newsletter header wide
HoofPrints Newsletter
July 24, 2012
Rob shoeing Rocky
ABOUT THE COMPANY AND THIS NEWSLETTER
Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way we became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.

Hammering out a greeting card
If you missed the HALF PRICE Sale on Holiday Cards
You've got another chance to pick some up at this great price!

We have several designs that are down to just a small amount of inventory. Without getting into tedious warehouse space logistics... we need to clear these out in order to make room on the shelves for new designs. So we've moved about a dozen to the HALF PRICE page here. Shown above is "Hammering Out A Christmas Greeting" - photograph by Laura Cotterman - a farrier's wife. Laura waited until her husband was out of town - so she could use his anvil and tools as props! The result is this lovely card with cookies and mil waiting for Santa on the anvil.

Supplies are limited on all these sale cards. When ordering MAKE SURE you note the options for inside wording. Many of these are ONLY available with the Thank You For Your Business phrase. See them all here.

Horseshoe wreath
Bad News about the Horseshoe Wreath... we've learned the hard way to check (and double check) availability on products BEFORE we put them in our catalog. My assistant Candy spends a great deal of the summer doing just this while I work on the catalog layout. Calling all our vendors - verifying inventory, pricing, etc. so we don't have any surprises in the fall.

Here's some bad news I sure wish I didn't have to share. The Horseshoe Wreath was discontinued and we can't get any more.

This wreath was one of my favorite products for a variety of reasons. I know the drill - any time my husband and I were out somewhere and saw some clever, spiffy number made from horseshoes - he would quickly calculate the miniscule cost of the raw materials in his math-oriented brain. Then he'd give me a quick synopsis of just how EASY it would be to make said spiffy object himself, then he would have some sort of minor outburst at the exorbitant asking price of the object of admiration.

He would then proclaim that he'd make me an even better version, and proceed to add it to his very long list of things he needed to do. Bless his heart - after 20+ years of marriage, his list is still very long. Just to clarify - I do have a wonderful collection of awesome things he has surprised me with over the years - but his "list" seems to get longer as time goes by - with things like home maintenance and vehicle repair getting top priority over the creative projects.

This horseshoe wreath is a pretty darn good copy of the real thing. You can order it, we will ship it, and you will have it hanging on your wall - YEARS  before it makes it to the top of the list. But don't wait - we've only got a few left and will NOT be getting more. To order click here.

Horse Boy Book Cover
Revisiting a favorite book: THE HORSE BOY - A father's quest to heal his son ended up making one heck of an interesting book, and later, documentary film.

Here's what the publisher says:
When his son Rowan was diagnosed with autism, Rupert Isaacson was devastated, afraid he might never be able to communicate with his child. But when Isaacson, a lifelong horseman, rode their neighbor's horse with Rowan, Rowan improved immeasurably. He was struck with a crazy idea: why not take Rowan to Mongolia, the one place in the world where horses and shamanic healing intersected? THE HORSE BOY is the dramatic and heartwarming story of that impossible adventure. In Mongolia, the family found undreamed of landscapes and people, unbearable setbacks, and advances beyond their wildest dreams. This is a deeply moving, truly one-of-a-kind story--of a family willing to go to the ends of the earth to help their son, and of a boy learning to connect with the world for the first time.

Note from Gina - Here's what I wrote a couple years ago after I read the book: "This one will leave you laughing and crying at the same time. Your heart will ache as you read the accounts of this young couple trying to deal with their autistic son - as he gets older, larger and less controllable. (I won't tell you what "CODE BROWN" stands for - you'll have to read to find out - but you can imagine...) And the author's insightful reflection on his wacky scheme to heal his son's autism via Mongolian Shamans will inspire you - that there is nothing that can't be accomplished if one is willing to take risks - and have a sense of humor along the way. To read a good synopsis about shamans and what they do, go here."


What I didn't have the nerve to mention then was some of the grittier events in the book that emphasize just how serious Rowan's parents were about this endeavor, and what a challenge it was for them along the way. The book was written by Rowan's father - author Rupert Isaacson, and subtitled "A Father's Quest to Heal His Son". But that does NOT mean that Rowan's mother did not have a very big role in the adventure. A tired mom at her wit's end, trying to juggle career and motherhood - she agreed to take the trip, even though it sounded like a far-fetched idea. Before they embarked on the journey, they met with renowned expert on autism Temple Grandin. Grandin's words to them were: "The worst thing you can do is nothing. All the experts agree on that, even if they can't agree on much else. Take your son to Mongolia if it seems to agree with him. Make your film. Add it to the archive of what we're learning. Come back and let us know what happened."  

And let us know, they did. Consider this excerpt:
"Then it was Kristin's turn to drink milk, say prayers, cast her milk as an offering to the west, crouch down for the antler thumps; both of us lined up to have vodka spat on us too.... Then a small bowl of vodka was proffered to Kristin, and Tulga (the translator) was suddenly listening intently as the shaman's assistant gabbled what was clearly a complicated set of instructions. Oddly, as he listened, I saw Tulga blush, cast a sidelong look at Kristin, blush again, and nod. Then, almost reluctantly, he turned to her and gave her the small, brimming bowl.
"Er... the shaman says that when you were pregnant, black energy entered your womb. You must take this vodka and cleanse the, um, parts where Rowan came down. The shaman says it is very important" Poor Kristin. Off she went to the river, Michel filming away. "Don't worry, I'll make sure nothing too personal ends up in frame," he said, grinning to himself. ... "And you had better Photoshop out my cellulite," I heard Kristin say as she and Michel marched out of earshot. At least her sense of humor hadn't failed her. Yet."

and this one from Rupert:
"In perfect response to the rising anxiety, I'd woken in the small hours racked with pain, not just in my lip but in my whole face... I'd never let a cold sore go this far without antiviral drugs before. Now the virus, loosed to it's full potential for the first time, was making a playground of my face. ... My whole lower lip had cracked open, all the way, in one big red sore."

So, here they are, this young couple with high hopes for helping their son, and wanting to share it with the world via film if it is a success... they pay someone to accompany them to film the journey. Kristin is ordered to clean her vagina with vodka, and Rupert ends up with an enormous sore on his lip that is impossible to conceal. These are just 2 of many, many "interesting" encounters the family experiences. They fall off horses, get kicked by horses, get sick, are whipped by shamans, and a host of other events that I am sure they did not expect. Without giving away the ending, I will say it is a good one. The film is very well done, and the questionable scenes are depicted in good taste. I recommend reading the book before watching the DVD, to get the full effect. Don't worry - it won't take long to read the book (even though it's 357 pages). Once you get started you won't be able to put it down. We previously had the book only in hard cover, it's since sold out and been replaced with a less expensive softcover version.

To order both, click here


Pink Ribbon Horse 2012
Breyer Breast Cancer Awareness Horse Update   
Last time we told you that our Large Pink Breyer Horse was sold out. We knew there was a new one in the works, and had a sample on order, but I was holding back on a decision to carry that one until I saw it in person. The picture I saw on Breyer's website looked to be a Tennessee Walking Horse. And though the horse doesn't look to be a high-stepping "big lick", the front feet looked to be a little on the long side. With the recent focus on controversy surrounding the extreme training methods used on this gentle breed, I was surprised Breyer would choose this mold.

The sample came today - first thing I did was extricate it from the package and inspect the feet. They look to be normal, flat-shod plates. A sharp-eyed newsletter subscriber (Mary) wrote to tell me that the mold was originally Bluegrass Bandit,  and it was first released in 2008. You can read more about that talented mare here. So, we will be updating our website shortly to include this new arrival.

Breyer pink stablemate While you're at it, be sure to check out this NEW little version! Breyer calls these their Stablemates. It's the same pearly translucent resin as the large version - but only about 3" tall. And you'll love the price at only $8.95. It comes in a cute little gift/display box.

To order click here

Floral Cap
Revisiting Hair control ideas for horsewomen After spending the winter with my ears covered by a headband or hat (after all these years I finally listened to my mom and covered my ears) - it's warm enough I can go without. Except every year I forget how annoying all that flyaway hair can be.
How come we never see the long-tressed women in the  action/western movies with bits of their own hair stuck in their eyes and mouth? At my house, you're in the middle of an important task - both hands engaged - and the wind picks up a big clump of hair and deposits it right over your eyes so you can't see what you're doing. Or you open your mouth to say something, and hair blows in. Grrr.
The chin-length bob that looked pretty cute after I chopped off my long pony tail (story here - click 3rd picture for details) defies containment. It's too short to pull back. Too long to tolerate unfettered. Enter the solution: the lowly baseball cap. It contains all those flyaways AND shades your eyes from the sun. If your hair's long enough for a ponytail, there's an opening above the fastener that's just the right placement to poke it through. We've got several caps designed just for women - smaller cut, lighter weight, and stylish. No Elmer Fudd bills, either. Feminine and utilitarian at the same time - while making a horsey statement.
Floral cap side view We had some folks asking about how the back of this new floral cap closed. It's got a suede strap and buckle arrangement. Shown here is our brand new floral cotton chintz cap - complete with genuine SUEDE bill. We've embroidered it with our fiery wild mare logo. To see the complete ladies cap selection click here

positive horse stuff collage
BAD NEWS about another favorite..
I Horses To Eat Carrots hooded sweatshirt... This one has been a favorite since we introduced it, in spite of the high price tag. We found out that the manufacturer has discontinued this color and we can't get any more. We searched other brands and just can't find a replacement. The reason this whole package is so pricey is that the sweatshirt is 10 ounce fabric. The embroidery is intricate, and so many stitches, that it needs a fabric of that bulk/body to carry the design smoothly. A lighter weigh fabric would be weighed down too much. It's not that hard to find super heavyweight sweatshirts - but the color selection is not that great. Heather grey is readily available, but it doesn't really go with the "carrots" theme. So, at this point this one is limited to the stock that we have on hand - which is not much. To get yours now click here.

We'd also like to extend our special thanks to Ivetta Harte for coining the I Train Horses...To Eat Carrots phrase.

Also shown is our Horse Care Tools Charm Bracelet (two of the charms are tasty horse treats immortalized in sterling silver)  You can order that here (be sure to check out the closeups of the charms - the detail on these is incredible. And the infamous Treat Pouch, carrier of all things wonderful for horses is here. One of my favorite positive trainers, Cheryl Ward, has written a little tribute to The Force of the Treat Pouch here.

Gina's comments on the use of treats: There are volumes of information written on positive reinforcement, clicker training, and the like. Some of it can get quite technical, and a bit overwhelming. We've assembled a few of our favorites to get you started here. Having been taught from the beginning that hand-feeding treats will create a horse that bites, I had a great deal of un-learning to do before I could fully appreciate this way of interacting with horses. I have my mare Allie to thank for that. Like a sensitive, timid little girl, she became offended and withdrawn at any interaction I had with her that involved any sort of correction. As I continued with my tried and true methods (ha ha) she morphed into the difficult adolescent (after all, she IS a chestnut mare) and her responses oscillated between obvious irritation AND blind panic. If I persisted, and I did... (how dumb was that?) she eventually shut down and acted as if she knew absolutely nothing. Because she was apprehensive of being corrected, she quit trying ANYTHING. And, let me clarify, my corrections were not at all harsh or dramatic. Just stuff along the "make the wrong thing hard and the right thing easy" philosophy.

I had to find another way. Or get rid of the horse, because we were getting nowhere - after YEARS of trying (I am a slow learner). When I first started with my treat pouch and my carrots, I had this nagging feeling that I was "cheating" and that I was belittling myself to little more than a food dispenser to bribe and cajole my horse into MAYBE doing what I wanted, IF she felt like it.

But, it was really quite remarkable. There is nothing quite like the moment when the "light bulb comes on" and the horse realizes that he is not going to "get in trouble" for offering a wrong answer. And that the right answer would gain her a tasty reward. It was like a had a different horse! And the cool part is, you can't really mess it up. Unlike an unjust or poorly timed correction, a botched reward does NOT do the damage to the horses motivation to try. Try it! You'll like it. And if you're concerned about being bitten, be sure to read up on mugging for treats. The gist of which is that you never give a treat to a horse who is rooting or pushing for it rudely in their enthusiasm to get it. You WAIT until they wait politely - before you reward. It's amazing how quickly they learn...

Horsewoman's Balm Another favorite - Horsewoman's Balm. Is it really worth $30? 30 bucks is quite a bit of money for hand cream... but this stuff is totally worth it (we think). It's made especially for us by the folks at Little Moon Essentials (they make the Tired Old Ass packs). This special balm is formulated specifically to be soothing and healing to skin AND pleasant smelling to horses. As it turns out, we think it smells pretty good, too. Laura did considerable research, and even consulted an animal communicator friend as she worked on the formula. The result is a fragrant blend of lavender, sage, cinnamon, and oat extract in an emollient base of cocoa butter, vitamin E and essential oils. This stuff is great for dry skin, ragged cuticles, cracked heels, etc. And the scent stays there long after the balm has been absorbed - withOUT being too strong or overpowering. These are super-high quality ingredients and a little dab goes a long way.

And, like the rest of our products, we test this ourselves (more about R&D here). This particular product was put through it's paces quite a bit this fall. Most people don't think about cardboard being a drying agent to skin. But it is. Anyone who handles boxes all day will testify to that. It strips the oils right out of your hands, scuffs them, scratches them... ever get a paper cut from cardboard? It hurts badly - and is a nightmare to get healed.

So, as I entered January my hands were really feeling challenged after handling so many boxes. Then, the side of beef that we'd spoken for from a local farmer was ready to be picked up at the processing house. We always can a portion of our meat (in quart glass Ball jars) so there's a ready supply of pre-cooked meat on hand for fast meals. It's great for vegetable soup, barbecue, beef manhattan, beef & noodles, etc. Just open the jar and heat. But getting it to that point requires a bit of work. The meat comes in chunks from the butcher unfrozen in big plastic bags. The procedure after that is to stuff the raw meat into clean jars, put on the lids, and pressure cook each batch for the required time. Do you have any idea how many times a person washes their hands in hot, soapy water while processing 80 pounds of meat? Me neither, but it's a LOT. Between the physical effort required to pack the cold meat tightly into the jars, along with being wet/washed/dried over and over - my hands were a mess at the end of the day. All I had to do was slather on some Horse Woman's Balm at bedtime and they were like new in the morning. Whatever is in this stuff is what hands need - that's for sure. The great thing is, too, you can use a little - or a lot. For minor dryness, a little dab makes a thin film that absorbs quickly and doesn't feel greasy. For major dryness like I was having - you can use quite a bit so it continues to "feed" your skin as it soaks in overnight.

So, if the price on this discouraged you from trying it in the past - reconsider giving it a shot now - you won't regret it. To order, click here. 
In This Issue
HALF PRICE extended on cards
Horseshoe Wreath Discontinued
Revisiting THE HORSE BOY
Breyer Breast Cancer Awareness Horse Update
Hair control ideas for horsewomen
I Train Horses Sweatshirt Discontinued
Horsewoman's Balm R&D
WHAT'S IN THE WORKS?
Difficult Horses
Blacksmith Calendar Feb example
On the new Blacksmith Calendar here
WHAT'S NEW?
Hold Your Horses T
Hold Your Horses T
See our T-shirt selection here
CHECK IT OUT!
SALE on Summer T's
3 horsey t-shirts
BIG sale on Cool Summer weight Horsey T-shirts less than $10 each here
WHAT'S NEW?
~ for Horsewomen ~
Long Tall List of Things To Do
Horsewoman's Long Tall List of Things to Do here
WHAT'S NEW?
A Big Little Life
Big Little Life book
A memoir of a joyful dog named Trixie here
WHAT'S ON SALE?
Paw Print Tissue
Paw Print Tissue
Unique gift packaging
HALF PRICE here 
WHAT'S GOING ON?
Horses & Hope
Horses and Hope July
Calendars on sale at the Warren County Farmers Fair in NJ - details here
WHAT'S ON SALE?
Horse & Buggy Days
Horse & Buggy Days framed print
Framed Blacksmith print by Paul Detlefsen here
WHAT'S NEW?
Horse Coaster Set
Faith Coaster with easel
Wood Framed Ceramic Horse Sense Coasters here
WHAT'S NEW?
A Dog's Journey
Dogs Journey Cover
Sequel to best-seller
A Dog's Purpose here
WHAT'S NEW?
Spiritual Book
Desiderata cover
Desiderata for Horse Lovers makes a great gift! order here
WHAT'S NEW?
The Faraway Horses by Buck Brannaman
Faraway Horses book cover
Read more about the life of best-selling DVD star here
WHAT'S NEW?
Farrier Book
Essential Principles of Horseshoeing
Order Essential Principles of Horseshoeing here  
WHAT'S NEW?
~ Christian Book ~
Invisible Woman Book
The Invisible Woman - When
Only God Sees here
WHAT'S NEW!
Underwater Dogs
Underwater dogs calendar
Order your 2013 calendar here
FREE with every order
Inspirational Bookmark
Moates Bookmark
Features inspirational verses & photo of author Tom Moates. See it here
Message

We LOVE hearing from our customers. You can contact HoofPrints owner
Gina Keesling via email at gina@hoofprints.com
 
Find us on facebook
facebook logo
Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here
 
Our Current Catalog
2012 spring catalog cover
Request your copy of
HoofPrints Spring Catalog
by clicking here
 
Quick Links
Share our emails
Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".


We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways...  Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)

I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.

In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends.  All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)