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Three Characteristics Of A Great Word Of Mouth Topic
 Your topics are what fuel your word of mouth. A great one isn't a slogan or a generic brand message - it's something simple that spreads easily among friends. If your topic works well in a traditional press release, it's probably won't spread well through word of mouth.What to look for:
Emotional. People share things that make them happy - the funny, surprising, and remarkable elements of products and experiences.
Portable. A portable topic is something that can be slapped in a blog post, an e-mail signature, or a T-shirt. If it's too complicated or needs explaining, nobody will repeat it.
Repeatable. If someone has to make an effort to remember what to say, they won't say anything.
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Can We Talk?
 While Word of Mouth (WOM) can't be controlled, it can be managed. The root of WOM is the customer experience therefore, it is most effective when a part of a customer-centric culture focuses on building customer loyalty.
The WOM from customers who are loyal (not simply satisfied) cannot be easily subverted. Loyalty is more than satisfaction. It stems from ordinary services delivered exceptionally well or exceptional services delivered well.
Social media has given WOM limitless reach. Businesses thrive on referrals and online media allows referrals to spread from across the block to across the world.
WOM adds to your bottom line. Each "promoter" helps to acquire a new customer; a "detractor," however, can lose a business customers. It's important to remember that Word of Mouth isn't meant to replace advertising, public relations, and other marketing efforts-instead, it's one integral element of an effective marketing strategy.
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Word of Mouth Marketing is self-policing and pushes marketers to create better products and provide genuine satisfaction. To learn the art and science of creating effective marketing programs that get customers talking download this crash course: 
