"Cold Calling is not about throwing mud on the wall to see what happens to stick. It's about strategy and precision. The only way to get to this level of thought is through adequate research. How much time do you really take to thoroughly research your sales prospect?"
Before you make a cold call have you ever thought about how you would react if the rolls were reversed and you were the sales prospect and someone were to cold call you? Think about that for a minute. What would the other person have to say for you to engage in dialogue with this person? What would they have to say?
