Proverbially, "March will come in like a lion" at BTOA as we continue with a series of initiatives that will deliver value to members and lift the profile of Brazil Tourism in the North American Market. Please check out these highlights:

The BTOA brochure - bigger and better than ever - will be printed by the end of March and distributed nationwide to over 50,000 travel agents, as well as readied for distribution at all major travel events and shows.

This is another exceptional benefit of membership, and can be leveraged even further by members by placing an ad in the brochure. Contact Jose Gherardi or Ginny for info on this great opportunity. Hurry, publication closes March 15^th!!

Following up on our initial effort with ResortsBrasil, the association of leading resort properties in Brazil, plans are also underway for more promotions, site trips, special commercial terms and events during the course of 2012.

BTOA sees these "strategic partnerships" as a key part of our promotional strategy and future growth, as it is the ideal way to generate real synergy in actions and results. Details to follow...

2012 Site Trips

BTOA will be rolling out three more site trips in 2012, one to Lima/Cusco/Iguassu with LAN Airlines and two others with airlines and destinations to be announced by end of March.

Yet another great benefit of membership, not only for tour operators to send sales and product development staff, but for our Allied and Associate Members to have the chance to showcase their products, services and destinations to this elite group.

We look forward to re-engage with Bahia in 2012 and provide them with a strong promotional platform in the North American market to help get the word out about the wonderful "terra da felicidade"!