Stepping Into Big, LLC
Plan to take action now!5/4/12
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It's Time 
To Get Off The Hamster Wheel!
hamster on wheel by haundreis

Just being in motion will never get you to your Big. To do that, you need to be sure you're doing the right things, in the right order, for the right reasons.

Enter the Take Action Now System (tm). 

This seven-step system clarifies the activities that are mission-critical to your success. It then walks you through a process for creating step-by-step action plans to implement those key activities.

The result? You get off the hamster wheel of motion-without-progress and get on a more direct route to more clients and more money.

Forget about being busy; start getting focused by downloading your no-charge PDF version of the Take Action Now System (tm) today.
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When you think of business-building tools, you may or may not include "emotions" in your list.


Some people will probably swear that emotions (sentiment, being touchy-feely, etc.) have no place in a business.  Some people don't have a clue.


Your clients will typically buy from you based on how they feel about you and your ability to relieve some pain they're experiencing.  Then they'll justify this decision rationally.  Because of this, allowing your authentic emotions to come through in your marketing is a smart business-building idea.


If you're not quite sure how this can apply to you, check out the following ideas. They'll show you how to emotionally - and profitably - step into big.

Tip of the Week
Act from a place of sincere and authentic feeling, but avoid emotional manipulation.

I'm sure you've met people who are so genuine and sincere, you love to be around them.  Unfortunately, you may have also had experience with people who cynically use emotions to manipulate others to get what they want.  The difference in these two "come from" positions is like night and day. It's the difference between praising someone because you really admire their work, and pretending to praise them because you hope to make them feel emotionally obligated to you.
Let the real you shine in your marketing and other business activities and see how readily the right people begin to show up in your life.
A Really Good Resource

light bulb
Something that everyone craves is to be acknowledged and appreciated - not only for what they do, but for who they are.  When you show appreciation, you cement powerful and profitable business relationships and you build up some great personal karma.  Deb Brown has found a way to help you easily and authentically do all that.

Deb's new business, Touch Your Client's Heart, makes it easy to put a personal touch on all your business relationships - even the virtual ones.  She offers a variety of packages that make it easy for you to let your clients know that you're glad to be part of their lives.  Whether you want to welcome your project-based clients when you start work for them, then thank them when the project is completed; stay in touch by sending a small surprise gift once a quarter; or simply acknowledge clients' birthdays, Deb has a plan that will make it simple to stay connected.
How great that it's easy to be sincere!
How's This for Success?   


The more clearly you let your authentic personality shine through, the more effective your marketing becomes in reaching your ideal clients.  Just ask Jeri Hird Dutcher with WorkWrite Resumes


As Jeri continues to grow her business, she finds that being "real" in her marketing makes her more attractive to the type of client she most enjoys working with and does her best work for.  There's an advantageous flip side to this, as well: If Jeri's message doesn't resonate with a prospect, that person won't waste his time contacting Jeri - which means that Jeri's time is not wasted, either.  


Don't you love it when you can combine effectiveness and efficiency?

Thanks to my friend Flickr.


Here are this week's heroes who graciously allowed me to use their images, posted in the Creative Commons area of Flickr, in this issue of Networking Nuggets
hamster on her wheel by Heindraus
light bulb by aloshbennett
If you're feeling challenged about how to balance hard-core professionalism with a unique expression of who you really are, maybe I can help.  Call or e-mail me to set up a let's-see-what-we-see, get-acquainted call.

Wishing you joy on your journey into Big...

Stepping Into Big

Life is good.

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