An Early Inspiration for the New Year:
Stay Hungry!
From Chris Brogan's e-newsletter
The other day, on Twitter, I said the following: Be hungrier than anyone else, but never LOOK hungry. That's the trick. I want to share with you what that means to me, and how I do this.
Take initiative. You have NO idea how important something as simple as this really is. By starting something, you take the lead. By doing more faster, by FAILING faster, you gain advantage.
Trade complaining for innovation. While my old coworkers used to gripe and moan about things, I'd try to find new ways of getting something done, or I'd just accept the roadblock and I'd go work on something completely different. Here's a fact: I never once got further in this world by complaining. I'm reaping tons of success by innovating and making my own game, however. Try it.
Build platform always. By this, I mean the following: clarify the core messages of what you believe. Help others through the expression of these messages. Get the word to as many people as you can help through whatever means possible. I speak professionally about my passion for rehumanizing business. I am flipping that coin somewhere in 2010 to help humans rehumanize themselves as instruments of business. That's the message. I spread it everywhere. Make sense?
Never accept your own press. When people are praising you, accept it politely and move forward. Work harder. It's okay to be at peace with where you are in the process, but be hungry with where you hope to be in the larger journey. |
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250 N. Trade Street Suite 206 Matthews, NC 28105
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Greetings!
The 2010 Census is fast approaching. Seems like just yesterday we were talking about the 2000 Census. Tempus Fugit.
Statisticians and demographers are projecting some very interesting results to this decennial document. Read below for their forecasts.
Happy Hanukkah, Merry Christmas, Happy Kwanzaa, Happy Boxing Day (in honor of my British husband),  |
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US Census To Reveal Major Shift: No More Joe Consumer
The 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American. "The concept of an 'average American' is gone, probably forever," demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. "The average American has been replaced by a complex, multidimensional society that defies simplistic labeling."
The message to marketers is clear: No single demographic, or even handful of demographics, neatly defines the nation. There is no such thing as "the American consumer." The census is the biggest market-research project of the decade. The Census Bureau will spend upward of $15 billion to count the population as of April 1, 2010, and amass a treasure-trove of data on U.S. consumers.
"The decennial census will tell us quite precisely how American consumers have changed in the past decade," Mr. Francese writes. "It also will give us clues about where the consumer marketplace is moving. The census is the gold standard against which the results of all major consumer-research studies are benchmarked."
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2010 Census Trends and Implications for Your Marketing Research
 1) Go West (or South) Young Man: Jobs (and therefore, people) are quickly migrating South and West: Lower taxes and fewer unions continue to encourage economic growth in the South and West.
2) Multi-Cultural Nation: While white non-Hispanics still comprise two thirds of the US's 300 million people, it is the slowest growing segment at only 2%. The Hispanic population has grown over 40% since 2000 which makes it the largest minority group in the US at 50 million people (or 16%).
3) Women on the Move: In a 2009 report, the Census Bureau revealed that more women had graduated college than men for the first time in US history. While the deep recession in male-dominated industries like construction and manufacturing has contributed to this shift, the increased role of women in the economic engine is a trend that's likely to continue.
4) Power to Pops: It is forecasted that there will be 70 million grandparents by 2010. That's a massive increase when you consider there were just 47 million in 1990. In effect, the number of grandparents in the US grew five times faster than the overall population. More importantly, grandparents are living with their children, helping with unmarried mothers (their daughters), and making spending decisions for the household. The bottom line is this: American consumers who are 50+ years old now "control the vast majority of assets and show the most economic growth."
5) Christmas Spending Cheer: The Ad Age report forecasts "a small but encouraging spike in consumer spending" for this Christmas season. Furthermore it predicts, as do many other economists, that the recession in real estate will end in the spring (and construction in the summer). States likely to see the earliest turnaround include Texas and Florida, owing mainly to their relatively young populations and healthy industries.
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