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There seems to be no limit to the ways savvy brands seep into our lives. Of course, traditional media and newer vehicles like social media and mobile marketing are designed to be conduits for branding opportunities. Now branding has made it to the big screen. The next time you go to the movies count how many times a branded product appears - either woven into the plot or what seems like random placement. Let's face it. There are no random acts of branding ... only kindness.
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Creative Branding: Coca-Cola's Happiness Machine
 Are you one of the 2.2 million people who watched this hidden camera footage of the Coca-Cola Happiness Machine? A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness. Where will the happiness strike next?
It's two minutes of joy and laughter and very smart marketing on the part of Coca-Cola.
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Product Placement In Movies
 The first 2008 Iron Man film packed in an impressive 42 brands. But, as they say, the sequel has got to go bigger.
Iron Man 2 notched up a heroic 56 brands (including a covered up Apple notebook). But not all Iron Man's brands were official partners and not all were equal.
A Grand Prix race in Monaco provided a slew of the kinds of products one finds at a car race, including Johnnie Walker, Ferrari, Bridgestone, Sparco, and Snap-On. Other brands, like Fortune, Rolling Stone and Time magazines, were used to give the fictive tale a little real-life ecology. Then there were the brands used to illustrate the life of a billionaire playboy: Rolls Royce, Dom Perignon, Jauger-Lecoultre, and an LG handset from the future.
Then there is Audi. Continuing its role from the first film, Audi's R8 Spyder stole its scenes. Whatever Audi paid, it was probably worth it. Appropriately, the brand even made the red carpet at the film's premier. |
