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August 2009
Insight Launches West Coast Office
Insight is proud to announce that we have officially become NATIONAL!  We recently opened a second office in Phoenix, Arizona and couldn't be more excited.  Our west coast expansion hasn't caused us to don our cowboy hats and over-sized belt buckles, but it has brought us a new member of the Insight team - Kelli Hernandez. 

For those of you in the Destin/Fort Walton Beach market you may remember Kelli as the Education Reporter for the Northwest Daily News.  With her journalism background and impressive qualifications, Kelli will offer our clients first-hand knowledge of media relations partnered with exceptional writing skills.  To view Kelli's profile, click here.

Stay tuned for more on our new branch and clients that we will be serving.  To view the complete press release on this announcement, click here.
Client Spotlight:
Northwest Florida Ballet
NWFB LOGOThe Northwest Florida Ballet will be celebrating its 40th Ruby Anniversary season during 2009-2010.  Over the last 40 years the Ballet has presented 393 performances from Panama City to Pensacola performing for an estimated 340,000 people, conducted 55 lecture demonstrations to over 13,000 children and hosted 60 free outdoor performances. 

The 2009-2010 season will feature The Nutcracker, a Ruby Celebration Gala and Dr. Coppelius' Magic Toy Shoppe.  The "ruby season" will conclude with free outdoor Starlight Ballet performances at Rosemary Beach.  

Please call the Ballet office at 850.664.7787 or visit nfballet.org for tickets or additional information.
Improve Your Business on a Shoestring Budget
We here at Insight always take account any way to improve our business.  So should you!  You must have a vision of what you want to achieve, where you want to go and what you want the business to become. Here are five ways you can improve your business on a limited budget:

Improve Business

1. Start off on the right foot: Get out a notepad or your laptop and make a list of goals you want to accomplish in the next six months.  Write down ways to energize and expand what you do and what you offer as an organization.

2. Improve your business plan: Review your business plan and see how far the business has come since your original idea.  Don't forget the marketing section!

3. Revitalize customer relationships: Quality and customer service are what really keeps a business going strong, so check on all your clients regularly to see how things are going.  Don't wait until you want something from them.

4. Improve your weak spots: Take your top five weaknesses and see how you can improve in those areas.  Analyze those areas in a month and see how you've improved.

5. Explore new markets: Whether you are looking at a new demographic or maybe even a new location, branch out and see what's out there.  It might be scary, but who knows what's possible?
IN THIS ISSUE
Insight Launches West Coast Office
Client Spotlight
Improve Your Business on a Shoestring Budget
LOCAL CHAPTERS:

Emerald Coast Advertising Federation (ECAF) as well as our local Florida Public Relations Association (FPRA) are great ways to become a part of the community while learning tools of the trade.  Check out their Web sites to view upcoming programs.
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Newsletter Editor
Megan Prawdzik
Insight  Marketing evolved in early 2008 from the well established PR Girl, Inc. firm opened by agency principal Sabrina McLaughlin, APR in the spring of 2005. Today, Insight has clients in industries that include non profits, small businesses, governmental agencies, educational institutions and large corporations. 

As an award winning agency we have taken home top prize in some of the most competitive arenas in our industry for our campaigns and landed our clients on the pages of the largest newspapers in the country with our public relations. The bottom line... we talk the talk and walk the walk.

With offices in Northwest Florida and Arizona, Insight is becoming one of the area's most reputable and successful agencies.

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