Smart Marketing

                                                                                 January 2009

 

faith

 "Take the first step in faith. You don't have to see the whole staircase. Just take the first step." 
      - Martin Luther King Jr.
Who's Buying What in Super Bowl XLIII
Super Bowl XLIII

A rundown of marketers and their spots in the big game.

referrals
How To Get Referrals Galore
 
Work with enough sources. You need around 12 "core" centers of influence (COI).
 
Implement a system. Relationship-building takes a good measure of conscious effort.
 
Set yourself apart. Find and cultivate a niche that differentiates you from the competition.

Invest in the relationship. This is the key that almost everyone misses.
 
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Greetings! 

I'm sharing my New Year's resolution with you and hoping you will hold me accountable.  Okay, here it is ... I am going to eat 10 servings of fruits and vegetables a day by using the rainbow system:  eat something red, orange, yellow, green and purple/blue every day!  
 
Fruits and veggies are the key to good health.  They strengthen our immune system, increase mental acuity, and prevent disease.  I've learned this from my client, Dr. Michael Smith, founder of Carolinas Natural Health Center.   In fact, the US Government amended their "five servings a day" recommendation to this:  "Fruits & Veggies - More Matters".
 
Care to join me in my culinary celebration of the rainbow?  Come on, it'll be fun!
 
Happy New Year -- Happy New You and Me, 
my signature
Key Consumer Trends for an Uncertain 2009
2009
The five consumer trends predicted for 2009 are:
Consumers In Control
Consumers will seek out products and services that give them exactly what they want, when they want it, especially as their budgets tighten. Those companies that give consumers precisely what they want or give them the freedom to customize their purchases will do well, while those that fail to do this will see consumers walking away. 
Simplify And Purify 
From understandable ingredients to clear company practices, consumers will want complete transparency when it comes to the products they buy.  Brands that can communicate what they really stand for and show how they can make life easier will earn consumers' trust and loyalty.
Rebuilding Trust
Throughout 2009, people will seek out trusting, open relationships wherever they can, and they will want to know all about the products they buy, from where they were sourced to how they were manufactured. Because of this, people will cling to the long-standing, nostalgic brands they know and love, looking for products with a real sense of familiarity.  
Trading Down
As purse strings tighten, consumers will look for every possible way to make their budgets stretch further. Shoppers will mostly trade down to budget-friendly solutions to save money but, occasionally, they will also need to indulge in small-yet-affordable luxuries such as premium chocolate, designer sunglasses, or even just a favorite moisturiser. 
Playfulness, Lightening The Mood
In tough times people don't only crave life's little luxuries but they also need to enjoy themselves. Small playful distractions such as neon make-up, fun-to-eat food, or interactive stores will become increasingly popular as people look to let their hair down a little and have some fun.

Read the complete article

10 Ways Generation Y Will Change The Workplace

Generation YThere's no doubt that Generation Y (twenty-somethings) will fundamentally change corporate America.  It's already started.  Managing Gen Y is the hot topic among consultants, human resource executives and talent management professionals.  They have a voice, they have the ear of the decision makers and they are primed to change the workplace for the better.  Here's how they'll do it:
 
 
1.  Hold only productive meetings
2.  Shorten the work day
3.  Bring back the Administrative Assistants
4.  Re-define retirement
5.  Find real mentors
6.  Restore respect to the HR department
7.  Promote based on emotional intelligence
8.  Value what their parents have to offer
9.  Enjoy higher starting salaries
10. Re-invent the performance review
 
This article is written by a Gen Y'er.  Click here to read his perspective.