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Don't Be Your Own Worst Enemy
written by Sabrina McLaughlin, APR
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As an avid reader of our local newspapers I have been shocked and a little appalled as of late by the number of times I have seen "could not be reached for comment" or "didn't return our calls" in reference to marketing or public relations professionals communicating with journalists. I guess, at the very least, I was thinking that perhaps someone responsible for an organization's public relations should be accessible to the media.
To read Sabrina's complete article on how to prevent becoming your own worst enemy when it comes to dealing with the media, click here.
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Client Spotlight:
The University of West Florida
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Insight is proud to announce the completion of a rather intense focus group research project for the University of West Florida during the past few months.
The university wanted to know how local high
school students perceive UWF. Additionally, these focus groups were to determine how potential students would like to be communicated with in terms of university recruiting material. The focus groups conducted by Insight helped to aid in the most extensive recruiting campaign the
university has ever taken on.
"This
project efficiently gave the university necessary insight to launch an
effective recruiting campaign," says Susan Shaw, Associate Director of
Marketing Communications for UWF. "We feel so privileged to have worked with such
an outstanding firm in order to accomplish our goals," Shaw added.
Be on the look out for a new recruiting campaign from UWF in the very near future! Go Argos!
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