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"Sales Managers who Tell Their Reps to Make More Than 25 Cold Calls a Day are Nuts!"
by Pop Icon Mr. Cold Call™
Yes, it's true, if you're a sales manager and encourage or require your sales reps to make more than 25 calls a day then I personally think you're completely nuts! You're crazy and you know nothing about the sales cycle. For you, achieving your sales numbers is all about the quantity of calls, but not the quality of the call itself. You want the best of both worlds, but the reality is you cannot have both. With "too much" quantity, you sacrifice quality and as a result, you're actually creating limitations on the success of both you and your sales team.
The sales cycle begins with research. Research allows you as a salesperson to engage your prospect with qualifying questions to uncover needs. How can you take a genuine interest in your prospect with the expectation of making more than 25 calls a day? It's just not realistic.
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