|
PR Tip of the Month:
Top 3 "Do's" of a Crisis
1. Do talk to the media. Silence is never perceived in a positive way. Don't let the media frame the story without your input.
2. Do formulate a consistent message. When talking to the media, stick with your key message to avoid confusion and blame.
3. Do take the initiative.
Show that you are proactively working to not only correct the current situation, but also taking steps to ensure it won't happen again.
|
|
Keep Local Landfills Free of Electronics
The City of Florissant, in collaboration with MERS/Goodwill, is holding a free electronics recycling drive Saturday, March 19. From 9:00 a.m. to 3:00 p.m., bring your unwanted electronics to the James J. Eagan Center, located at 1 James J. Eagan Drive in Florissant.
Items accepted include computers and computer accessories, clocks, phones (land-line and cellular), radios, televisions, VCRs, DVD players, AV equipment, and anything with a cord, motor or battery. Donors will be presented with a tax deductible receipt on the spot.
|
|
Industry News & Trends
"What Makes a Good Blog" from PRSA.
"How to Make Marketing Brilliance" from
|
|
Free Business Advice
1-877-334-1877 is the number to call if your small business needs free marketing and PR advice.
Black Twig's toll-free business advice line is open 9:00 to 5:00 Monday through Friday for small businesses who are seeking confidential counseling with an experienced professional at no cost.
|
|
About Black Twig Communications
Black Twig Communications is a full-service agency specializing in public relations, marketing, web development and creative services. Our management team offers more than 100 years of experience in the communications industry. Black Twig holds offices in St. Louis and New York. |
|
|
Greetings!
Welcome to the post-Super Bowl edition of the Black Twig Report. Whether your team won or not, be sure to check out our top picks for Super Bowl ads this year to see who made the biggest impression and who fell flat.
Black Twig is also pleased to announce exciting new changes within our company. We are welcoming two new clients, Centurion Technologies and Correctional Medical Services as well as celebrating the continued success of several members of our team who received well-deserved promotions at the beginning of the year. I hope you enjoy the Black Twig Report.
Sincerely,
Tom Gatti
Partner
Business Development
|
Black Twig's Best and Worst Super Bowl Ad Picks  With a viewership of over 100 million, this year's Super Bowl became the most watched television event, ever. While no Missouri or New York teams made the big game, Black Twig watched intently - the commercials, that is. Advertisers spent $100,000 per second ($3 million for a 30 second spot) to get their ads in front of us. This year's commercials were a crop of remakes and sequels. CareerBuilder relied upon chimps again while E-trade's talking baby made another appearance. GoDaddy introduced yet another GoDaddy "girl" - Joan Rivers - who was more creepy than funny. Overall most advertisers tried to make us laugh and made an effort to startle or impress us with state-of-the-art video technology. As producers of two Super Bowl ads in the past, here are Black Twig's top picks.
The Best 
The Worst
It was not one of the great years for commercials. While a number of the spots were visually stimulating (Coke's fire breathing dragon), most were misfires. Chevy's send-off of senior citizens was in poor taste, Ozzy Osbourne was scary and none of the spots were historically significant. Even the Bridgestone halftime show was flat.
On a positive note, the game was competitive and if you didn't care about the commercials, at least they didn't rival the game. |
|
Black Twig Announces New Clients
Black Twig is proud to announce the addition of two new clients.
Centurion Technologies offers workstation security management software and is the creator of Reboot / Restore Technology. Centurion has been a leader in their industry since 1996, providing solutions to schools, companies and organizations globally. Centurion is based in Fenton, Missouri.
In business for more than 30 years, Correctional Medical Services (CMS), brings together physicians with prisons and jails nationwide to improve accountability and outcomes of correctional healthcare services. Based in St. Louis, CMS has built its success upon bringing together talented healthcare providers, accountability for clients and long-term value for the public.
|
BTC Employees Promoted
Black Twig is proud to announce several promotions within its current staff, effective in January. Tom Gatti and Michelle Kuehler have each been promoted to Partner, and Stephanie Flynn has been promoted to Managing Supervisor. Black Twig has grown significantly since it was founded in 2006, and now has six partners in its St. Louis office. Gatti has served as Director of Business Development at Black Twig since 2006. In his role as Partner, Gatti will continue to oversee all business development activities. Before being named Partner, Kuehler was Vice President of Public Relations. She oversees a number of the firm's accounts and assists in managing the PR staff. Prior to her promotion to Managing Supervisor, Flynn was an Account Supervisor with Black Twig. In her new role she will supervise PR staff and provide account management services.
"We are excited to see dedicated members of our staff move forward in their careers within the company," said Tom Geiser, Managing Partner at Black Twig. "Their leadership is highly valued, both by Black Twig and the clients we serve." |
|
Featured Media Placements
Click on the media logos below to see some of our clients' featured news stories.
|
|
|
|
|
