In 2005, the Texas School Counselor Association began a program called CREST to recognize schools with outstanding counseling programs. CREST stands for Counselors Reinforcing Excellence for Students in Texas. BISD has seven campuses being recognized with the CREST Award for the 2010-11 school year.

BISD's winners are: Snow Heights Elementary, Counselor Connie Donahue; Watauga Middle School, Counselors Terri Staley and Thalia Ross; Mullendore Elementary, Counselor Kati Phillips; North Richland Middle School, Counselors Noel McCauley, Connie Donahue and Lauren Ferguson; Academy at West Birdville, Counselor Boyd Shannon; Richland High School, Counselors Susie Rankin, David Arthurs, Lisa Liddell, Beverly Morgan, Geoff Harter and Darlene Tate; and the Shannon Learning Center, Counselors Pam Miller, Brent Cumbie and Jimm Harper.

CREST is a continuous improvement document that gives school counseling programs the opportunity to demonstrate effective communication and a commitment to getting results. It helps counselors evaluate their counseling programs, promote their programs to district stakeholders, demonstrate the effectiveness of their guidance and counseling programs through empirical means, and to implement the state and national models for school counseling programs.

CREST looks at the counseling program for principal's support, guidance and counseling team, school climate and safety, student results, major achievements, measurements, community partnerships and resources, volunteer involvement, focus for improvement, and communication. The guidance support team prepares a document that highlights these areas and communicates what the counseling program is doing to help students succeed. These documents are judged according to preset standards of excellence.