Greetings!
Competition for your customers' business has never been more challenging. We can stretch your marketing budget and drive positive results for your business. In fact, our growth is exceeding 30-percent this year because of the successful marketing plans we develop for our clients. So it's time to ask yourself a few questions. Are you achieving the levels you anticipated? Could you succeed at higher levels? What areas of your company need a jump-start to make up for lost time?
If you aren't satisfied with your answers to the questions above, I urge you to call me to discuss how Black Twig can help fill those gaps and help you achieve your goals. Better yet, we'd be happy to set up a time for you to come tour our office and meet our staff.
Sincerely,
Tom Gatti
Partner, Business Development
Office: 314-536-8906
Cell: 314-307-2802
Free Business Hotline: 877-334-1877
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It's Time to Reconsider Your Marketing Expenses
Consumers are connecting with brands in a completely different manner than ever before, largely due to the increasing popularity of social media. Previously, manufacturers and service providers competed in a very basic way. All competitors stood at the top of a giant funnel, and through a series of activities, consumers whittled their choices to one. Advertising used to have a dramatic impact on that process. The size and impact of traditional advertising (print, billboard, radio, television, etc.) has dwindled with the advent of the Internet and more importantly, the use of various forms of social media. New ways of establishing a brand have come forth.
Nowadays, a buyer's decision is more like a loop than a funnel. Consumers gather information, deliberate, evaluate and buy. This information comes from multiple websites and forums, as well as the positive and negative results found on social media sites. Buyers publicly discuss their purchases, good and bad. These responses reach far beyond the control of the manufacturer or service provider. Brand loyalty has become stronger than ever before and ergo, more vulnerable than ever before. See Toyota's dilemma with their products after multiple recalls.
So, what's the best way for you to build your brand? Third party validation has become critical and nothing does more to impact that than public relations. With more consumers researching products online, what better way to impact their search results than to provide stories and information from independent sources, which ultimately drive those consumers to your website. Facebook and Twitter are nice platforms, but the Harvard Business Review found that too many companies are over-investing in these efforts that activate a few core supporters. At the same time, general and trade media stories can drive many more consumers to company websites and social media sites.
If you are confused, call us and let us do an audit of your website's efficiency and your social media's effectiveness. Strong programs do not have to be expensive. Rather, they need to be strategic and important to the customers you serve. |
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What Black Twig Can Do For You
Click a link below to see our clients in the news.
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Stars Design Group
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Clayton Sleep Institue
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Seasonal Concepts
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Missouri Partnership
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Super Stud Building Products
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