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September 2009
Becoming A Media Superstar
As you read a few months ago, we offered tips and techniques on dealing with the  media and how "not to become your own worst enemy."  Well, we are back for a second installment.  Except this time we are pulling out the big guns. 

Our new media relations guru and Director of West Coast Development Kelli Hernandez was asked to provide an editorial by the business magazine Phoenix Woman.  We thought this would be a perfect opportunity to hear media relations pointers from someone who has served as both an editor and reporter "in the trenches."  To read Kelli's article entitled "Becoming A Media Superstar," click here.
Client Spotlight:
THE Beach / Coastal Vision 3000
THE Beach Taste of THE Beach:
Wine. Dine. Donate.


A four-day culinary and cultural celebration benefitting children's charities, returns to Northwest Florida's Gulf Coast November 5-8, 2009.  Set along the scenic backdrop of THE Beach's 227 miles of white sand coastline and charming seaside towns, the second annual festival is comprised of nine events ranging from wine tastings and film screenings to winemaker dinners and a charity auction.

For tickets to all events call (850) 267-0683 or visit www.tasteofthebeachfla.com.
All Hail...The P.R.INCESS!
ChristinaWe are so excited to welcome our newest member of the Insight, Christina Copeland. 

While she is not exactly crowned royalty, she is a true P.R.INCESS. 
Christina is pursuing a BA in Communications Arts at UWF.

In May of 2008, she completed the Travel Channel Academy based in New York City, "the only travel-focused digital filmmaking workshop on the planet." During this experience, she learned first hand how to write, shoot, produce, narrate, direct and edit her own short films. And edit she did. Christina is a meticulous worker with an attention to detail. She is also an alumnus of Leadership Walton, where she learned the importance of strong leadership to enhance her professional skills. In addition, she has extensive organizational proficiency in an office setting and knows what it takes to keep a business running like a well-oiled machine.

Christina will be spending the semester working directly with Sabrina and Kelli on various public relations projects as well as serving as the Editor of the newsletter beginning next month! 

Follow Us On Twitter...
Insight on TwitterTweet, tweet!  Be sure to check us out on Twitter.  Click on the Twitter logo to go to our page.  We post daily and offer great suggestions on books and cool marketing trends that will keep you "in the know."  We also will post general business information that we find helpful!  Be a part of our Twitterverse! 
IN THIS ISSUE
Kelli's Article
Client Spotlight
All Hail...The P.R.INCESS!
Insight Featured in The Northwest Florida Daily News....

Did you see our article in the Daily News on August 30?  If not, click here to read it.
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Questions?
Have an article idea for the next issue?

Newsletter Editor:
Christina Copeland
Insight  Marketing evolved in early 2008 from the well established PR Girl, Inc. firm opened by agency principal Sabrina McLaughlin, APR in the spring of 2005. Today, Insight has clients in industries that include non profits, small businesses, governmental agencies, educational institutions and large corporations. 

As an award winning agency we have taken home top prize in some of the most competitive arenas in our industry for our campaigns and landed our clients on the pages of the largest newspapers in the country with our public relations. The bottom line... we talk the talk and walk the walk.

With offices in Northwest Florida and Arizona, Insight is becoming one of the area's most reputable and successful agencies.

Insight Marketing Team