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| Meet The Principals | | | Mark Bregman
CEO
Michael Boyle
President
Keith Ogata Principal 
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Greetings!
"Luck is what happens when preparation meets opportunity."
- Seneca (1st century Roman politician and philosopher)
This month we discuss how businesses can prepare and capitalize on opportunities in 2011, and how executive job seekers can also "make their own luck". We wish all our readers a happy, healthy and prosperous holiday season! |
| HOW TO BE "LUCKY" IN BUSINESS | | |
We expect the economy to be just slightly better than flat next year, and we've written before about the critical need to beat the competition, just to get ahead. Good luck in business in 2011 will take expert preparation. You can prepare better by:
- Differentiating your company's value proposition. Be prepared to show how you are unique, special, different and better than your competitors.
- Keep moving: Create a culture of innovation. Embrace change, and always be seeking to do something new and different.
- Being a true leader. Lead by example, inspire, motivate, praise and reward the troops. For you to succeed, they will be working harder than ever.
- Delight your customers: Go above and beyond to make sure they appreciate the extra measure of service that only you can
The second half of the good luck equation is opportunity. You can find more opportunities by:
- Being more proactive. Turn over new rocks. Ask your current customers for referrals. Reactivate former customers.
- Dedicate Business Development time. Most executives, no matter how organized, end up on Friday evening asking themselves where did the week go? Put an hour or two per day on your calendar for activity related to new business. Even small efforts pay off large.
- Have the right attitude. Luck comes to those who expect abundance, and work with intention toward that goal.
Combining excellence in preparation with a passion for winning new opportunities will bring "good luck". Have a very lucky 2011. |
| HOW TO BE "LUCKY" IN YOUR JOB HUNT | | |
 Job seekers are often too reactive in their process, content to answer ads and wait for a response. At the executive level it is imperative to "make your own luck", by preparing well, being entirely proactive, and uncovering every opportunity.
Good job hunt preparation includes:
- Research: Don't limit yourself to just answering ads, where you will be competing with hundreds of others. Find the companies you want to work for, identify who your boss would be, and be willing to make direct contact.
- Packaging: You must have a resume and cover letter that articulate your personal value proposition - why you are valuable from the perspective of the employer.
- Communication: Hone your verbal skills so that you can tell concise, compelling stories about your accomplishments, ask the right questions, and build a case for why the employer should hire you.
- Determine the objectives: For any job opportunity you surface, find out specifically what the employer needs you to accomplish - then show them why your skills are relevant to their goals.
You will have better luck finding all the opportunities by:
- Networking for leads: Don't ask your friends for a job. Instead, ask everyone you know in business who they know that would be interested in your value proposition.
- Phone Calls: A phone campaign to targeted employers, is a major differentiator (no one calls anymore), and it will get you in the door. Wouldn't it be nice to be one of one applying, instead of one in 400?
- Call strangers: Once you get the leads, you must be willing to contact even total strangers. No risk, no reward. No pain, no gain.
- Do the Numbers: Job hunting is a numbers game. Be willing to take 19 "no's" to get to one yes. Proactively contact 200 potential employers and you will have 5-10 interviews, and likely have not just an offer, but a choice of jobs.
- Persistence: After leaving two messages, try calling again every day until you reach the person, but don't leave more messages. More often than not, the person you are calling will apologize to you for not getting back sooner.
When you are employed, you work hard at your job, right? If you are in a job hunt, that is your job, so work hard at it, make your own luck, prepare well, find all the opportunities, and reap the reward in 2011. |
| JOIN OUR NEW LINKEDIN GROUP! | |  The Aerospace & Defense HR Network
Last year we started two groups on LinkedIn, The Defense Executive Network and The Aerospace Executive Network (now with over 1,000 members). The wild success and valuable connections seen on these two groups encouraged us to create The Aerospace & Defense HR Network (ADHR), a group designed to facilitate networking amongst HR, Talent Acquisition and Organizational Management Executives within the Aerospace and Defense industries. Click here to add our group to your profile.
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| FUN FACTS | |
42% of employers in 2010 believe that the recession has increased the quantity and quality of candidates they recruit. Talent Drive, 2010 335 is the factor by which the salary of the highest-paid CEO of 2009 (Leslie Moonves of CBS) exceeds that of the lowest-paid CEO (Vikram Pandit of Citigroup). On average, the CEO's were paid 4.7% lower in 2009 than in 2008. Graef Crystal, Bloomberg If Facebook were a nation it would rank third among most populous nations in the world. In August, Facebook announced it had more than 500 million users. Facebook $133,000 is the minimal income the average employee would need to earn, following a job relocation, to compensate for the decrease in happiness and well-being that the average employee experiences when he or she gives up the ability to see friends. Prof. Nattavudh Powdthavee, The University of London |
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