Imagination Squared is a       creative response experiment that was fabricated by two Jacksonville artists. This project aimed to showcase the importance of arts in education and life by giving a stage to the collective creative momentum happening in the community.

Insight Marketing was granted the opportunity to be a part of this project by working with the artists to send out a national press release highlighting the event. This single release was combined with social media efforts serving as the only means of promoting this event. The growing trend of using social media for marketing is still foreign to some, but as we have seen through this project, social media "word of mouth" or "word of mouse" rather, can equal hundreds or even thousands of advertising equivalancy dollars.