accessories, excluding bicycles, framesets, and Assos clothing. Also not valid in certain rare cases where manufacturers' policy prohibits us from offering discounts.

When applicable, tax is added after discount. Limit: one per customer.

Offer Expires:  NEVER!