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No one can really pull you up very high - you lose your grip on the rope. But on your own two feet you can climb mountains.
- Louis Brandeis |
In Celebration of
True Love and Valentine's Day:
"The Princess Bride"
Guide To Copywriting
Repetition Is Key
Repetition makes people remember what you had to say. Use that to your advantage in your copy. Repeat what you want your customers to remember over and over again, and if you can, use the exact same words.
Know Your Terms
Double-check the meanings of any words you enjoy using the most, and be sure you're using them properly.
Keep It Short
If you want to explain something - anything - to the people reading your copy, do it fast. Summarize. If you can't summarize it, walk away and come back and try again. Anything important can be communicated in just a few sentences. |
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250 N. Trade Street Suite 206 Matthews, NC 28105
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Greetings!
I finally got a Blackberry and joined the ranks of mobile Internet users. How quickly our lives change with the introduction of new technology.
People in the know are predicting that within five years, more users will likely connect to the Internet via mobile devices than desktop PC's (from the Mobile Internet Report, Morgan Stanley, 12/09)
What does that mean for marketers? Here are some facts for you to ponder ...
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What's Different About The Mobile Internet?
We have watched tech transformations before, but some things seem a bit different with the mobile Internet:
1) It's ramping faster (based on user growth) than other cycles;
 2) It's bigger (based on user opportunity);
3) It's global and every region brings something to the party based on its mobile connectivity wants / needs / income levels;
4) The US has grabbed the leadership, after being a global mobile laggard for more than a decade - thanks to the likes of Apple, Google, Amazon.com, and many others (including a bevy of startups)... and Silicon Valley competitive juices show no signs of letting up;
5) A host of relatively young, but seasoned, world-class technology veterans have key seats at this table. They are engaged... and they each have something to prove. This includes both experienced leaders like Steve Jobs and nextgeneration new kids on the block like Facebook's Mark Zuckerberg.
Click here for Morgan Stanley's complete Mobile Internet Report (400+ pages) |
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Catching Up To Mobile
 The implication: we're on the cusp of a change as significant as the transition from a dial-up Internet experience to a broadband experience.
In other words, we're talking about a fundamental shift in how people access the Web and, presumably, a corresponding shift in what they do once they get there.
It seems like marketers are much less prepared for the mobile transition than we were for the long, slow shift to broadband, which we saw coming a mile away.
As the Morgan Stanley report makes clear, the mobile Internet adoption curve is much steeper. Basically, the introduction of one disruptive device (the iPhone) changed the entire landscape in a hurry.
Bottom line: many (if not most) brands are still in the "dipping our toes in the water" phase when it comes to mobile. Meanwhile, consumers have cannon-balled into the deep end of the pool and aren't looking back.
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