 Financial Advisor Script - Commercial Realtor Script
The Power Of Voice-mail To Magnetize Your Prospect's Curiosity!
by Pop Icon Mr. Cold Call™
Can you imagine getting 20 voice-mails at work? How about 15 voice-mails? Do you think that you would have the time to listen to each and every voice-mail? Do you think that you would have the time to return each sales call? How about 10 voice-mails? Is the number 10 maybe a bit more manageable? Is that number still too many? Ok, for a minute, let's imagine if your sales prospect returned to their office, sat down at their desk, listened to their voice-mail and the automated voice said, "You have 10 unread voice-mail messages." Does this scenario sound realistic? Well, I think that the number 10 is quite possible especially if you're contacting successful business professionals, don't you?
If your prospect were busy prior to finding out that they had 10 voice-mails, can you imagine how they must feel now? The last person they want to hear from is someone making cold calls! Of all these voice-mails which ones will actually get a return phone call from your sales prospect? I was unable to find research to answer this question. However, I would say that a very small percentage would warrant a callback. My guess is that 10%-20% of voice-mail messages left by cold callers get returned. Which of these voice-mails that your prospect decides to callback do you think are part of this so-called "10%-20% Club?" I would say any of the following voice-mail messages that I've listed below would take precedence over the voice-mail message that you had left for your sales prospect (especially if this is your first contact with them!). These top priority voice-mail messages include:
- Returned calls (Calls that your prospect made and now they are getting a callback!) that your prospect has received.
- Internal work-related calls that your prospect has received.
- Referral calls (People who were referred to your sales prospect.) that your prospect has received.
- Other cold calls that your prospect has received.
- Personal calls that your prospect has received.
Let us assume that my 10%-20% number is accurate, so now that means that your sales prospect would return between one and two cold calls. Based on these numbers, Is it worth your time to leave a voice-mail message? What do you think? Well, If you leave a voice-mail message that is boring and that does not inspire curiosity from your prospect than don't bother leaving a message. In fact, you're better off just going on to the next call till you make a contact. However, if you are willing to leave an unconventional, yet savvy voice-mail message that inspires curiosity from your prospect than it is absolutely worth your time to leave a message. Here are four suggestions that you can use to increase your chances of an immediate callback:
|
SUCCESSFUL COLD CALLING IS ABOUT THE RIGHT POSITIVE ATTITUDE!
|
