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Today's Red Pepper Book News
New Releases in Business and Management
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Quick links to our new books
The Intuitive Mind
How to Get Your Customers Swearing by You, Not at You
What's Responsible for Business Success or Failure?...
Why Healthcare Matters
The Great Depression
Analyzing Banking Risk
Customer Knowledge Management
Knowledge Ecology in Global Business
Nursing and Clinical Informatics
Progressive Methods in Data Warehousing and Business Intelligence
Social and Political Implications of Data Mining
Virtual Team Leadership and Collaborative Engineering Advancements
Quality Leadership Skills
The Competitive Mind
Creativity Unlimited
The Enlightened Leader
The Impossible Advantage
The Innovation Manual
Reflections on Character and Leadership
International Management
The Handbook of Technology and Innovation Management
Emotional Capitalists
The Fractal Organization
Beating Low-Cost Competition
Marketing Planning by Design
Handbook of International Human Resource Management
Inside the Customer Universe
The Stakeholder Balance Sheet
Strategic Management of Health Care Organizations
Managing Customers Profitably
Value-based Marketing...
Quick Links
Welcome to this month's highlights in Business and Management! 
 
This month we've gathered an extensive variety of business and management titles for you covering everything from leadership to corporate culture, and customer care to creativity.
 
The role of leadership in the success of a business cannot be overestimated, and we've got a range of titles to help you improve your leadership skills. Quality Leadership Skills is a practical manual that addresses today's need for quality performance and gives techniques for handling a wide array of employee problems, and Reflections on Character and Leadership offers a look at entrepreneurship, the pathology of leadership, and the personality of the leader. Also on this topic, don't miss The Enlightened Leader, Emotional Capitalists and What's Responsible for Business Success or Failure?
 
If customer care is your interest, you should refer to Customer Knowledge Management, Inside the Customer Universe, Managing Customers Profitably and How to Get Your Customers Swearing by You, Not at You which can give you key insights into obtaining new customers and keeping your current customers happy.
 
If you work in the medical or healthcare field, we have some titles that might be of particular interest to you. Why Healthcare Matters is a practical guide to help influential business executives and leaders address health care, and Strategic Management of Health Care Organizations addresses issue assessment in health care environment.  Nursing and Clinical Informatics gives a general overview of the current state of nursing informatics.
 
And for those of you who feel despondent about the current economic downturn, The Great Depression provides an overview of the 1929 depression. Although there have been many economic downturns in modern economic history, so far they can't compare to the years of the Great Depression.
 
These are just a few of the titles on offer, so be sure to go through the list carefully as you'll definitely find something to benefit you and your business and enrich your management knowledge.
 
Enjoy browsing!
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The Intuitive Mind
The Intuitive Mind: Profiting from the Power of Your Sixth Sense
Author: Eugene Sadler-Smith
 
We've all experienced intuition, sometimes referred to as the 'gut feeling' or 'hunch'. This is the sixth sense sensation of 'knowing without knowing'. The Intuitive Mind will enable readers to understand and interpret their intuitive judgements in informed and intelligent ways. Eugene Sadler Smith explains that by understanding our intuitions we can manage them and maximise their potential.
 
ISBN-13: 9780470721438 | FORMAT: HARDBACK | DATE: OCT 2009 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: FORTHCOMING | RED PEPPER PRICE: R295.16 (incl.)
 
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How to Get Your Customers Swearing by You, Not at You
How to Get Your Customers Swearing by You, Not at You: Telephone Doctor's Guide to Customer Service Training
Author(s): Nancy Friedman 
 
Faced with the challenge of developing effective customer service training? Not sure where to start? Whether you are a novice at the customer service game or an experienced facilitator, this book will make the development process fun and a whole lot easier. "How to Get Customers Swearing by You, Not at You" is an invaluable source of customer service material, tips and ideas all geared toward keeping the customers you worked so hard to get. "How to Get Customers Swearing by You, Not at You" covers a lot of ground. But it is all common sense and will empower you to create your own customer service training program and make it as basic or elaborate as you wish.
 
ISBN-13: 9781599961514 | FORMAT: PAPERBACK | DATE: DEC 2008 | PUBLISHER: HRD PRESS INC, US | COUNTRY OF PUBLICATION: UNITED STATES | DELIVERY TIME: 3-5 WEEKS | RED PEPPER PRICE: R293.28 (incl.)
 
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What's Responsible for Business Success or Failure?
What's Responsible for Business Success or Failure? It's the Organization's Culture
Author: Bruce A. McCormick
 
What is it about organisations that cause many of the people who work for them to wish they worked somewhere else? This book helps you better understand your culture, change the aspects of it that are not productive and protect those that are. 
 
ISBN-13: 9781599961491 | FORMAT: PAPERBACK | DATE: MAY 2009 | PUBLISHER: HRD PRESS INC, US | COUNTRY OF PUBLICATION: UNITED STATES | AVAILABILITY:  IN PRINT | RED PEPPER PRICE: R226.54 (incl.)
 
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Why Healthcare Matters
Why Healthcare Matters: How Business Leaders Can Drive Transformational Change
Author: Frank Hone
 
"Why Healthcare Matters" is a practical guide to help influential business executives and leaders address a major crisis of our time - health care. It takes a big picture look at what's wrong with health care in the US and offers a set of practical, market-based strategies and solutions. This book presents a seven-step plan of action to drive substantial change in health care in your company. 
  
ISBN-13: 9781599961538 | FORMAT: PAPERBACK | DATE: DEC 2008 | PUBLISHER: HRD PRESS INC, US | COUNTRY OF PUBLICATION: UNITED STATES | AVAILABILITY:  IN PRINT | RED PEPPER PRICE: R481.28 (incl.)
 
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The Great Depression
The Great Depression
Author: Lionel Robbins

This book examines the nature and the causes of the 1929 depression, tracing its background and the broad conditions from which the depression emerged. As an influence on economic activity, Robbins sees World War I, and the political changes that followed it, as a series of shifts in the fundamental conditions of demand and supply, to which economic activity had to adapt. There have been many economic downturns in modern economic history, but never anything to compare with the years of the Great Depression. Few books have conveyed that period with greater clarity and precision than this masterpiece by Lionel Robbins. Murray Weidenbaum's masterful new introduction adds to its contemporary value.
 
ISBN-13: 9781412810081 | FORMAT: PAPERBACK | DATE: MAY 2009 | PUBLISHER: TRANSACTION PUBLISHERS | COUNTRY OF PUBLICATION: UNITED STATES | AVAILABILITY:  IN PRINT | RED PEPPER PRICE: R390.10 (incl.)
 
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Analyzing Banking Risk
Analyzing Banking Risk: A Framework for Assessing Corporate Governance and Risk Management
Authors: Hennie Van Greuning & Sonja Brajovic Bratanovic
 
'Analyzing Banking Risk' provides a comprehensive overview of topics dealing with the assessment, analysis, and management of financial risks in banking.
 
ISBN-13: 9780821377284 | FORMAT: PAPERBACK | DATE: MAY 2009 | PUBLISHER: WORLD BANK PUBLICATIONS | COUNTRY OF PUBLICATION: UNITED STATES | AVAILABILITY:  IN PRINT | RED PEPPER PRICE: R583.74 (incl.)
 
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Customer Knowledge Management
Customer Knowledge Management: People, Processes, and Technology
Author: Minwir Al-Shammari
 
Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. "Customer Knowledge Management: People, Processes, and Technology" introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.
 
ISBN-13: 9781605662589 | FORMAT: HARDBACK | DATE: MAR 2009 | PUBLISHER: IGI GLOBAL | COUNTRY OF PUBLICATION: UNITED STATES | DELIVERY TIME: 3-5 WEEKS | RED PEPPER PRICE: R1,644.06 (incl.)
 
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Knowledge Ecology in Global Business
Knowledge Ecology in Global Business: Managing Intellectual Capital
Author: Miltiadis D. Lytras
 
These days, companies require deep understanding of the key elements of intellectual capital that drive value in order to achieve a competitive advantage for the organization. "Knowledge Ecology in Global Business: Managing Intellectual Capital" provides fresh ideas on how intellectual capital through emerging technologies can support business performance. Through coverage of essential topics such as competitive strategy, human resource management, and organizational learning, this indispensable collection demonstrates the capacity of information technology, management, and sustainable development for the mutual understanding, prosperity, and well-being of all citizens.
 
ISBN-13: 9781605662701 | FORMAT: HARDBACK | DATE: APR 2009 | PUBLISHER: IGI GLOBAL | COUNTRY OF PUBLICATION: UNITED STATES | DELIVERY TIME: 3-5 WEEKS | RED PEPPER PRICE: R1,788.82 (incl.)
 
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Nursing and Clinical Informatics
Nursing and Clinical Informatics: Socio-Technical Approaches
Author: Bettina Staudinger
 
The field of nursing informatics is one of the fastest growing areas of medical informatics. As the industry grows, so does the need for obtaining the most recent, up-to-date research in this significant field of study. "Nursing and Clinical Informatics: Socio-Technical Approaches" gives a general overview of the current state of nursing informatics paying particular attention to its social, socio-technical, and political aspects to further research and development projects. A unique international comparative work, this book covers the core areas of nursing informatics with a technical and functional respect and portrays them in their proper context.
 
ISBN-13: 9781605662343 | FORMAT: HARDBACK | DATE: MAR 2009 | PUBLISHER: IGI GLOBAL | COUNTRY OF PUBLICATION: UNITED STATES | DELIVERY TIME: 3-5 WEEKS | RED PEPPER PRICE: R2,078.34 (incl.)
 
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Progressive Methods in Data Warehousing and Business Intelligence
Progressive Methods in Data Warehousing and Business Intelligence: Concepts and Competitive Analytics
Author: David Taniar
 
Recent technological advancements in data warehousing have been contributing to the emergence of business intelligence useful for managerial decision making. "Progressive Methods in Data Warehousing and Business Intelligence: Concepts and Competitive Analytics" presents the latest trends, studies, and developments in business intelligence and data warehousing contributed by experts from around the globe. Consisting of four main sections, this book covers crucial topics within the field such as OLAP and patterns, spatio-temporal data warehousing, and benchmarking of the subject.
 
ISBN-13: 9781605662329 | FORMAT: HARDBACK | DATE: FEB 2009 | PUBLISHER: IGI GLOBAL | COUNTRY OF PUBLICATION: UNITED STATES | DELIVERY TIME: 3-5 WEEKS | RED PEPPER PRICE: R1,788.82 (incl.)
 
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Social and Political Implications of Data Mining
Social and Political Implications of Data Mining: Knowledge Management in E-Government
Author: Hakikur Rahman
 
In recent years, data mining has become a powerful tool in assisting society with its various layers and individual elements useful in obtaining intelligent information for making knowledgeable decisions. In the realm of knowledge discovery, data mining is becoming one of the most popular topics in information technology. "Social and Political Implications of Data Mining: Knowledge Management in E-Government" focuses on the data mining and knowledge management implications that lie within online government. This significant reference book contains cases on improvement of governance system, enhancement of security techniques, upgrade of social service sectors, and foremost empowerment of citizens and societies - a valuable added asset to academicians, researchers, and practitioners.
  
ISBN-13: 9781605662305 | FORMAT: HARDBACK | DATE: MAR 2009 | PUBLISHER: IGI GLOBAL | COUNTRY OF PUBLICATION: UNITED STATES | DELIVERY TIME: 3-5 WEEKS | RED PEPPER PRICE: R1,788.82 (incl.)
 
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Virtual Team Leadership and Collaborative Engineering Advancements
Virtual Team Leadership and Collaborative Engineering Advancements: Contemporary Issues and Implications
Author: Ned Kock
 
Virtual team leadership and collaborative engineering bring teams, product engineering, and processes into the 21st century through the use of e-collaboration technologies. These powerful tools accomplish work efficiently and effectively, whether communication takes place only through e-collaboration technologies or in combination with face-to-face interaction. "Virtual Team Leadership and Collaborative Engineering Advancements: Contemporary Issues and Implications" addresses a range of e-collaboration topics, with emphasis on two particularly challenging ones: virtual team leadership and collaborative engineering. With contributing authors among the most accomplished e-collaboration, virtual team leadership, and collaborative engineering researchers in the world today, this book presents a blend of conceptual, theoretical, and applied chapters creating a publication that will serve both academics and practitioners.
 
ISBN-13: 9781605661100 | FORMAT: HARDBACK | DATE: MAR 2009 | PUBLISHER: IGI GLOBAL | COUNTRY OF PUBLICATION: UNITED STATES | DELIVERY TIME: 3-5 WEEKS | RED PEPPER PRICE: R1,933.58 (incl.)
 
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Quality Leadership Skills
Quality Leadership Skills: Standards of Leadership Behavior
Author: Richard W. Leatherman
 
Would you like to really know how to empower employees to take greater charge over their careers? To teach employees how to take more responsibility for their performance appraisals? To delegate work to employees? You'll get clear direction in "Quality Leadership" - a practical manual that addresses today's need for quality performance and gives techniques for handling a wide array of employee problems. This how-to-do-it resource for new and future leaders explains basic leadership tasks in a simple, step-by-step manner. It is full of practical advice - not theories - and outlines clear standards of performance. Even if you have been trained - and retrained - in leadership principles, you'll pick up fresh, new techniques here. You'll gain down-to-earth, clear directions for how to: delegate, solve problems, make decisions, plan, develop objectives with employees, conduct effective performance appraisals, manage time, conduct meetings, interview and select employees, develop employees, manage organizational transitions and lead others. The many detailed worksheets included will help you apply on the job what you learn.
 
ISBN-13: 9781599961316 | FORMAT: PAPERBACK | DATE: NOV 2008 | PUBLISHER: HRD PRESS | COUNTRY OF PUBLICATION: UNITED STATES | DELIVERY TIME: 3-5 WEEKS | RED PEPPER PRICE: R438.04 (incl.)
 
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The Competitive Mind
The Competitve Mind
Author: Andrew Crouch
 
The Competitive Mind discusses competition between businesses. Taking a fresh approach, this work focuses on the idea that maintaining a business over a period of time depends to an important degree on being able to compete successfully with others operating their businesses in the same commercial arena.
 
ISBN-13: 9781405185622 | FORMAT: HARDBACK | DATE: SEP 2008 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R408.90 (incl.)
 
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Creativity Unlimited
Creativity Unlimited
Author: Micael Dahlen
 
Creativity is not about taking chances, it is about ascertaining success. This work aims to help you learn that creativity is not about being crazy, and that creative breakthroughs are not exceptions to the rule.
 
ISBN-13: 9780470770849 | FORMAT: HARDBACK | DATE: OCT 2008 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE:  R338.40 (incl.)
 
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The Enlightened Leader
The Enlightened Leader
Authors: Peter Ten Hoopen & Fons Trompenaars
 
The stark cases of 'endarkened' leadership force us to think of fundamental change. The search is on for a type of leadership that incorporates not just material values, but human values as well. This title introduces 'The Chakras of Leadership', a model of leadership that differentiates seven levels of human energy use.
 
ISBN-13: 9780470713969 | FORMAT: HARDBACK | DATE: JAN 2009 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE:  R338.40 (incl.)
 
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The Impossible Advantage
The Impossible Advantage
Authors: Wolfram Wördemann, Andreas Buchholz & Ned Wiley
 
Reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. This book illustrates that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules - instead of just following them.
 
ISBN-13: 9780470717127 | FORMAT: HARDBACK | DATE: JAN 2009 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE:  R338.40 (incl.)
 
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The Innovation Manual
The Innovation Manual
Author: David Midgley
 
Offers a solution to the problems faced by those at the forefront of innovation. This manual takes readers through the seven topics that have the highest impact on the success of value innovation, be it innovation a new product, a new service or a new business model.
 
ISBN-13: 9780470724538 | FORMAT: HARDBACK | DATE: FEB 2009 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE:  R408.90 (incl.)
 
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Reflections on Character and Leadership
Reflections on Character and Leadership
Author: Manfred Kets de Vries
 
Offers a look at entrepreneurship, the pathology of leadership, and the personality of the leader. This book highlights the basic principles of the clinical paradigm - the process of putting organizations and the individuals who lead them on the psychoanalyst's couch. It includes studies of personality archetypes.
 
ISBN-13: 9780470742426 | FORMAT: HARDBACK | DATE: APR 2009 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R338.40 (incl.)
 
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International Management 
International Management
Authors: Richard Mead & Tim. G Andrews
 
A comprehensive introduction to global cross-cultural management. It includes student exercises, assignments, exam questions, and fresh material on the Middle East. It provides guide to key management theories, linked to practical examples from the US, Europe and Asia.
 
ISBN-13: 9781405173995 | FORMAT: PAPERBACK | DATE: APR 2009 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R551.78 (incl.)
 
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The Handbook of Technology and Innovation Management
The Handbook of Technology and Innovation Management
Author: Scott Shane
 
Presents the thinking in the field of technology and innovation management, with an overview of the key developments in the field. This book provides an introductory essay that establishes the theoretical framework for studying technology and innovation management. It is suitable for academics as well as a text for graduate courses.
 
ISBN-13: 9781405127912 | FORMAT: HARDBACK | DATE: OCT 2008 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R1,122.36 (incl.)
 
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Emotional Capitalists
Emotional Capitalists
Author: Martyn Newman
 
This book you how to build emotional capital in your organisation and turn emotional intelligence in to value. This book distils the elements of effective leadership and provides practical explanations and strategies for seeing immediate results.
 
ISBN-13: 9780470694213 | FORMAT: PAPERBACK | DATE: AUG 2008 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R266.96 (incl.)
 
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The Fractal Organization
The Fractal Organization
Author: Patrick Hoverstadt
 
Many organizations fail at the mercy of their own ignorance. This title describes the practical implications of a well tested systemic approach to building organizations that are capable of surviving and flourishing in turbulent times.
 
ISBN-13: 9780470060568 | FORMAT: PAPERBACK | DATE: OCT 2008 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R408.90 (incl.)
 
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Beating Low-Cost Competition
Beating Low Cost Competition
Author: Adrian Ryans
 
Offers an approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. This book provides examples of how different companies in different industries have responded to low cost competitors.
 
ISBN-13: 9780470742976 | FORMAT: HARDBACK | DATE: JAN 2009 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R338.40 (incl.)
 
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Marketing Planning by Design
Marketing Planning by Design
Author: Ralf Strauss
 
Highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. This book includes check lists that allow readers to readily create their own 'plans for a marketing planning'.
 
ISBN-13: 9780470721674 | FORMAT: HARDBACK | DATE: DEC 2008 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R551.78 (incl.)
 
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Handbook of International Human Resource Management
Handbook of International Human Resource Management
Author: Paul Sparrow
 
Brings together research on 'issues-driven' concerns that the field of international human resource management has to face, absorb, interpret then reanalyze through international lenses. This book discusses contemporary issues such as reverse knowledge flows, skill supply strategies, employer branding, e-enablement, and outsourcing.
 
ISBN-13: 9781405167406 | FORMAT: HARDBACK | DATE: MAY 2009 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R1,122.36 (incl.)
 
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Inside the Customer Universe
Inside the Customer Universe
Authors: Henrik Anderson & Thomas Ritter
 
Reveals how an organization can become ahead of the game by focusing at its strategy on predicting customer needs rather than following them. This book contains easy to implement tools, models and strategies that provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sustainable business growth.
 
ISBN-13: 9780470694244 | FORMAT: HARDBACK | DATE: JUN 2008 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R408.90 (incl.)
 
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The Stakeholder Balance Sheet
The Stakeholder Balance Sheet
Authors: Farrokh Suntook & John A. Murphy
 
Gives a tool, the Stakeholder Balance Sheet, that enables stakeholder within an organization to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and various key stakeholders operating within them.
 
ISBN-13: 9780470712160 | FORMAT: HARDBACK | DATE: OCT 2008 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R408.90 (incl.)
 
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Strategic Management of Health Care Organizations
Strategic Management of Health Care Organizations
Authors: Linda E. Swayne, Jack Duncan & Peter M. Ginter
 
Addresses issue assessment in health care environment, service area competitor analysis, internal organizational analysis, development of directional strategies, strategy formulation, and strategy implementation. This book describes the fundamentals of strategy analysis and the underlying sources of long-term success.
 
ISBN-13: 9781405179188 | FORMAT: HARDBACK | DATE: JAN 2009 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R694.66 (incl.)
 
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Managing Customers Profitably
Managing Customers Profitably
Author: Lynette Ryals
 
Combines various approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.
 
ISBN-13: 9780470060636 | FORMAT: HARDBACK | DATE: NOV 2008 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R480.34 (incl.)
 
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Value-based Marketing
Value-based Marketing
Author: Peter Doyle
 
Presents a practical introduction to shareholder value analysis for the marketing professional. This book offers them the tools to develop the marketing strategies that create the value for business. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.
 
ISBN-13: 9780470773147 | FORMAT: HARDBACK | DATE: OCT 2008 | PUBLISHER: JOHN WILEY & SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R551.78 (incl.)
 
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We hope that you had fun going through our new titles and that you found something of interest!
 
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Please note that the price and availability of books advertised in this mailer were correct at the time that this newsletter was sent out, but that this information is subject to change based on publisher's availability and fluctuations in the rate of exhange.
 
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