Greetings!
"Okay, we're on Twitter, we have a Facebook fan page, we're on LinkedIn ... now what?" This is a question many companies are asking these days.
This month's newsletter shares some important tips on how companies can transform their Social Media tactics into long-term communication strategies with staying power.
Just remember the things your Kindergarten teacher taught you and you'll find success in the world of Social Media: Be helpful, participatory and a good citizen of the social space you're occupying. Inform, share and give something back.
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Building Blocks of Social Media for Business
Grow Bigger Ears
Most social media plans start with how you can talk. I prefer to start with listening. We learn more by listening (all salespeople know this, as do animals). Want to start out in social media? Grow bigger ears.
Make a Friendly Base
In the past, we used the web strictly to collect information or transact one-way business like shopping. Many companies still have their online presence set up like this: as a place to inform.
With the tools of the social web, we can offer so much more: a two-way place where information can be started by one person, and then augmented or refuted or discussed by others.
Extend into Outposts
It's great that you've built a site, but find out where your customers are spending their time, and get over there. Your efforts to grow bigger ears will help in that regard. When you decide to build outposts, start small but decisively human. Don't make your efforts on places like Twitter and Facebook solely about driving people to your home base, but instead, be helpful, participatory, and a good citizen of the social space you're occupying. When you have some really interesting or helpful information, consider pointing people to your post for more information.
Community Participation
If you build a community platform, realize that the goal of that community is to empower your members, and to equip them with added benefits from belonging. Don't use it as a marketing ground, or a place from which to advertise your products. Use it as a way to inform, to share, to give something back. The results will be much more effective.
Read the article by Chris Brogan
Read his book: Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust. |
