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This book is hot off the press and was written by two women from Charlotte. It's a step-by-step manual about how to succeed in the new world of new media.
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"Success is not the key to happiness.
Happiness is the key to success. If you love what you are doing, you will be successful."
- Albert Schweitzer
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250 N. Trade Street Suite 300
Matthews, NC 28105
(704) 844-2661
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Greetings!
Welcome to the first edition of the Smart Marketing e-zine. I've been producing these newsletter for my clients for quite a while. It's about time I created one for my own company. My goal is to share insightful and inspiring ideas with you each month ... things that will make you say, "Now that's smart marketing!"
All the best,
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 "Boot Patrol" Campaign Earth Fare sends out a weekly email called "the healthy plate". Each edition features a food product or additive that gets "the boot" from Earth Fare because it doesn't meet their quality standards. Here's an excerpt from last week's email:
"High Fructose Corn Syrup" Sure it's made from corn, but so are CD cases and ethanol, and no one thinks it's ok to eat those in moderation. We first gave High Fructose Corn Syrup (HFCS) the boot in 2004, and since that time, more research has come on to the scene including more studies this year showing possible links to the consumption of fructose in high quantities and leptin resistance. Leptin is a hormone our body produces when we eat that tells us we are full. If your body doesn't produce or utilize leptin correctly, you don't know when you're full. Supersize me, anyone?
We keep unnatural ingredients off our shelves so you can eat healthy without reading every label! We are so committed to keeping you healthy, if you ever find a product on our shelves that doesn't met our food philosophy standards, we'll give you a $50 Earth Fare gift card FREE!
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Good Copy, Bad Copy
 "We all know that when we're too close to things, we don't see them clearly," says, Anna Goldsmith of The Hired Pens. So after writing your first draft, go for a walk, drink a cup of coffee or run an errand - anything that will put some mental distance between you and your copy. Then follow these four steps:
1. Pretend you are not you ...
2. Cut, cut and cut some more ...
3. Channel your inner English teacher ...
4. Revise, print it out and read aloud ...
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Can Luxury Brands Outclass A Struggling Economy?
 The prevailing wisdom holds that luxury brands are immune to a struggling global economy for two reasons:
1. The wealthy are not affected by a recession as dramatically as middle or lower classes, and they will continue to purchase luxury items and maintain the lifestyle to which they are accustomed.
2. Emerging markets in nations such as India, Russia, and China are exploding with economic prosperity and a new class of consumers who crave luxury brands as symbols of success.
Luxury brands, therefore, will survive the troubled global economy with little or no significant negative impact.
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