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FEATURED ARTICLE: Your First Sales Call Mistake: Never Ever Lead with your Product or Service!
by Pop Icon Mr. Cold Call™
If you lead your sales calls with your product or service then you have already set the tone of the call. The tone is called an immediate price objection and you will soon hear your prospect ask you: "How much does it cost?" Once you enter this route then your conversation now revolves around price rather than the "value" of what you have to offer. It's almost like you started the sales process backwards, it's time to turn yourself around and start leading your sales calls with solutions.
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