 Your Quick Cold Call Tip of The Day!
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"I can't think of a better way to catch the attention of your prospect then thru one's creativity." - Pop Icon Mr. Cold Call™
FEATURED POP ICONIC TIP: A fantastic way to build rapport with a prospect is to send them an article of interest or an article related to their specific industry. If you are really engaging your prospect with skillful questioning then you will have absolutely no problem doing this. This is a great way for your sales prospects to remember you. Remember, cold calling is not about a quick sale, it's a process that happens over time and when you take the time to send articles this technique will help to instantly build credibility.
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What kind of articles should you send to prospects?
If your prospect mentions that they're going on vacation to Europe then send an article called "Best Sites to See in Europe."
If your prospect mentions that their A/C broke down and you will need to call back next week. Try locating a few local contractors in their area and forward it to them.
If your prospect mentions they're having a slow year then find articles related to business growth.
If your prospect indicates that they're thinking about updating their website then find an article related to what makes a website draw TONS of traffic.
It really doesn't matter what the subject is because the point here is that you listened to them and followed through. I recommend that you send this article in the mail and use a pen to write a few comments. Maybe circle and underline a few key points of interest and you can even use a yellow highlighter to further illustrate your genuine interest in helping them.
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