LAN Systems
 
 
May/June 2010
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In this issue we will discuss options in selecting your EMR/EHR in time to meet Meaningful Use guidelines.  We will also begin a discussion on creating a newsletter for your practice.

Hope to hear from you soon!

Mary

Using newsletters to reach patients

A newsletter is an excellent way for your practice to reach out to your patients on an ongoing basis, without a huge commitment in manpower and expense.  Typically, patients communicate with your practice when they are ill, need a check-up or have a specific question about billing or insurance coverage.  A newsletter provides a low-cost method of consistently communicating with patients about proactive wellness efforts, insurance tips, community events and practice news.  It presents a forum for educating and marketing, without placing a significant burden on your office staff.  An eNewsletter, sent via email, minimizes costs and increases flexibility and timeliness.

 

While the initial creation of an eNewsletter will require careful consideration and effort, and the collection of email addresses is a critical process, the ongoing production and distribution of your news document should be a rewarding experience.  A good newsletter should include articles that are of interest and benefit to your patients.  Create a publication that your patients look forward to and will pass on to their friends, co-workers and extended family.  In this issue, we will review a few basic tips for newsletter format.  In subsequent issues, we will discuss content and distribution.

 

Choose a format

Format is a personal choice, but be sure that you choose a format that is attractive and pleasing to your readers.  Many practices use the same header/banner that is seen on their website, eliminating the need to create a separate graphic and keeping a consistent "look."  

 

Layout - The typical eNewsletter includes a header/banner at the top, followed by a content index and brief introductory paragraph.  A sidebar, under your header and to the left of your index and intro, listing your specialties and medical staff is a classic format.  If your website header does not include your logo, you will want to put this at the top of your sidebar.  Your address, phone number and website address should also be displayed at the top of your sidebar.  If your practice has a Facebook Fan Page, you will want to place the Facebook logo (and link) in the sidebar as well.   You may also want to provide a calendar of events if your practice participates in blood drives, screenings and community health activities.

 

Provide an index with anchors and links to each article, so that readers can quickly move to the articles they find most interesting.  This also allows the reader to immediately see that pertinent information is contained in the newsletter as soon as it is viewed.  Once you choose a format, stick with it so your readers will recognize each issue.  Newsletter format is branding.

 

Article length - The length of articles for the published newsletter will depend on the topic, but should typically be short and informative.  If the nature of the article requires that it be lengthy, provide the opening paragraph with a link the entire article which is then posted on your website. 

 

Use pictures and graphics - People like to look at pictures.  In each issue, be sure to include a couple of attractive pictures that match the content.  There are several royalty free sites where you can get pictures, illustrations and videos for a reasonable cost.   Medical associations' websites often feature videos you can utilize.  Your office may choose to make a video to include in your eNewsletter and on your website.  Make sure you have a release signed by any patients or office staff used in photos or videos.

 

Look for our July/August newsletter, for additional tips on content and distribution, or visit our website at http://www.lansystems.com

EHR Implementation - Server vs SaaS

Is a SaaS solution the only way to meet meaningful use in time?

There has been a great deal published in blogs and on vendor websites concerning the assertion that with the short time frames proposed for meaningful use determination, a SaaS EHR is the only option able to meet the meaningful use requirements in a timely manner.  A SaaS (software as a service) EMR is also often referred to as a "web-based" EMR - the EMR software, server hardware and data is hosted by the vendor and does not reside on a computer in your practice.  We would like to provide some clarification on this assumption, which we have found is not always the case.

According to John Lynn, author of the popular blog, EMR and HIPAA, "There is still plenty of time for a clinic to implement an EMR of any type and get EMR stimulus money."  He acknowledges that at some time in the future this will change, but at this point we are still far enough out that time is not an issue. To begin with, it would be incredibly helpful if CMS and HHS would actually get some EMR software certified and provide some practical meaningful use details. However, lacking these details should not prohibit doctors from evaluating and planning for their EMR implementation.

It is true that a clinical practice can typically implement an EMR faster if it is a SaaS EMR and not a client-server EMR (hardware, software and data housed on-site). The time for the server to be shipped to you practice alone just takes time, not to mention scheduling an IT company such as LAN Systems to install the server in your office.  However, if you need laptops, additional computers and/or a wireless installation to effectively use your SaaS EMR, you are going to be waiting for computers to arrive and installation to take place anyway. Generally though, SaaS EMR is faster to implement than a client-server solution.

Of course, this doesn't mean that you can't quickly implement a client-server based EMR. For example, Mr. Lynn reports that he implemented a doctor's office in a week from when the server arrived.  This is an incredibly fast implementation. Other than ordering time (for server, software and workstations) it was as fast as any SaaS EMR implementation. So, it is certainly possible. Mr. Lynn warns however, "You just better make sure you have the right IT people supporting your implementation."

Our point is, that it is incorrect to state that SaaS EMR is the only option that is fast enough to implement in time to qualify for meaningful use. Many of the client-server EMR vendors have really streamlined the process for installing a server in a clinic. However, this is not true for all of EMR companies, so it is a question worthy of asking any EMR company if you are faced with compacted time lines.  You would also want to get the proposed implementation time line guaranteed in writing from your selected vendor.

We would be remise to not point out that there are other factors which influence whether a practice would choose a web-based solution vs. a in-house client server solution.  A SaaS solution is typically less expensive, especially in initial costs.  It does not require the purchase of a server and practices usually pay a monthly software fee rather than purchasing the software "up front."  However, some practices prefer to "own" their software.  Also, many physicians do not want their patient data off-site, or in the hands of a SaaS third party.  When data resides "off site," information is typically downloaded on an as needed basis.  Some physicians believe that they will not have access to their EMR via the web if they do not have a Saas solution.  This is typically not true, as most client-server EMRs offer access via the internet, for access from home, the hospital and in a mobile environment.  Both solutions will require wireless access for office portability.

 

While the speed of accessing general patient information from a SaaS solution is usually acceptable, this is not always true for downloading images such as x-rays and MRIs.  These larger files may require may not download in an acceptable time limit.  In addition, it should be noted, that an effective EMR needs to integrate with the Practice Management System.  In the past, web-based PMS solutions have not been popular in the practice environment.

 

In summary, at least for now, it is a mistake to rule out a great client-server EMR just based on the meaningful use time line.  Your practice needs to determine the best solution to meet your clinical needs and manage the implementation project in a way that works best for your organization and your staff.  

 

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In This Issue
Using newsletters
EHR Implementation
Keyboard
Technology Solutions and Services for the business side of medicine
 
EHR and Practice Management
Consulting
Setting solution goals
Functionality requirements
System selection
Implementation planning
Ongoing technology review
 
Virtual Chief Technology Officer (vCTO)
Virtual Chief Technology Officer expertise to align practice and IT strategy
Set IT goals
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Assess system needs
Define objectives 
Recommend upgrades
 
System Installation
Hardware implementation
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LAN / WAN Design & Integration
Turn key installation and testing
 
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Internet Solutions
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Business Email
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