Smart Marketing

                                                                                  April 2010  

 
Schedule Your  Marketing Wellness Check-Up*
 
Red Cross
This is a 60-90 minute appointment to assess your current marketing strategy as it relates to your Company mission, product positioning, target market and growth goals. Afterward, I'll give you my professional opinion in a one/two page synopsis on what you should START ... STOP ... STAY THE COURSE. 
 
If we discover areas in your marketing strategy you want to change or improve we can book a follow-up visit.
 
Schedule your appointment today:  beth@smartmarketingcharlotte.com or (704) 844-2661. 
 
*This service, valued at $250, is available FREE to the first three (3) companies who call or email me.
 
 
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250 N. Trade Street  Suite 206
Matthews, NC  28105
(704) 844-2661
 

 

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Greetings!   
 
The first quarter of 2010 has passed.  How are you doing with your marketing goals for the year?  Maybe you're in need of a Marketing Wellness Check-up?
 
In celebration of spring and the fresh start it give us, I'm offering Marketing Wellness Check-ups.  (See details in this newsletter.)
 
Happy Spring, 
my signature
B2B Marketing Is Harder Than B2C Marketing
B2B marketing is really B2C2C2C2C2C marketing. And this is why it is so difficult.
 
B2B marketing is finding the right way, time and place in which the right people within your business can talk to the right people within their business.

All facets of this conversation are important which is why, when undergoing B2B marketing, you need to employ KUALLA:

  • B2B MarketingKnow the people on the other end of the line
  • Understand their pain point by making it your own
  • Ask where they congregate and communicate, offline and on
  • Listen to the stories of the people that make up the company you are trying to reach, versus simply understanding the company
  • Learn about the processes it takes for these people to get their job done within the company each day
  • Act on your knowledge to provide these people with the information they need to understand you and thus your company
    •  
    Read the article by Kyle Flaherty
    I Wouldn't Do That If I Were You --
    Here are the top five mistakes* B2B marketers could make this year: 
     
    B2B marketingNot having a defined social-media strategy.
     
    Not sending relevant and timely email messages.
     
    Not having an accurate picture of your email database.
     
    Not taking advantage of online communities.
     
    Not using best practices.
     
    The Po!nt: Take a fresh look at your B2B best practices. Are they on target for 2010? 
     
    Read the article
    *According to Chad Horenfeldt, author of the blog, Anything Goes Marketing