"The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."
- Michelangelo
This is a photograph of Gene Kranz,
Nasa Flight Director on Apollo 13 and author of one of my favorite quotes: "Failure Is Not An Option" |
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250 N. Trade Street Suite 300
Matthews, NC 28105
(704) 844-2661
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Greetings!
It's March already and that means Spring is around the corner or so says the folks at the Southern Spring Show. My client, Artisan Shutter will be there. Stop by their booth this weekend and drool over their hand-crafted, solid wood shutters -- plus blinds, shades and custom draperies to die for. Of course, this is my female perspective. Guys have a completely different view of decorating. Heineken Beer sums it up perfectly in this commercial: Click here to watch it.
Enjoy,  |
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"Yes, if" ... instead of "No, because"
 As marketers and business owners - during this time when it feels things are looking down, rather than up - it's time for a boost. When Walt Disney was dreaming-up and planning Disneyland, (a pretty impossible feat at the time) those working with him knew "no" and "it can't be done" were never words what Walt wanted to hear.
No, because..." creates defeat,
creates a wall, and
stops the conversation.
"Yes, if..."
opens possibilities,
creates a launching platform, and
pushes the conversation forward.
Instead of saying, "No, because..." ...we have no money, or because ...of the economy, or because ...they don't hire 'people like me,' rephrase these as "Yes, because..." statements. "Yes, if..." will make you a better problem solver, a better employee, a better spouse, a better parent... Heck, I'm not sure what it won't fix. Rarely have so few words of simple advice carried so much weight.
Try it at work. With your clients. At home. With your kids. Let me know how it goes. You'll find it very powerful.
Read the article. |
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Marketing In A Down Economy: Going Up the Down Escalator
 Barry Judge, Chief Marketing Officer of Best Buy shared this tip about how they planned to stay up in a down economy. "Seek out pockets of demand, and invest" Here's how:
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Start by focusing on your highest-value customers.
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Then zero in on segments to which you can offer a strong value proposition for must-have items.
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Finally, invest your efforts in areas with genuine growth potential.
The Point: Leading companies do not subscribe to the common misconception that marketing is a discretionary expense. They know that there is business opportunity during economic downturns, and marketing can lead the way: With smart marketing they stay on top and often capture more market share during a recession.
Read the article. |
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