Newsletter Header
January 2010
We Keep Growing and Growing... 
As many of you might know, It has only been a few years since Insight Marketing Communications first opened in Navarre. In the spring of 2009, we opened our second office in Phoenix, AZ to much success. Now we've taken on a new challenge by offering our award-winning services to the Panama City market as it stands on the threshold of exponential growth.

Lara Herter, Insight's Director of Emerald Coast Expansion, will be at the helm of this project as she brings her experience in marketing research and wealth of knowledge in communication auditing to the table to serve the needs of the Bay County Area's businesses. 
 
We couldn't be more excited about extending Insight's reach into a new territory bursting with possibilities as well as having the opportunity to watch Bay County grow before our eyes!
The Information Overload Age
With so many distractions constantly vying for a consumer's attention it might seem like maintaining relevancy in today's fast-pace market is extremely daunting; rightfully so.

Staying relevant can be as challenging as trying to hear a whisper at a concert. Because of this we must use a little creativity to overcome our obstacles. An e-newsletter may be just the tool that your company needs to get back in your customers' heads.

Click here to read Christina's complete article.
McLaughlin Among Top Business Women
Insight's very own Director of Decisions, Sabrina McLaughlin was honored this month by Emerald Lady's Journal as being among the "Top Business Women of 2009." See page 34 of this month's issue to see Sabrina among other distinguished business women on the Emerald Coast.
Insight Welcomes Aboard 2nd Intern for Spring 2010
Kindra's HeadshotKindra Svendsen has joined the team as the newest intern for Insight. Her skills range from organizing to writing and she understands public relations and marketing as a process. Kindra has also assumed and excelled in many leadership roles throughout her coursework. She has a great interest in design and loves to bring her creative side into her work. She is most looking forward to gaining real-world experience and making a break into the PR world. We are so delighted to have Kindra as part of our team and we hope to help her make the most of her internship!
Insight Limelight:
Gulf Reflections
Gulf Reflections






Gulf Reflections wants to offer you a way to sweep your honey off his feet like he swept you off of yours.
 
Call them today for their $99 Valentine's special.
 
Offer includes:
· sitting fee
· up to 10 images on a CD
· (2) 5x7 prints* bound in a stand-up book.

Contact them today at 863.2288 or gulfreflections@cox.net.
Visit them online at www.gulfreflections.com.
Tweet for Backpacks
Isight's Twitter following is still growing and as we promised last month, we are now taking on a second child to sponsor for the Bay Area Food Banks's Project Backpack.

This program sends children in need home with food necessary to sustain them during the weekend when school-provided meals are not supplied for an entire year.

According to the Bay Area Food Bank, there are more than 42,000 children in Escambia and Santa Rosa Counties who are at risk of not having enough food to eat any given week.  In Santa Rosa, that number is more than 10,000. Thanks to all of our new Twitter followers for helping us assist local children in need.

Interested in sponsoring a backpack too?  Sponsorships are only a $110.  For more information, contact Paul Clements via email or by calling 850.626.1332.
Follow Us On Twitter...
Insight on TwitterTweet, tweet!  Be sure to check us out on Twitter.  Click on the Twitter logo to go to our page.  We post daily and offer great suggestions on books and cool marketing trends that will keep you "in the know."  We also will post general business information that we find helpful!  Be a part of our Twitterverse! 
IN THIS ISSUE
We Keep Growing and Growing...
Information Overload Age
McLaughling Among Top Business Women
Insight Welcomes Aboard Kindra Svendson
Insight Limelight
Tweet for Backpacks
Follow Us On Twitter
Has social media changed media relations in the field of PR? Click here to take this survey and share what you've experienced.
Visit Us Online at:

Questions?
Have an article idea for the next issue?

Newsletter Editor:
Christina Copeland
Check Out Our New Look!
 
The Insight gang is looking a little more animated than usual. Go to our homepage, www.insightfulconcepts.com to see how we've been "drawn" together.
Christina at TCA
 
Last month, Christina Copeland went to Washington D.C. to take a course about writing in the digital age offered by the Travel Channel and taught by co-founders of Worldhum.com's Michael Yessis and Jim Benning. Both of which are highly acclaimed  and repected in their field as travel writers.

While there, Christina learned about the in's and outs of utilizing social mediai to generate a loyal fanbase of readers, search engine optimization to
reach potential readers, 
and exercises used to expand her writing capabilities.

Congrats, Christina.  We are so proud of you!

.................................................

Insight  Marketing evolved in early 2008 from the well established PR Girl, Inc. firm opened by agency principal Sabrina McLaughlin, APR in the spring of 2005. Today, Insight has clients in industries that include non profits, small businesses, governmental agencies, educational institutions and large corporations. 

As an award winning agency we have taken home top prize in some of the most competitive arenas in our industry for our campaigns and landed our clients on the pages of the largest newspapers in the country with our public relations. The bottom line... we talk the talk and walk the walk.

With offices in Northwest Florida and Arizona, Insight is becoming one of the area's most reputable and successful agencies.

Insight Marketing Team