MANAGING CASH FLOW
Are you suffering from too little cash on hand? Craig Brewster
 | Poor cash flow management is one
of the major reasons businesses fail. Sometimes even otherwise healthy
and profitable businesses fail because of this. Cash flow is
simply the movement of cash into and out of
your company. It sounds simple, and it can be, but it takes some extra
effort to keep track of it and to maximize your opportunities. Why
is it so important to manage
your cash flow? Because you can't pay your bills with profits, it takes
cash. For example: if you
if it costs you $50,000 to produce something and you sell it for
$100,000 you have positive cash flow, right? Well no, you have a profit.
Say you bought the materials to produce this good in January for
$20,000 and you finished producing it in March with a total labor cost
of $30,000. Then you sell it in April for $100,000 on account to a good
customer.
You owe your supplier $20,000 in January or possibly February
if you have 30 day terms. You owe your employees $30,000 for their labor
on a weekly or monthly basis. However, you are not getting paid the
$100,000 from the sale until April or, if you have given 30 day terms,
May.
The result is negative cash flow for the first four months of the
year. You won't be able to pay your bills unless you are prepared and
focused on managing your cash flow. So how do you keep your cash
flow and your business
healthy? Here are six cash flow maximizing moves: |
1. Stay in the Know.
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Know what is happening with your business
and accept responsibility for managing your cash flow. This
includes knowing your sales, your expenses, their timing, and their
terms. It may also include learning the fundamentals of accounting.
Forecast your sales and expenses and use them to make a cash flow
projection. If you find a shortfall in your projection start managing it
before it occurs. |
2. Build A Backup Plan.
| Establish cash reserves to cover
your working capital needs. If your business is growing or is seasonal
you may need to use financing tools such as lines of credit, accounts
receivable factoring, or in more extreme cases get equity financing. The
key is to complete your cash flow projections so you have the proper
tools in place before you need them.
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3. Rethink your Receivables.
| Collect your receivables on time!
This is very often overlooked, as the business owner generally wants to
focus on doing what they are good at, which is more enjoyable than bill
collecting.
It is important both to be careful who you extend credit to
and to collect from them timely. Making personal reminder calls can be
very effective. You may even consider offering discounts for paying
early.
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4. Clean Off the Shelves.
| Manage your inventory carefully.
This is a use of your precious cash. Buying too much, not enough, or the
wrong type can lead to financial burdens. A lot of inventory ages
quickly, loses value, and is expensive to replace. In addition, if you
don't replace your inventory, you could lose customers to competition that has what
they are looking to purchase.
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5. Take Advantage of Terms.
| Use your accounts
payable period. If the terms of your purchase are 30 or 90 days then
use that time to protect your cash flow, unless early payment comes with
a discount that outweighs your improved cash position.
Of course, I am not telling
you to pay late! Pay your bills on time and keep good relationships
with your suppliers, but if they are giving you 30 days to pay the
invoice, then take it.
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6. Keep a Tight Purse.
| Control your spending. Look over
your expenses and see what could be removed without negatively affecting
your business. Keeping your overhead low can be the key to surviving in
tough times.
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What cash flow maximizing techniques have you used with success?
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Craig Brewster is Executive Vice President and Senior Lender at River City Bank. He can be reached directly by calling 706-236-3530 or emailing him at Craig.Brewster@RiverCityBankOnline.com
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River City Bank 228 North 2nd Avenue
Rome, Georgia 30165 Telephone: 706-236-2123 Fax: 706-236-2125
OnCall 24/7 Customer Info: 706-234-6655
Lost or Stolen Debit Card: 800-500-1044
Lost or Stolen Credit Card: 800-854-7642
Click below to email us:
info@RiverCityBankOnline.com
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To email a contact, simply click the name:
Executive Roger Smith, CEO
Direct: 706-236-3551
Connie Williams, CFO
Direct: 706-236-3552
Craig Brewster, EVP and Senior Lender
Direct: 706-236-3530
Retail Banking
Carolyn Brearley, Branch Manager
Direct: 706-236-3541
Angie Beard, VP Private Banking
Direct: 706-236-3522
Mortgage Department
Sonya Blankenship, Mortgage Originator
Direct: 706-236-3526
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Clem Trammell, Vice President
Direct: 706-236-3533
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Trust and Brokerage
Roger Goss, Senior Vice President
Direct: 706-236-3560
David Tomlin, Financial Advisor Direct: 706-236-3536
River City Ramblers
Sue White, Coordinator
Direct: 706-236-3554
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Marketing & Community Relations Kristen Vardy, Senior Vice President Direct: 706-236-3540
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