Dear ,
Welcome to DeltaNewsViews!
|
|
| TIP # 3
Are You Fishing in The Wrong Places?
|
I love to fish. I
live on a lake, which allows me to fish a lot.
One morning this summer, I had been
positioning my canoe out from the bank and fishing towards the bank, figuring that the fish would be close to
the bank that early in the morning. Nothing. Eventually, I moved my canoe in towards the
bank, began casting into deep water and began catching fish....lots of them! I had been fishing in the wrong place...and
most agents do, too!
If you are not doing the business you want to be doing, maybe
it's time for you to "fish" for buyers and sellers in places you are
not reaching now.
Most agents don't make much money. Why?
They are looking for prospects in the old places: open houses, classified
ads, flyers, floor duty, etc. If you
depend on these sources, you might take a lesson from John Riggins of John
Riggins Real Estate, Honolulu, HI. John is
a very successful agent, and he is a marketing pro. Here are some of the
options he chooses for his marketing efforts:
-
America Online
-
MSN
-
Netscape
-
Moving.com
-
Juno
-
NetZero
-
Excite
-
iWon
-
Chicago Sun Times & Chicago Daily Herald
Note that his marketing outlets are mainly Web
based. Why? Because that is where
today's buyers and sellers go first for information on real estate. Note, too, that he places ads in Chicago
papers....a long way from Honolulu! Why? Because Chicago is one of
his prime "feeder" areas, areas where a lot of buyers in his market
hail from.
John does advertise in his local real estate magazines,
but they are not the traditional ads. Their purpose is to get readers to
his Web site, not to make the phone ring.
If you could use some tips, techniques and strategies on
what works in today's real estate marketing, I hope you will sign up for our
upcoming CRS 206!
The above tech
tip comes from Allen F. Hainge, CRS, instructor for our upcoming CRS 206
course beginning on Thursday, February 26. The CRS 206 covers all aspects of marketing with today's technology so
that you can build your business, no matter what the market. No "techie talk," no selling, just concrete
information, strategies and examples on how to use today's technology to reach
today's consumer.
REGISTRATION FORM Registration for this incredible course at the Delta Association Conference Center will remain open until Wednesday. We have arranged a tuition payment plan as an incentive. Call the Association office now. (925) 757-8283. |
