Cloud Computing - The Application Server Provider (ASP) and Software-as-a-Service (SaaS) model is Cloud Computing. More than ever, this is a technology in search of a moniker that will catch on and become a household name. We all cloud compute even if we don't quite grasp the concept. From our social media sites to our online backup to our online applications, each monthly subscription is a testament that cloud computing solutions work. This way of computing through the Internet will continue to grow offering more and improved services at competitive prices. (We give ourselves an A!)
Mobile Devices and Applications - SmartPhones are considered one of the hottest items for consumers. The use of mobile applications has gained such acceptance that an explosion of development, hoping to cash in on commercial success, will bring even more mobile apps to our handhelds. Context-aware computing which has been around for over a decade may see 2011 as its breakthrough year. (We grade this one as a B. Although mobile devices and application are booming, context-aware computing or anticipating your needs still has a ways to go.)
Business Analytics - The amount of electronic data is now over a zettabyte (that's a one with twenty-one zeroes) and there is no end in sight. But data has a shelf life and it has to be processed before expiration to make sense of or profit from the analysis. With increased computing power, a terabyte of data can be processed, measured and interpreted in real-time allowing for quick business decisions. Computer programs, algorithms and models will take advantage of the processing speed to give timely information. Business strategies and marketing tactics will be altered immediately to reflect patterns revealed by the numbers. Business acumen is essential as the numbers will continue to be governed by GIGO (Garbage In - Garbage Out). (Another A! Business analytics continues its growth in government and the enterprise.)
Work from Anywhere - Fueled by the growth and availability of bandwidth and Cloud Computing, we will be able to conduct real business from anywhere. Files and documents will be migrated into the cloud so that workers will have anytime, anywhere access. Productivity tools will aid the worker while providing efficiency measures to the employer. Communications from just about anywhere will allow us to buy, sell and converse seamlessly. Tasks considered too complicated to be mobile will be done routinely on-the-go. Speech recognition will provide the necessary hands free environment. (Probably a B! Still working on that on-the-go and speech recognition, but we haven't given up on it.)
Social Media - The transformation of the way we communicate, personally and professionally, will continue unabated. Social Media continues to be the darling of marketing. Certainly, the players will change as Fortuna spins her fickle wheel, but online social interaction is the future of human communications. We will find ways to make it more significant and efficient, but there will continue to be spam, scams and information overload, just like it was in the old way of communicating - remember junk mail! Demand for social media consulting will continue and the best opportunities are likely to be for small companies providing services to the Fortune 500. (This one is a no-brainer A+ ;)
Have a different opinion, just let us know. Send to: trends@lansystems.com