Speaking to Influence 
by Dan Weedin 
 
 
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A Guide for Better Business Presentations November 2008
ed. #17 
This newsletter is dedicated to helping you become a more dynamic, persuasive and influential business presenter.  I hope you will find the strategies and techniques you gain from this newsletter valuable in your business and personal life.
 
Happy Thanksgiving! 
 
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Chasing Your Tail

The other evening I was watching a rerun of Frasier with my daughter Kelli when our one-year old Jack Russell suddenly discovered his tail.  You may remember hearing me speak or write about Captain Jack.  He's one "wild and crazy" dog.  He found that tail and went berserk chasing it.  Occasionally he would catch it, chomp on it, let it go, and start chasing again.
 
What makes a dog incessantly chase its tail? 

Now, having never been a dog that actually chased his tail, I'm assuming there's a certain level of dizziness that comes into play after seven and a half minutes of spinning in a circle.  Crazy.
 
What about you? Do you ever chase your tail in pursuit of excellence and find yourself with only dizziness to show for it?
 
If you're like me, you've on occasion chased a dream as vigorously as Captain Jack chases his tail.  The only problem was, you were chasing something that only made you dizzy.
Doing the same thing over and over again and expecting different results may be insanity.  It certainly isn't prudent as a business presenter.  As a consultant, I have many opportunities to speak publicly.  When I first started my practice, I thought I could go off my experience as a presenter, even though I hadn't studied or practiced new skills in some time.  I gave several presentations with mixed reviews.  I kept trying harder and harder, but with the same results.  I was chasing my tail and only getting dizzy.
Finally, a good friend pointed me in the direction of Toastmasters.  I re-joined (after a 16 year absence) and immediately started learning why my presentations were falling flat.  I started gaining advice from people better than me at speaking.  They were what I wanted to become.  So I listened, learned, and eventually hired a couple to mentor me.  The results are all I could hope for from the experience.  Let's just say I'm not dizzy anymore (at least in this area).

How do you know if you're chasing your tail? Here are a few signs:

-          Do you give the same boring slide show over and over thinking that magically it will have a different effect on the next audience?

-          Do you see your audience looking at their watch rather than sitting on the edge of their seat?

-          Do you still get anxious preparing to be introduced, rather than anxiously awaiting your turn to speak?

-          Do you get your desired response from the audience?  Do you know what you want them to think, say, or do when you're done?

-          Does anyone ever ask you back to speak?
 
Education is the only way to improve your skills.  But as my friend Craig Valentine (the 1999 World Champion of Public Speaking) says, "If you're learning the wrong thing, you're only getting good at getting bad quicker!" 
 
The solution:  Find speakers who are better than you and learn from them.  Find presenters who are at the level you want to be.   Read their books, listen to their audio, follow their blogs, and/or hire them to mentor you.  It's worth your investment.  The quickest way to grow your business is by being a dynamic speaker. 
 
Are you committed to taking the right steps to building your skills, or are you just chasing your tail?
Articles from My Blog

To read all my blog posts from According to Dan, go to http://blog.danweedin.com on a regular basis.  Better yet, subscribe to a feed and have them come right into your e-mail.  

Thank you to Toastmasters D2!
 
Many thanks to District Governor Michael Sun, Emmy Hager and the rest of the gang at Toastmasters District 2 (Seattle area) for your hospitality on November 15th.  I was honored to be an educational session presenter and had a great time meeting all the members from the district.  My topic was effective use of stories in a business setting and I had a fantastic audience.  Many of you subscribed to my newsletter - welcome!
 
Are you a business professional and NOT in Toastmasters?  If that's the case, find a club to join.  There's no better professional development program. 
Speaking to Influence - the book! 
 
Last month you read that one of my projects is my new book titled, "Speaking to Influence."  I'm pleased to tell you that I'm through 5 chapters (about 1/3 finished) and my goal to be done by the end of the year.  Many thanks to my publishing coach Patrick Snow for his guidance and patience. 
 
I will keep you updated on the progress and when it will be ready for pre-order. 
 
 
Build Your Business Credibility
 
Building your credibility is a vital part of growing your business.  One of the best ways to do this is being quoted in major publications in your industry.  Easier said than done, right?
 
I've recently found a valuable partner in getting me lined up with the best journalists in the world.  PR LEADS sends you qualified leads from journalists and writers who need quotes from experts like you.  It's a powerful way to create a body of work and gain credibility.  You could never do this by yourself.
 
Learn more about the wonderful service Dan Janal at PR LEADS has for you.  Click here and explore the possibilities.  You won't be disappointed.
PTP Image Panic to Power
Swift & Simple Speaking Strategies Anyone Can Use 
Join three world champion speakers and myself to learn how to overcome your fear of public speaking.  To learn more, click here.
 
 "This CD... will take you to the next level in your speaking ability. After listening to all of the Panic to Power stories and the strategies... I CAN'T WAIT till my next speaking opportunity!!"

  - Mary West, Director of Marketing, The Snow Group

In This Issue
Chasing Your Tail
Articles from my Blog
Thanks to District 2 Toasties
Speaking to Influence
Build Your Credibility
Panic to Power CD
Quick Links
Upcoming Events
I am available for organizations and groups to speak to on presentation skills, facilitate meetings, and mentor.  Contact me at 360-271-1592 or
dan@danweedin.com to schedule an event.
 
My upcoming events schedule will be available by next month. 
Thank You
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Contact Information
Dan Weedin
360-271-1592 

Toro Consulting, Inc.