Bike Station Aptos Newsletter November 2009

In the Red Zone

Important information we think you should know.
Links We Frequent
Featured Items in Da Store
Ambient Winter Glove









A glove for cold days that demand a little more from you and your equipment (40� F / 5� C). The Ambient combines a water- and wind-resistant, breathable soft shell upper with fleece lining and a Clarino™ palm for warmth, durability and dexterity. It's light enough to wear for long rides, and warm enough to fight off temperatures that hover above freezing. Come try some on at Bike Station Aptos. We think you'll like them so much you'll probably want to wear them everywhere!  Women's specific sizes are available.


Bonk Breaker Bar
When bonking is just not an option on a ride or run, make sure to munch on a Bonk Breaker bar in three DELICIOUS flavors - PB&J, PB& Banana, and PB& Chocolate Chip.
 
"Where homestyle baking meets sports nutrition. We are baking every week, so all Bonk Breakers are shipped within 5 days out of the oven." 
- Bonk Breaker


Quotes and Jokes  from the Shop

"TV Sucks -- Ride Your Bike."

~ Anonymous

Q:  My dog is a nuisance. He chases everyone on a bicycle. What can I do?

A:  Take his bike away!

Q:  Why did the silly boy take his bicycle to bed with him?

A:  Because he didn't want to walk in his sleep.

Q: How many bikers does it take to change a light bulb?

A: It takes two. One to change the bulb, and the other to flick the switch.


Greetings!

I'm Hank, the Shop Dog.  While some of you may not remember me, I've got a pretty important job here at Bike Station Aptos.  I spend my days greeting  customers and cruising around the shop making sure the shelves are stocked and looking sharp.  I keep the wheels turning! Ah, the life of a dog.  They're lucky to have me.

This is our first e-newsletter, and I hope you find that the information, products, and fun tidbits you'll find here are worth the read.  After all, it was my idea in the first place! 

If you're in the area, swing by and say hello to Joanne, Kristen, Trey, and of course myself.  We'd love to hear about what you've been up to!

Thanks for reading! 
 
Sincerely,
Hank, Shop Dog
& the Bike Station Aptos Team
 
Riding in the winter months with Sugoi and Knog
 
With daylight savings having come to an end and the temperature dropping steadily, do you have the gear to keep training safely and comfortably?  Let's face it, we live in Aptos, a place where "winter" typically consists of a few rainy days in January and February.  With that in mind, we've got some stellar retro wool riding digs in the shop that just may suit your fancy.  The merino wool jersey pictured here is made by Sugoi and is incredibly soft, lightweight and breathable.  It could even pass for office casual attire!  Throw on the jersey, a pair of wool socks and arm warmers, and you'll be looking great and staying warm. Better yet, go for a "Steel Wool" ride in your wool jersey on your steel bike. Classic retro cool!

Recently, the staff had the opportunity to test out a lighted cable from Bike Glow, a Santa Cruz company, and a tail light from Knog, a great specialty company out of Australia.  For the price you can't go wrong with ligCannondale CADD9 Lightshts from these guys.  Knogs are ultra bright, come in a variety of colors, and fit around virtually any set of handlebars or seat posts. All Knog lights are 15% off at Bike Station Aptos, so come get the color you want, and slap that thing on your handlebar or seat post.  The Bike Glow cable winds around your frame, and the battery is ultra small and lightweight and fits perfectly under your bike seat.  It's like decorating for the holidays! Come check out these products at Bike Station Aptos.

 
Cyclocross season in full swing
Have you checked out a race yet?

Cannondale
So, what is cyclocross anyway? Aside from the fun and energetic crowds that cheer and root for racers from the sidelines, cyclocross can best be described as the most painful (from a cardio standpoint) 30-60 minutes of cycling one will ever experience. The races are often separated into three men's and women's fields, A's, B's, and C's, with one common objective: to cross the finish line in the coveted first place position, covered in mud, blood, and snot. Sound like fun? Well, some will say that for the participants and racers who choose to test their limits during that specified timeframe, it's one of the most exhilarating challenges in all of cycling. Read Full Article
 
 
 
Come and Study with the Bike Dojo
Group ride leaving from Bike Station Aptos Nov. 14th @ 8 am
bike dojo
 
Bike Dojo was founded in June 2009 by Rob Mylls, a Santa Cruz local avid cyclist and former BMX racing champion.

The motto is "anyone and everyone can have fun riding and no one is ever left behind." The goal is to take riders on the best rides every week and show them the most scenic rides in Santa Cruz regardless of skill level.

For more information about the Bike Dojo, and more weekly rides please visit their Web site.


Bonk Breaker Bar
 Attention 29'er Fanatics!
Looking for a sweet ride during winter months?  Come down to Bike Station Aptos and test ride this amazing machine. Now On Sale for $1299 Originally priced at $1699.
About Bike Station Aptos

Bike Station Aptos is a locally owned and operated bicycle shop located on Aptos Street next to Aptos Street BBQ.  We offer state-of-the-art 3D dynamic RETUL bike fitting and the finest cycling products the industry has to offer. We understand the importance of personalized service and attention to detail, and we have everything you'll need when it comes to cycling -- both on elite and recreational levels.  For more information, visit our website at www.bikestationaptos.com.
 

Save 15%
Print and bring in this coupon and receive 15% off your next purchase!
 
May not be combined with any other offer or sale.  Good on our regular-priced, in-stock accessories, excluding bicycles, framesets, and Assos clothing. Also not valid in certain rare cases where manufacturers' policy prohibits us from offering discounts.

When applicable, tax is added after discount. Limit: one per customer.

Offer Expires:  NEVER!