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Welcome to this month's highlights in Business and Management!
In these uncertain economic times, we can surely all benefit from a little extra business and management knowledge. Here are the latest highlights on the topic, a diverse mix of books that deal with topics such as branding, team management, leadership, ethics, customer relationships and marketing.
As the world becomes smaller due to the rise of electronic communication and virtual offices, books such as Where In The World Is My Team? shed light on the phenomenon of the global team. Follow the life of fictional Will Williams as he gives advice and provides amusing anecdotes on the challenges of a global, virtual workplace. Also examining digital communications, Throwing Sheep in the Boardroom is the first book written for a wide audience about the Web 2.0 social networking revolution, and provides advice for senior managers on how to understand and utilise this phenomenon.
If you need to know more about branding, we have Connective Branding, Brand Enigma and Branding Only Works on Cattle, or if your interest is marketing and customer relationships refer to Managing Customers Profitably or Marketing Planning by Design. For tips on changing your behavioural patterns for increased success, check out Performance: The Secrets of Successful Behaviour.
Creating Market Insight explains how to identify the best approach for understanding market insight and applying this knowledge, and High Reliability Management deals with anticipation and resilience in an organization, and the ability to plan for, absorb, and rebound from shocks; useful information in today's uncertain climate.
For an unusual look at leadership, refer to The Enlightened Leader, which examines leadership that incorporates not just material values, but human values as well. This model of leadership differentiates seven levels of human energy use, and is inspired by Yoga philosophy.
And of course, anyone in a position of leadership will, at some stage, be faced with the delicate balance of professional ethics. Elements of Ethics explore seventy-five of the most important truths for leaders in all fields.
And while you're learning more about business practice, why not get an international perspective? Don't miss the fascinating Who's Who in Italy and Who's Who in Russia, which provide in-depth information on the business people, economics and companies in these countries.
Last but not least, we also have the latest titles by marketing guru Joe Vitale. Ever wanted to learn how to make a lot of money on the Internet? Your Internet Cash Machine teaches you how, explaining the entire process of building a successful Internet business. Inspired Marketing is essential reading for salespeople and marketers, and The Attractor Factor promises to teach techniques for attracting lifelong, wealth and success.
Enjoy browsing! | |
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| Where In The World Is My Team? |
 Where In The World Is My Team? Making a Success of Your Virtual Global Workplace
Author: Terence Brake
As the economy becomes increasingly global, businesses need employees who can work in teams that cross borders and transcend physical spaces. In Where in the World Is My Team, fictional character Will Williams shares entertaining anecdotes and practical advice to accustom readers to the challenges of a global, virtual workplace. This easy-to-follow guide, ideal for managers and those interested in succeeding in a global economy, introduces new technologies but focuses especially on the six Key Performance Zones for global team collaboration with briefing report summaries to emphasize key points.
ISBN-13: 9780470714294 | FORMAT: HARDBACK | DATE: NOV 2008 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R415.00 (incl.)
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| Connective Branding |
 Connective Branding: Building Brand Equity in a Demanding World
Authors: Claudia Fisher-Buttinger and Christine Vallaster
Connective Branding is built on brand engagement and brand alignment as the two key drivers of brand equality. In Connective Branding readers will discover how to fulfil the brand promise by living the brand and radiating its core principles.
ISBN-13: 9780470512401 | FORMAT: HARDBACK | DATE: NOV 2008 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R712.00 (incl.)
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| Brand Enigma |
 Brand Enigma: Decoding the Secrets of Your Brand
Authors: David Harvey and Duncan Bruce
Brand Enigma revolutionises the way companies think about brands and their businesses by showing how an experiential approach to deconstructing and rebuilding brands based on the Brand Dream Model, unlocks undiscovered business value.
ISBN-13: 9780470779606 | FORMAT: HARDBACK | DATE: OCT 2008 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R716.00 (incl.)
Click here to order now |
| Managing Customers Profitably |
 Managing Customers Profitably
Author: Lynette Ryals
A unique approach to the measurement, valuation and management of customer relationships. Professor Lynette Ryals (Cranfield Business School) discusses how to measure the risk and returns in the relationship.
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.
ISBN-13: 9780470060636 | FORMAT: HARDBACK | DATE: OCT 2008 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R712.00 (incl.)
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| Marketing Planning by Design |
 Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy
Author: Ralf Strauss
Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book provides a concrete, 7-step actionable plan for successful marketing planning, and is a must have reference work on any marketer's desk.
ISBN-13: 9780470721674 | FORMAT: HARDBACK | DATE: DEC 2008 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R844.00 (incl.)
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| Performance |
 Performance: The Secrets of Successful Behaviour
Author: Robin Stuart-Kotze
How do you improve performance? It's all about behaviour. The behaviours that accelerate, sustain or block better performance. Performance expert Robin Stuart-Kotze reveals the secrets of behavioural change that have helped successful people, teams and managers around the world to get ahead, and stay ahead.
ISBN-13: 9780273721864 | FORMAT: PAPERBACK | DATE: OCT 2008 | PUBLISHER: PEARSON EDUCATION LIMITED | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R528.00 (incl.)
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| Elements of Ethics |
 Elements of Ethics: For Professionals
Authors: W. Brad Johnson and Charles R. Ridley
Patterned after Strunk and White's classic "The Elements of Style," this handy guide pulls the existing research on the delicate balance of professional ethics into one concise source. Johnson and Ridley explore seventy-five of the most important and pithy truths for supervisors in all fields, including questions of integrity, loyalty, justice, respect, and delivering one's best in the business environment. Succinct and comprehensive, with examples and takeaway advice, this is a must-have for any professional or business leader striving to create an ethical workplace.
ISBN-13: 9780230603912 | FORMAT: HARDBACK | DATE: SEP 2008 | PUBLISHER: PALGRAVE MACMILLAN | COUNTRY OF PUBLICATION: UNITED STATES | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R294.00 (incl.)
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| Throwing Sheep in the Boardroom |
 Throwing Sheep in the Boardroom: How Social Media are Transforming Your Life, Your Work and Your World
Authors: M. Fraser and Soumitra Dutta
Throwing Sheep in the Boardroom is the first book written for a wide audience about the powerful trend that is reshaping your life: the Web 2.0 social networking revolution. Matthew Fraser and Soumitra Dutta examine the powerful forces behind the social 'e'-revolution, detailing often absurd and powerful reactions to it as well making predictions about its long-term consequences. Throwing Sheep in the Boardroom makes the case that senior managers must understand the dynamics of the Web 2.0 revolution before it's too late - before it will be sweeping through their corridors and into their boardrooms.
ISBN-13: 9780470740149 | FORMAT: HARDBACK | DATE: NOV 2008 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: IN PRINT | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R450.00 (incl.)
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| Creating Market Insight |
 Creating Market Insight: How firms create value from market understanding
Authors: Dr. Brian Smith, Dr. Paul Raspin
The book leads the reader through existing methods of information gathering employed by firms so that they have a full understanding of what market insight is, why it matters and how to create it. Market Insight enables the reader to identify the best approach for their own situation, and shows how that knowledge can be applied in order to gain the insight required to drive the strategy of a firm.
ISBN-13: 9780470986530 | FORMAT: HARDBACK | DATE: APR 2008 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R712.00 (incl.)
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| Branding Only Works on Cattle |
 Branding Only Works on Cattle: The New Way to Get Known (and Drive Your Competitors Crazy)
Author: Jonathan Salem Baskin Most people don't know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little - if anything - to do with consumer behaviour. For example: Dinosaur-headed execs in Microsoft ads didn't help sell software; Citibank's artsy live richly billboards didn't prompt a single new account; and, United Airlines' animated TV commercials didn't fill more seats on airplanes. In Branding Only Works on Cattle , branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more difficult to convince, and even harder to retain. They make decisions based on experience - so what matters isn't how creative, cool, or memorable the advertising is, but how companies can affect consumer behaviour. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential guide to understanding and thriving on this new branding dynamic. ISBN-13: 9780470742570 | FORMAT: HARDBACK | DATE: SEP 2008 | PUBLISHER: JOHN WILEY AND SONS| COUNTRY OF PUBLICATION: UNITED STATES | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R417.00 (incl.) Click here to order now |
| The Enlightened Leader |
 The Enlightened Leader: An Introduction to the Chakras of Leadership
Authors: Peter Ten Hoopen, Fons Trompenaars
The stark cases of 'endarkened' leadership that we have seen in recent years force us to think of fundamental change. But these are merely the alarm bells. It is time now to pay attention to the causes, the underlying assumptions that have for so long remained unquestioned - and to a working alternative. The search is on for a type of leadership that incorporates not just material values, but human values as well. A type of leadership that goes beyond exploitation and personal greed, and that we may justly call 'enlightened'. What would this leadership look like? How is it cultivated - in yourself and in others? And how do you make it work? In The Enlightened Leader corporate culture consultants Peter ten Hoopen and Fons Trompenaaars - whose work for global organisations gives them unique insights into leadership across all cultures - take the scalpel to some deeply engrained, but disreputable management theory. They show the way to healing, with ambition, passion and creativity. To promote the needed awareness, the authors introduce 'The Chakras of Leadership', a model of leadership that differentiates seven levels of human energy use. Inspired by Yoga philosophy, it serves a prism that makes us look at leadership from seven distinct perspectives.
ISBN-13: 9780470713969 | FORMAT: HARDBACK | DATE: OCT 2008 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R484.00 (incl.)
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| High Reliability Management |
 High Reliability Management: Operating on the Edge
Author: Emery Roe
Reliability has become a watchword in the business community. It refers to anticipation and resilience organisations' ability to plan for, absorb, and rebound from shocks. This book addresses the severe limits of formal design and technology relative to operational skills, experience, and knowledge.
ISBN-13: 9780804759465 | FORMAT: HARDBACK | DATE: AUG 2008 | PUBLISHER: STANFORD UNIVERSITY PRESS | COUNTRY OF PUBLICATION: UNITED STATES | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R576.00
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| Who's Who in Italy |
 Who's Who in Italy
Author: Giancarlo Colombo This publication is composed of 3,000 pages and is divided into three volumes. The first and second contain more than 6,300 biographical profiles of those Italians who best represent their field of activity: in each single case, all stages of the person's career are analysed during an encounter with the personage him/herself. The biographical profile is divided as follows to make for easy reading: surname, name, general definition of activity, place and date of birth, business and home address, education, career, publications, awards, memberships, recreation. The third volume contains 4,500 profiles of banks, institutions, financial structures, and companies operating in all business lines. The profiles highlight the leading edge and competitiveness of the products, as well as the winning strategies, objectives, technologies, research, international reach and corporate philosophy. Information is vouched for as coming straight from the source. ISBN-13: 9788885246645 | FORMAT: HARDBACK | DATE: JUL 2008 | PUBLISHER: WHO'S WHO SUTTER'S INTERNATIONL RED SERIES | COUNTRY OF PUBLICATION: ITALY | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R4617.00 (incl.) Click here to order now |
| Who's Who in Russia |
 Who's Who in Russia
Author: Giancarlo Colombo
Now in its eighth edition and freshly updated, "Who's Who in Russia" has become an indispensable instrument for all those who need instantly available yet always reliable information, gathered and verified at the source. This title of over 1,500 pages was published after 5,000 meetings with pre-eminent Russians, and is compiled as follows: Part 1 - Biographies: 2,900 profiles of the most representative people in Economics, Politics, Finance, Science and Research; and Part 2 - Companies and Institutions: 2,200 profiles of mainstream companies whose performance has been verified and the details collated after meetings with the top management. There is an overview of Russia's political, cultural, economic, social and scientific life, plus a comprehensive account of the Republics, Krais, Oblasts, Autonomous Areas and the Commonwealth of Independent States (CIS).
ISBN-13: 9785990024960 | FORMAT: HARDBACK | DATE: JUL 2008 | PUBLISHER: WHO'S WHO SUTTER'S INTERNATIONL RED SERIES | COUNTRY OF PUBLICATION: ITALY | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R3440.00 (incl.)
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| Your Internet Cash Machine |
 Your Internet Cash Machine: The Insiders' Guide to Making Big Money, Fast!
Authors: Joe Vitale and Jillian Coleman Wheeler
Your Internet Cash Machine: The Insides' Guide to Making Big Money, Fast!" provides insight into the entire process of building a successful Internet business. It begins by inviting the reader to focus on his or her interests and desires, and discusses possible business models. It walks the reader through selecting a niche, building the site and getting it online. The reader learns how to create his own products, and how to market and attract traffic. Cutting edge technology is presented in a simple, easy-to-understand way, and the important legal issues are discussed. The final chapter provides advice on practical business planning for growth over time. In every chapter, a Guest Expert article is included, and every chapter ends by referring the reader to a dedicated website filled with more information.
ISBN-13: 9780470129449 | FORMAT: HARDBACK | DATE: JAN 2008 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED STATES | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R384.00 (incl.)
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| Inspired Marketing |
 Inspired Marketing: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart
Author: Joe Vitale, Craig Perrine
For anyone who sells anything, this guide reveals various ways to sell without resorting to hype, scare tactics, or manipulation using a step-by-step model that anyone can apply. It is suitable for salespersons and marketers.
ISBN-13: 9780470183649 | FORMAT: HARDBACK | DATE: APR 2008 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED STATES | AVAILABILITY: IN PRINT | RED PEPPER PRICE: R384.00 (incl.)
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| The Attractor Factor |
 The Attractor Factor, 2nd Edition: 5 Easy Steps for Creating Wealth (or Anything Else) From the Inside Out
Author: Joe Vitale
Discover the secret to lifelong wealth and happiness! Now in an expanded paperback second edition that includes an Attractor Factor IQ test, exercises for putting lessons into practice, new stories, and more, Dr. Joe Vitale presents his even more powerful and effective five-step plan for attracting wealth, happiness, and success to your life.
ISBN-13: 9780470286425 | FORMAT: PAPERBACK | DATE: OCT 2008 | PUBLISHER: JOHN WILEY AND SONS | COUNTRY OF PUBLICATION: UNITED KINGDOM | AVAILABILITY: IN PRINT | DELIVERY TIME: 3-4 WEEKS | RED PEPPER PRICE: R402.00 (incl.)
Click here to order now | |
This Month's Red Pepper Book News - New Releases in Business and Managment 
