In today's fast-paced business environment, communication is a real-time, instant response, always open discourse between two people or a collaborative effort among multiple colleagues, friends, partners, prospects, and strangers.  Just keeping track of your contacts - let alone managing your relationships - is more than just a challenge; it is a critical undertaking for the survival of your company.

Some people depend entirely on electronic means and social networking apps. Some rely on contact management software applications. Whichever choice, or all of the above, relationships are at the heart of it all.

Tune in this Thursday when Josh Smith hosts Mr. Mike Muhney, the co-founder of Contact Software International, co-inventor of ACT!, the firm credited with  creating the category of contact management applications. He'll talk about his new company, VIP Orbit.  Josh and Mike will be joined by Ms. Jennifer Michelle, an online entrepreneur and business consultant who is CEO of Jennifer Michelle Communications.  Jennifer says that "focusing on search engine optimization (SEO) and social media is old fashioned."

 Some things they all agree upon include: there is no one way to maintain, nurture and leverage your relationships; and listening to Biz Talk With Josh can help you learn them all.