| Greetings!
A quick word about our name change - CorporateVideosUnder TenGrand.com has grown over the past year. We were happy to learn recently that what our clients appreciate most is our personal attention and ability to customize our approach to their particular needs. Hence the new name - CustomCorporateVideos.com. Same great value as before, just a more accurate name. 'Nuff said.
Of course, the big news is the economy these days. As a guy who's been in the advertising business for most of my career, I'm used to marketing budgets being cut at the drop of a Dow. Survey after survey shows, though, that companies that continue to market through a downturn end up with a greater share of market when stability returns.
In any case, being smart with your marketing budget makes sense in both upturns and downturns. That's where CustomCorporateVideos.com comes in.
We're helping companies across America take advantage of the moving power of video to market themselves, recruit and raise awareness dramatically and effectively, on the web and everywhere else, without the drama of high cost.
Without exception, our customers have been amazed at the quality we afford them. Please take a look for yourself on our website. While sometimes additional costs are necessary due to location or logistics issues, (and we're fully prepared to handle those) the fact is that an under-$10,000 video from CustomCorporateVideos.com gets the job done smartly, effectively and on budget every time.
I invite you to get in touch to see how easy it is to put that kind of power and value to work for you.
Gerry Hanlon
Producer
CustomCorporateVideos.com
c/o GerryHanlon LLC
443-980-7626
P.S. Like to speak with one of our current clients? I'd be happy to arrange it.
P.P.S. Next month we're giving away a $10,000 video. Details next newsletter on how to nominate your favorite charity!
Gerry |
| Ten Ways To Cut Video Production Expense Without Sacrificing Quality. |
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No doubt your organization is already tightening its belt. But it's unlikely that anyone is suggesting that you tighten it until you strangle. It means getting the most for your investment is more important than ever, and CustomCorporateVideos.com can help. Whether you choose us or not for your next video production, here are some important guidelines to remember no matter what shape the economy's in.
10. When everyone else is zigging - zag.
Remember, this too will pass. Studies consistently show that organizations that continue to market in bad times end up with higher market share than those that pull back. Take a cue from Warren Buffett. Invest now and chances are you'll be better off in the long run.
9. Budget neither too high nor too low. Budget smart.
It's amazing how production companies can meet your needs when you're clear upfront about budget limitations. So maybe you won't be shooting in Tahiti. But you can still get the job done, and they can help show you how with clever scripting and "workarounds." All you need to start with is your budget commitment, much the same as you need to know your overall budget before you decide on what kind of house you want to buy.
8. Envision your result as a marketing tool.
Your video has a power far beyond its ability to simply be seen. The inherent drama and potential of video to engage audiences can help bring any selling proposition to life. Marketers on television have known this for decades. Now it's affordable for organizations of all sizes.
7. Get buy-in at the highest levels.
You know how it can be. Nothing happens unless the big cheeses want it to, but lots of people can kill a project. Keep everyone in the loop who can potentially veer your video off course. Makes for a more complicated beginning, sure - but a far smoother finish.
6. Choose your production partner wisely.
Are they just shooters or scriptwriters too? Are they marketing oriented? Can they help you sell the video up the chain of command? Do you like their work? Perhaps most importantly, do you like and trust them?
5. Accomplish more with less.
The customer is king, more than ever. While you may not get to visit the exotic location you were planning to, your video can still convey that impression. Video production companies have more tools at their disposal than ever to do just that - but you have to know to ask for them. And now you know!
4. Eliminate (or at least manage) scope-creep.
Time is the most expensive element in your video production. Insist on an agreement in advance that your project will not exceed a certain price without your consent. And if you depend on a committee for approval, know when to say "no" to them as well, to maintain budget discipline and focus.
3. Remember that same-old same-old is just that.
It may feel safe to just hold your head down and keep hoping that the old solutions will work. But your organization's brand is a dynamic living thing, or at least it should be. Simply putting more pressure on the sales staff or equipping them with the same old brochure can only go so far. Emotion and drama are what really sells. Big marketers know the power of video to do that best.
2. Stay loose.
Successful videos are largely dependent on tight planning. Brilliant videos result from a combination of planning and a touch of genius. Leave room for last minute inspirations. They can make all the difference.
1. Leverage your investment.
You've invested a lot of time and money developing your video. Make sure it's on your website and readily available for download. Or re-purpose it with some slick editing as a great new sales tool.
There are plenty of other "to-do's" in making successful videos that we'd be happy to share with you. Get in touch when you're ready to do more. |
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| ASSOCIATION ALERT:
Create one video for your association, customize it for your members for $999 each! |
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For associations with 20 members or more, multiply the value of your video investment while augmenting goodwill. Utilizing the basic edit of your video production, we'll customize your video with a new voiceover and logo for each of your association members, for use in their own tradeshows, presentations and on their website for just $999 each. Some restrictions apply. Find out more! |
| Dramatic Cost Reduction Nationwide |
 Now we're an even better bargain no matter where you're located in the continental United States and Canada. We've eliminated travel time costs to our clients all over the country. For those outside the Baltimore-Washington region, that means you can still get a complete custom corporate video produced for just $10,000, with only the minor additonal cost of travel and accommodation expenses. |
| Need a Bigger Production - or Smaller? |
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CustomCorporateVideos.com is a full-service video production facility. We offer productions on a far grander scale as well, with soundstage, multi-day shoots and multi-camera capabilities. We even put complete graphic design capabilities at your disposal. If you simply need video editing or camera work, an ad campaign or any combination of marketing communications services, we're happy to help. We can also work with you to videotape corporate meetings and events, utilizing the same multi-camera setup employed by TV stations nationwide. We'd be happy to estimate your project separately for the same kinds of savings you expect from CustomCorporateVideos.com. |
| What's Included? |
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In a word - everything. Your corporate video includes one day's video shoot on betacam (utilizing one camera/sound operator plus one producer), as well as about 12 hours of editing time, professional voiceover, music, royalty-free stills and moving images in addition to virtually any of the images, graphs and charts that you own. You get a complete, produced video delivered on DVD, ready for playing, broadcast or conversion to web use and uploading from any standard player. |
| Recommend a client - earn a trip to San Francisco! |
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Know somebody who could use a corporate video for marketing, recruiting or brand building? Let us know. If they turn into a client, we'll pay up to $500 for airfare to San Franciso or anywhere else in the world you'd like to go! |
| It's Easy To Get Started |
 Our goal is to do more than just deliver a broadcast-quality video at an unbeatable price. We'd love to have you as a continuing client. So we make it a priority to make the whole process as easy as possible for you. To get started, simply call Gerry Hanlon at 443-980-7626, or write to Gerry@CustomCorporateVideos.com. | |
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