POP ICON MR. COLD CALL™WHEN IT COMES TO COLD CALLING THERE'S REALLY JUST ONE ICON.
STOP targeting low-level titles
The office manager? What a waste of time!
Financial Advisor Sales Scripts - Commercial Real Estate Broker Scripts!
If you want to make "BIG MONEY" in sales then you need to start targeting the business owner. Forget about the office manager, director of purchasing, controller or director of interior procrastination. JUST STOP IT! Low-level prospecting gets you low-level results. Remember that! Get the name of the business owner TODAY and shoot to the stars! Click here to learn how to locate the names of business owners! It's always best to start at the top of the executive chain. What if the revenues are $10,000,000? Should you still target the business owner? Yes, 100% --there's no question! You need to think big - big ideas breed success!
*The only exception to this rule are doctors. Doctors are in their own universe. We'll save that discussion for another day and time."As long as your going to be thinking anyway, think big."-Donald Trump - Click here for more famous quotes!
It's very common to hear sales reps say this, "The business owner? There's no way I'm going to reach them." Did you ever hear this quote by Henry Ford, "If you think you can do a thing or think you can't do a thing, you're right." This is a great quote because if you think with a status quo mindset then you will garner status quo results. The most successful people EVER are those who have always thought outside the norms of society. They take risks. They act in the shadows of doubt without giving up.
My point is the following, who cares what people say, who cares how big the company is, who cares how things have been done in the past, who cares when a boss says that this is how it's done or who cares if your database is prefilled with names of just office managers. To succeed in sales (B2B Sales) you must target the business owner. And yes, the most common reason for not doing so is the amount of invested time it takes to reach the business owner. The truth, however, is that your sales cycle will decrease by the power of ten when you begin targeting the business owner. Business owners have the ultimate decision making power. If your looking for ways to shorten your sales cycle then what in the world are you waiting for? Start targeting the owner of the company! CONTACT US - 561-828-9294
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