"I remember when I first started cold calling (I had no clue what I was doing) and I went on an interview and at the end of the interview I had asked the interviewer for his initial thoughts? He responded, "You seem a bit timid." And of course, at the time, that response did get to me, but in time, that phrase became my catalyst for cold call success. I can't remember the name of this person, but I'd like to take a minute to personally thank you for saying that because sometimes in life you need people like that to "push" you to the next level."
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Your Competition is Waiting For You to Really Mess Up!
by Pop Icon Mr. Cold Call™
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What does the title of this article mean to you? Take a look at this picture. All those people standing in line is one of your competitor's. Each one is waiting for you to mess up so that they can service your current customer. They may not get your customer right now, but if they constantly follow-up with your client and you've serviced them bad or just messed up then their next follow-up (prospecting call) is an easy sale for them.
This picture also has more meaning as well. That person pictured in line above can also be you as well. If you can mess up with your client (as in the example from the first paragraph) then your competitor can mess up with their client as well. And this means that the more you cold call and follow up with a prospect over a period of time means that you're likely to find a prospect who is unhappy with the service that they're receiving from your competition.
If you incorporate this mindset into your initial cold calls with a single prospect and then follow-up with them accordingly then in time you will earn their business. So the next time you hear a prospect say, I"m not interested" or "I'm happy with (Insert the name of your competition)" then position the initial cold call as an introduction or focus on planting seeds of information about your product or service with your prospect. Suggest to your prospect that your goal is to earn their business in the future and it never hurts to get more information. While you may not get the sale today, you will however, begin to build a sales pipeline of prospects in which one of those prospects at any given time in the future may end up doing business with you.
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