The Better Business Bureau serving Southeast Louisiana wants to encourage Accredited Businesses to use the BBB Accredited Business logo, but properly. Many BBB Accredited Businesses are still using the outdated CARE logo, or incorrectly using just the BBB torch. We want businesses to use the most correct logo in the best possible ways. When used improperly, it could cause confusion, misunderstanding, or even mistrust.  Proper use of the BBB Accredited Business logo distinguishes your business from your competitor by demonstrating your commitment to truth in advertising, assurance that your business will stand behind its product or work, and a commitment to supporting the BBB's work of advancing trust in the marketplace. 

Contact the BBB if you need digital copies of the graphic files.

More information on using the BBB Accredited Business Seal correctly.

The BBB serving Southeast Louisiana reminds you that during this time of the year, and all times of the year to remember some key principles that will help you when shopping.

• BE SURE of the price you pay.  Prices may fluctuate during the holiday season.  Don't be upset when you find a better price after you buy.  Checking prices ahead of time allows you to be confident when you buy.
• BE SURE of the company's return or exchange policy.  Policies are different from store to store. One may have a strict "No refunds or exchanges" while another may have a much more forgiving policy.  It's better to know up front.
  
• BE SURE to understand all terms when buying gift cards including any stipulations as to when and how they can be used, expiration dates, and penalties for non-use.
• BE SURE to understand any terms of a layaway program beforehand, if you choose to use one.
• BE SURE of the trustworthiness of your online retailer.  Use the company's name or web address to check BBB.org for a Reliability Report.  If you feel uneasy, attempt to contact the company beforehand by phone or e-mail.  If you have trouble beforehand, you may have similar trouble if a problem arises afterward.

This is a reminder that the BBB/WDSU Advertising Program for Accredited Businesses is still available.  The deadline for participation is Monday, November 15, 2010, so contact Juan Nogueira at (504) 679-0751 today if you wish to participate. 

• The campaign will air November '10-January '11
• Each message will be sponsored by 8 participating Accredited Businesses
  
• Your business name and phone number will appear on the consumer message
• Audio of your business name will be announced on the consumer message
• All 10 commercials will air in our many news, information and entertainment programs.  (NO spot will air between 1:05 am and 4:30 am).
• Each participant will receive a listing in the participant directory on WDSU.com.
• Each participant will receive 5 commercials on our 24/7  EXACT Weather News and Traffic channel.
• Investment = $150