Smart Marketing

                                                                            June 2009

 

 "The greatest things ever done on Earth have been done little by little."
- William Jennings Bryan

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The Future of Finding a Public Restroom ... Quick!
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 SitOrSquat, a Charmin-sponsored iPhone/iPod touch app, points anxiety-ridden gotta-go-ers to the nearest free and clean public facility.
 
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Greetings! 

Google's WaveIn honor of all the graduates, this issue is dedicated to the future and the exciting advances in technology that are just around the corner.  One of the biggies will be Google's Wave.  Developed by brothers Lars and Jens Rasmussen and Stephanie Hannon out of Google's Sydney, Australia offices, Wave was born out of the idea that email and instant messaging, as successful as they still are, were both created a very long time ago. We now have a much more robust web full of content and brimming with a desire to share stuff. Or as Lars Rasumussen put it, "Wave is what email would look like if it were invented today."  Click here to learn more.
 
To infinity and beyond ...
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The Future of the Internet in 2020

Elon InternetHere are the key findings in a new report based on the survey of experts by the Pew Internet & American Life Project that asked respondents to assess predictions about technology and its roles in the year 2020:
  • The mobile device will be the primary connection tool to the internet for most people in the world in 2020.
  • The transparency of people and organizations will increase, but that will not necessarily yield more personal integrity, social tolerance, or forgiveness. 
  • Voice recognition and touch user-interfaces with the internet will be more prevalent and accepted by 2020.
  • Those working to enforce intellectual property law and copyright protection will remain in a continuing "arms race," with the "crackers" who will find ways to copy and share content without payment.
  • The divisions between personal time and work time and between physical and virtual reality will be further erased for everyone who is connected, and the results will be mixed in their impact on basic social relations.
  • "Next-generation" engineering of the network to improve the current internet architecture is more likely than an effort to rebuild the architecture from scratch.
Click here for a glimpse into the future.
 
This article is compliments of Elon University.  My daughter is a Sophomore at Elon - Go Phoenix! 
 
Are You Ready For Total Recall?
Total RecallIt's hard to believe, but only fifteen years ago almost no one used email in the course of a business day. Today, meanwhile, we can't imagine life without a mobile device that gives us instant access to multiple email accounts, wherever we might be. Now it's time for a new technology that may have a similar impact on the way we conduct our professional lives. In a video at Harvard Business Online, Rita McGrath discusses total-recall systems with the potential to create a complete digitized record of your workday.
According to McGrath, we will "play" meetings just as we play DVDs-skipping the dull sections and zeroing in superior content. Total-recall systems can also help you determine what went right, or wrong, as you review a project. "You can construct an accurate, undisputed, transparent record of everybody ... involved in making the decision."