Spring, 2010
Leading Visions to Action
Empowering Tools for Awakening Entrepreneurs Tm
In This Issue
Communicating Value
Green Marketing.TV
Time for a Tune-Up?
for Awakening Entrepreneurs TM

Thriving in the New Economy
Tuesday, May 11

Stump the Experts
Got Content?
Be the Expert

Tuesday, May 18

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This Month's Sponsor
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Sacred Energy Practice
Havasupai, Grand Canyon
Constantine Darling
July 3-12


All over the world there are societies that have developed ritual, ceremony and physical practices to harness earth energy, utilize it and return it to source - creating an earth/ human healing connection. These societies recognize that the earth is a conscious, nurturing entity providing wisdom and knowledge when one stills one's mind, heart, and body and attunes oneself to the frequencies by which earth communicates.

You are invited on a very special journey!

Come share in the healing of this sacred land and humanity as we join teachers, sound healers, and passionate people who are devoted to serve in this unique time on planet earth.

Contact me for more information or click here to register
(Mention Leading Visions & Coach Shera)
MAY Reading 

Awakening the Power of Our Social Potential
- Barbara Marx Hubbard

whos got your back
The Secret to Finding the 3 People Who Will Change your Life
Keith Ferrazzi

42 Rules for Successful Collaboration
A Practical Approach to working with People, Processes, and Technology.
-Daniel Coleman, Shera Sever, et. al.
Dear Friends and Colleagues

Happy Spring!

Are you feeling lighter, happier, with more energy and momentum now that spring is in full swing?

I recently came across the results of a study on happiness.
Some of the conclusions were that happy people
are more resilient, have more flow and synchronicity in their lives,
and are fully present.
People living in joy, practice gratitude and forgiveness daily,
tend to get sick less often, have deeper relationships
and  generally have more financial abundance in their lives.

I know that when I'm happy, people around me feel good, too. So, I decided I am going to be happy for no reason at all.

I love engaging with people. I love designing and facilitating transformative learning experiences! I love creating & producing seminars, workshops, and
summits. I love helping Awakening Entrepreneurs grow their businesses, strategically (with compelling marketing, scalable learning systems, and on-going consulting and training).

I think deep happiness comes from knowing you are living in purpose with a vocation in alignment and congruent with your passions and values.

Enjoy this spring issue of Leading Visions to Action.
Register for one of
Free May teleseminars.
Join me and my new affiliation with GreenMarketing.TV(see below). And if you are needing a deep rejuvenation, I recommend joining me on a very special journey led by Constance Darling to Havasupai Falls in the Grand Canyon this July.

I am here to serve, connect, and help you achieve extraordinary results doing the work you love. I invite you to contact me for an initial consultation to explore how I can inspire you and your people in achieving your goals this year with deep satisfaction and joy!

Sending you all wishes for a spring filled with refreshing insights, clarity, congruent action, and happiness!

aka Sheryl Sever

Find me on Facebook, Twitter, Linked In, YouTube.
Enjoy my Weblog and recent post:
Become Unstoppable: 7 Success Strategies to Spring into Action
Creating Value

"Anything that is of value in life only multiplies when it is given"- Deepak Chopra

women clappingI experienced a wonderful Spring jumpstart in early March, by accepting an invitation to attend PJ Van Hulle's Prosperity Summit. It was just what I needed- an investment in myself and learning alongside 300+ motivated and committed entrepreneurs.

One of the many treasures from the summit that I left with was a deeper understanding of the concept and practice of offering VALUE. Another was focusing on asking "How can I help YOU" in conversations with other business owners and leaders.

It's true that most people and companies prefer to do business with people they know and have a trusted relationship with. But relationship-driven business is NOT enough. Your business needs to be "value driven". Having clients clearly perceive the value they're getting from working with you is imperative.

So how DO YOU communicate VALUE to your clients?

1. Make your clients' needs more important than yours. How often have you encountered someone who is SELLING you the features or services of their business without taking a moment to ask:

Who are you? What do you need? How can I help? If you weave these three beginning "value-driven" questions, into your conversations, you will surely create a connection and evoke curiosity with an invitation to  "tell me more."

2. Put your attention on your client's satisfaction and fulfillment. Go beyond what you promised by exceeding expectations. Business Coach, Venture Capitalist, Bill Walsh says"Provide your client with 10 times the value of the product or service that she/he has paid for."  This IS value, and the result will most assuredly be repeat business and referrals.

3. Creating value, creates capital. What will your time, experience and resources bring to your client? This is the beginning of developing your VALUE statement.  What is the value you put on your time, experience and resources?

4. Remember: Selling is Service- Take the time to find out what your clients' needs are rather than forcing your agenda upon them. Selling comes from honesty, integrity, compassion, confidence, and the sincere desire to serve. Make the experience of doing business with you a privilege and pleasurable experience. And make it easy for your clients to refer you to others.

5. Be an expert and coach to your clients. In my many years as a presenter, trainer, and facilitator, I learned that one of best ways to provide value is through "consultative sales"- educating, coaching and consulting clients. Becoming your clients' trusted expert and possibly even mentor, will ensure a sustainable relationship built on trust, service and value!

Green Marketing.TV
Green Business, Green Economy, Social Entrepreneurship

You're going to LOVE this!
I want to write about your business
Join Me- it's FREE!

Green Marketing.TV recently launched a its site with the valuable mission of inspiring individuals to participate in the green economy by providing stories, tools and information to empower positive social change.

features everything you want to know about the green economy, green business, social entrepreneurship, and social marketing through insightful articles on successful businesses, interviews with visionary entrepreneurs, down-to-earth marketing tips, hands on tutorials, and more.

I will be featuring a "green enterprise"bi-weekly on this new site. My posts will focus on "Inner Ecologies, Inner Economies" Best Practices in leadership, service, and creating value.

If you are an organizational leader or business owner and would like to be featured on Green Marketing.TV, please contact me, and I will send you an initial questionaire.
Time for a Tune-Up?
Strategic Business Coaching & Leadership Training

  • Is your business or career at a turning point?
  • Can you and your people articulate your vision, purpose, and value proposition?
  • Do you need support with your marketing, message, and organizational systems?
  • Are you producing information & learning products, seminars or summits?
  • Do you or your team need a leadership tune-up?
  • Are you curious what it would be like to have a consultant partner with you in creating a vibrant enterprise that works for YOU and the greater good?
If YES to any of these questions, I invite you to
contact me for an initial consultation and needs assessment.

Congruent communications and leadership consulting that connects you with your ideal clients, while creating an exhilarating organizational culture.

Because of my commitment to life-long learning, entrepreneurship, and service, I founded Cross Currents Communications in 1995.  Since then, I have reinvented the business (and myself) several times, enabling me to serve hundreds and hundreds of sales, marketing,  HR & publishing professionals, business owners, non-profit & community leaders, trainers, and educators as a professional communications consultant, trainer, change agent, and coach.

I absolutely LOVE  partnering with Awakening Entrepreneurs, to help YOU achieve extraordinary results within your personal and professional life. 

Contact me today to learn more!