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My Monday morning memo
This brief, weekly memo is meant to give you pause to think, reflect,
react, and ponder at the beginning of your work week. It will include
one focus point and one quote for perspective. It's meant to be quick
and to the point. No announcements, resources, or links will be found
on this memo. This is about offering value and inspiration to you to
thrive in your life. I hope you enjoy!
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 This week's focus point - Character-driven.
My favorite show on television today is the CBS crime drama NCIS, starring Mark Harmon. One of the things that makes NCIS so good is because the series is "character-driven" rather than "plot-driven." The writers do a terrific job getting the audience to care about the characters first, and the plot second. If you like the characters and care about them, then you are more apt to be loyal to watching the show every week regardless of the plot. Being character-driven leads to loyalty, trust, and evangelism for the product.
Same goes for business. Business is about relationships. Your clients and prospects must care about you first before they will consider your products and services. If you spend your time talking about methodology (what you do) rather than taking time to cultivate relationships, you are taking the wrong approach. Take time to become character-driven in your approach to business. It's the quickest path to success.
This week's quote -"All glory comes from daring to begin."Eugene F. Ware
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